In recent years, a growing body of literature has explored the determinants and impacts of sustainable agricultural technologies. However, little is known about the relationship between agricultural socialized services that have reshaped the smallholder agricultural system and promoted scale operation in rural China and environmentally friendly agricultural innovation adoption of the farm. Our study examines the effects of agricultural socialized services on the adoption of sustainable agricultural practices (SAPs). In this study, we capture the number of SAPs adopted, unlike most existing studies that analyze the dichotomous decision of agricultural technology adoption. We apply an endogenous-treatment Poisson regression model to analyze using a national representative farm-level survey data set with 1357 farm households from 132 villages in China. The results show that socialized service use has a significantly positive effect on the number of SAPs adopted. Our results suggest that agricultural socialized services can promote the adoption of sustainable agricultural technologies among smallholders, and thus help transform conventional agriculture into sustainable agriculture.

Although it has been widely recognized that land fragmentation has increased chemical fertilizer application, little is known about the role of technology adoption in mitigating these adverse effects. To empirically examine the relationship between land fragmentation, technology adoption and chemical fertilizer application, we developed a mediation model. We applied our analysis to a survey data set encompassing 1388 farm-level samples collected in 14 Chinese provinces in 2019. Our study demonstrated that land fragmentation can not only directly increase chemical fertilizer application but also indirectly increase it by hindering the adoption of agricultural mechanization technologies (AMT’s) and soil testing fertilization technologies (STFT’s). Both are recognized as potent drivers of fertilizer use reductions. Moreover, the adoption of information and communications technologies (ICT’s) can help mitigate the negative effects of land fragmentation on technology adoption, thus reducing chemical fertilizer application intensity (CFAI). However, the direct effects of land fragmentation on CAFI was unaffected by ICT’s. Our findings suggest that ICT’s have revolutionized farmer recognition, promotion and adoption of agricultural technologies by increasing awareness and diffusion of agricultural technology information.

While a growing number of farmers migrate to urban sectors to engage in off-farm employment, little is known whether and how the migration working experience (MWE) changes farmers, especially their social capital. Using a survey data set with 2863 farm households in 14 provinces in China, we developed a mediation model to examine the impact of MWE on social capital, as well as the roles of household income, farmers’ risk attitude, and information and communications technologies (ICTs). We show that MWE has a significantly positive impact on social capital and weak ties in social capital, which is mediated by household income, risk attitude, and ICT adoption. In particular, MWE can increase income, enhance risk preference, and promote ICT adoption, thus, leading to higher social capital. Moreover, ICTs play a moderating role in the impact of MWE on income and risk preference, that is, ICTs can decrease the impact of MWE on income, and completely substitute the impact of MWE on risk attitude. Our study provides an explanation for the reason why farmers are willing to migrate despite unfavorable working conditions they may endure in urban areas.

With the rapid development of e-commerce in China, “live broadcast + e-commerce” has become an emerging mode of the e-commerce industry. The speedy growth of the digital economy has also provided a favorable external environment for fresh agricultural products to ride on the e-commerce express train. As a result, more and more suppliers of fresh agricultural products choose to sell their products on e-commerce platforms and conduct live streaming. This paper utilizes the e-commerce supply chain field survey data, takes tomato as the specific analyzed variety, and studies the revenue distribution pattern of each subject in the supply chain. The purpose of this paper is to explore the optimization strategy of the revenue distribution of an agricultural e-commerce supply chain, and the results show that the agricultural e-commerce supply chain effectively promotes the matching of supply and demand of medium- and high-end agricultural products, realizes the quality premium of medium- and high-end agricultural products, and significantly improves the overall revenue level of the supply chain. The field survey found that under the supply chain model of “farmers + cooperatives + e-commerce platform”, farmers, cooperatives, and e-commerce platforms gained $2865, $3098, and $1111, respectively, for operating one mu of tomatoes in a year. According to the traditional Shapley value method, from the point of view of the contribution to the cooperative income, part of the income of the farmers and cooperatives should be compensated to the e-commerce platform, and the specific results are as follows: the income of the farmers should be reduced from $2865 to $2729, the income of the cooperatives should be reduced from $3099 to $2955, and the income of the e-commerce platform should be increased from $1111 to $1390. According to the Shapley value method based on the risk coefficient correction, from the perspective of risk compensation, part of the earnings of the e-commerce platform should be compensated to farmers and cooperatives, so as to establish a more equitable and reasonable pattern of earnings distribution, with the specific results: the earnings of farmers should be increased to $3205, the earnings of cooperatives should be increased to $3148, and the earnings of the e-commerce platform should be reduced to $722.