Tourism research has yet to confirm whether an integrated destination image model is applicable in predicting the overall destination image and behavioral intentions of local residents. This study examines whether the cognitive, affective and overall image - hypothesized to be predictors of behavioral intentions - are applicable to residents and tourists in the resort city of Eilat. The proposed model allowed for the distinct effect of each image component on overall image and behavior to be closely examined. The findings support the applicability of the model to local residents and also showed that among tourists, the affective component exerted a greater influence than the cognitive on overall destination image and future behavior. These findings have theoretical and practical implications for research on destination image
Although previous research has widely acknowledged the critical role residents play in tourism, limited evidence exists on the impact their interactions with tourists have on tourists’ own image formulation and intention to return/recommend the destination to others. Grounded in the mere exposure and contact theories, this research offers insights into tourists’ destination image formation in light of their interactions with local residents and tourism employees at a destination. Two independent studies were conducted in 2019 to establish the soundness of the model; a preliminary one in the city of Kavala (n = 353) and a follow-up study on the island of Thasos (n = 397), both located in Greece. Findings suggest that interaction between the two parties positively affect cognitive, affective, and conative image, predicting 64% (study 1) and 54% (study 2) of the latter’s variance. Implications to theory and practice along with recommendations for future research are provided.
Many studies have modeled several different concepts to explain destination loyalty; however, none have integrated place-oriented (e.g., destination image, place attachment) and people-oriented concepts (e.g., cultural distance, social distance, and emotional solidarity) for their relative influences on loyalty. The current study tested the influence of destination image (place-oriented) and perceived distances (people-oriented) as antecedents of place attachment (place-oriented) and emotional solidarity (people-oriented) for their relative influences on destination loyalty. Survey data collected from both domestic (n=260) and international (n=250) visitors to a city in Turkey, Antalya, revealed that place-oriented concepts (cognitive and affective destination images and place attachment) are better predictors of destination loyalty than people-oriented concepts (cultural distance, social distance, and emotional solidarity). Together, they explain about half of the variance in destination loyalty, 42% in past loyalty and 60% in future loyalty.
1 April 2020 in International Journal of Tourism Research
Although place attachment is a critical factor shaping residents’ attitudes towards tourism development, the relationship between the perceived qualities of a place (place image) and attachment to it has been underexplored within the context of tourism. This study proposes a model which integrates both place attachment and perception of place and examines their effect on the perceived tourism impacts and on residents’ support for tourism development. Findings suggest that (a) place attachment precedes perception of place; (b) perception of place positively affects perceived impacts and (c) perception of impacts positively affects support for tourism development. The study extends prior work on tourism development by incorporating both emotional and physical evaluations of a place when modelling residents’ attitudes towards tourism. The study also offers practical implications that are particularly important for the formation of sustainable tourism development programmes.