Dr. Yasir Ali Soomro

Yasir Ali Soomro is an Associate Professor in the Department of Marketing, Faculty of Economics and Administration at King Abdulaziz University, Saudi Arabia. He received his Doctorate degree in Marketing from the top business school of Pakistan and has Data Analytics certification from University of Toronto and Harvard Business School USA. His main area of research is consumer behavior online and offline and his recent research focus is on technology acceptance and business data analytics. His research has appeared in International Journal of E-Business Research, Journal of Organizational Studies and Innovation, Journal of Islamic Marketing, SAGE Open, Frontiers in Psychology, Marketing and Management Innovations, Pakistan Business Review, and International Journal of Business Performance Management.