Planet Earth is undergoing unprecedented levels of environmental degradation and destruction at a global scale. Incentivizing people to adopt behaviors that are compatible with a sustainable future will help address the current ecological crisis. However, it is first necessary to understand the psychological drivers of pro-environmental behavior. Here, we examined whether greater levels of environmental knowledge and empathy predicted higher levels of pro-environmental behavior in an Australian population sample. We aimed to advance our understanding of the psychological variables that motivate people to act in pro-environmental ways, while also advancing the ongoing debate amongst conservation scientists regarding the relative importance of fostering empathy. Correlational analyses revealed that objective, verifiable knowledge was a strong predictor of pro-environmental attitudes and behavior. Empathy also correlated positively with pro-environmental attitudes and behavior, but with a dissociation with respect to its cognitive and affective components. Multivariate analyses revealed that knowledge was a stronger predictor of both pro-environmental attitudes and behavior after controlling for individual variation in cognitive and affective empathy. This finding casts doubt on the claim by compassionate conservationists that fostering empathy is the key to solving the current environmental conservation crisis. Future research should aim to extend the present findings by testing whether a more exhaustive test of participants’ environmental knowledge and other measures of empathy, including empathic competencies and the recently developed Emotional and Cognitive Scale of the Human–Nature Relationship (ECS-HNR), yield the same dominance of knowledge over empathy.

Captive breeding is an integral part of global conservation efforts despite high costs and adverse genetic effects associated with unavoidably small population sizes. Supplementing captive‐bred populations with biobanked founder sperm to restore genetic diversity offers a solution to colony size, costs and inbreeding, yet is rarely done, partly due to a lack of concrete examples or awareness amongst the conservation community of the huge potential benefits. We present a model system of the cost and genetic benefits achieved by incorporating biobanking into captive breeding of Oregon spotted frogs ( Rana pretiosa ). Backcrossing with frozen sperm every generation resulted in very large reductions in required programme expenditure compared to traditional captive breeding. This model supports the view that integration of biobanking into captive breeding would make longstanding and previously unachievable genetic diversity retention targets feasible (90% source population heterozygosity for a minimum of 100 years) at much reduced costs. This study suggests that the credibility of captive breeding as a conservation strategy would be enhanced by integrating genome storage and assisted breeding to produce far larger numbers of animals of higher genetic quality. This innovation would justify increased public and agency support for captive breeding.