Aim. The article examines the experience of the Republic of Uzbekistan in forming a tourism industry as a locomotive for accelerated development of the national economy based on signifi cant factors in the development of this sphere, such as simplifying tourist formalities, improving the tourism infrastructure, creating favorable conditions for the tourism business, expanding the range of tourist services, improving the quality of provided services and diversifi cation of the tourist product, increasing the investment attractiveness of tourist regions and quality Training Twa, as well as appropriate use of the country’s tourism potential. Results. The article presents the main directions of reforming tourism. Based on the analysis of trends in the development of tourism in the country, the results of these reforms are justifi ed. Key words. Accelerated development, tourism, Uzbekistan, trends, reforms, tourism flow.

This study aims to determine the impulse buying behavior influenced by the Shopee marketplace sales promotion in the Sibatu-batu Block 9 community, Sitalasari, Pematangsiantar city. This study uses a library research design and field research. The sample of this study was 38 people. The types of data used in this study are qualitative and quantitative data, while the data sources consist of primary data and secondary data. Data collection was carried out through interviews, questionnaires, and documentation. The analysis techniques used include normality tests, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study show that sales promotion is good and impulse buying is high, and there is a strong and positive relationship between the two variables. The findings also indicate that variations in impulse buying can be explained by sales promotion, and the hypothesis test confirms that H0 is rejected, meaning that sales promotion significantly affects impulse buying on the Shopee marketplace. Based on these findings, the study suggests that Shopee should consider re-adjusting the minimum purchase requirements to obtain shipping discounts, especially for areas outside Sumatra, in order to improve the effectiveness of sales promotion. Furthermore, to increase impulse buying, Shopee is advised to add time and quantity limits combined with tiered discounts.

The paper aims to investigate the status and progress of scientific research and innovation in the tourism industry, with special reference to studies that have been conducted on tourism destinations and social media channels. The research involved the analysis of 50 papers in the last 5 years from the highest cited journals, regarding methods and benefits of adopting new technologies on tourism destinations. This article makes an overview of the selected theme and lists the major research topics on implementing social media, user-generated contents and crowd sourcing for the development of tourism destinations. Moreover, it deliberates on the diffusion of user-generated technologies, explores most popular media channels, and names academic journals which published the selected papers in this context. The results serve to point out major trends and gaps in which to focus future research on this topic and also they might be useful in formulating public policies and strategies in the development of tourism destinations. Key words: Crowd sourcing, DMO, social media, user-generated context, tourism.

This article makes strong analytical investigatigation on socio-economic development of innovative tourism service in Uzbekistan. Systematic approach to the development of innovative tourism in various regions of country was stated as a major development factor while making better improvement facilities on sector. Major outcomes and some shortcomings of investigation were highlighted in order to make further investigation, Hence, we can conclude that, compared to other sectors of the economy, tourism can provide more jobs and lower foreign exchange earnings due to lower costs. Therefore, we want to elaborate on the bases of the scientific and theoretical analysis on the basis of a systematic approach to the theory of systems and the economic phenomena by interpreting the concept of "system". In our opinion, the development and implementation of measures to create and develop normative-legal basis for the formation of tourist clusters on the basis of these methods and methods serve as the driving force of the development of the tourism market. The existing social and economic relations in the modern tourism market are shaped and developed on the basis of globalization processes all over the world.