The present study investigates the association between perceived authenticity (PAU), GCON, and behavioral intention within heritage restaurants in Hail, Saudi Arabia. By integrating cognitive appraisal theory (CAT) and the Stimulus-Organism-Response (SOR) framework, this research explores how authenticity perceptions influence both cultural and gastronomic experiences and contribute to sustainable consumption behavior. Also, it investigates the moderating role of consumer knowledge (CKNOW) in enhancing GCON and its subsequent impact on the behavioral intention (BINT) to dine at heritage restaurants. Employing a mixed-methods approach, this study first conducted a content analysis on online reviews to identify key attributes that shape authenticity perceptions. Subsequently, Smart PLS software was employed to conduct an analysis of 417 valid customers of heritage restaurants in Hail. The current study aims to investigate the customers of heritage restaurants in Hail, Saudi Arabia. The current findings showed that students formed a significant market share of heritage restaurants in Hail, Saudi Arabia. The findings confirm that perceived authenticity significantly enhances consumers’ cultural and gastronomic experiences, which in turn fosters GCON and strengthens the behavioral intention to visit authentic restaurants. Furthermore, GCON mediates the association between authenticity, cultural experiences, and purchase intention. Consumer knowledge further moderates this relationship, amplifying the positive effect of GCON on behavioral intention. This study contributes to the growing literature on sustainable gastronomy tourism by demonstrating the crucial interplay between authenticity, sustainability, and consumer knowledge in the heritage restaurant sector. It also offers practical recommendations for restaurant managers, policymakers, and tourism marketers to enhance the authentic dining experience while promoting environmentally responsible behavior. By fostering an awareness of cultural and environmental values, heritage restaurants can serve a critical role in advancing sustainable tourism development in Hail and beyond.

This study examines the relationship between perceived authenticity, green consumerism, and behavioral intention within the context of heritage restaurants in Hail, Saudi Arabia. By integrating Cognitive Appraisal Theory (CAT) and the Stimulus-Organism-Response (SOR) framework, the research explores how authenticity perceptions influence both cultural and gastronomic experiences and contribute to sustainable consumption behavior. The study also investigates the moderating role of consumer knowledge in enhancing green consumerism and its subsequent impact on behavioral intention to dine at heritage restaurants. Using a mixed-methods approach, the study first conducted content analysis on online reviews to identify key attributes that shape authenticity perceptions. Subsequently, a structural equation modeling (SEM) approach was applied to survey data collected from 417 patrons of heritage restaurants in Hail. The findings confirm that perceived authenticity significantly enhances consumers' cultural and gastronomic experiences, which in turn fosters green consumerism and strengthens behavioral intention to visit authentic restaurants. Furthermore, green consumerism acts as a key mediator between authenticity, cultural experiences, and purchase intention. Consumer knowledge further moderates this relationship, amplifying the positive effect of green consumerism on behavioral intention. The study contributes to the growing literature on sustainable gastronomy tourism by demonstrating the crucial interplay between authenticity, sustainability, and consumer knowledge in the heritage restaurant sector. It also offers practical recommendations for restaurant managers, policymakers, and tourism marketers to enhance the authentic dining experience while promoting environmentally responsible behavior. By fostering awareness of cultural and environmental values, heritage restaurants can play a pivotal role in advancing sustainable tourism development in Hail and beyond.

This study explaining, the role of service quality improvement measures in hotels, which in commonly used in hotels establishments. It is well known concept that, measurement of service quality contributes to assess customer satisfaction levels. Responding to customer wants and needs positively reflected on hotel performance profit, and brand name reputation. Study problem addressed some commonly used measures such as: (TQM -SERVQUAL-Six Sigma): The Definition & Dimension, its advantages and disadvantage of performing confident result. Study objectives are demonstrates the role of these measures in spite of its incapability of performing trusted result. The study result has emphasized on contribution of service measures to delivered service in hotels establishments. Study recommended, consistent to experts opinion, the following: Development & Promotion of current service quality measures is significant issue in future, to avoid inconvenient, moreover motivation of hotel employees is essential to promote the delivered service efficiency. Keywords:Criteria - Service quality - Hotel - Hotel services

This article's goal is to investigate the structural model that explains how awareness of consequences, subjective norms, attitude and behavior control variables influence plastic wastes behavioral intention in Jeddah's beaches, Saudi Arabia. A quantitative approach was employed. For data analysis, structural equation modeling was used. Based on the literature analysis, the study used a structured questionnaire. Multiple statistical analyses were used to examine the hypotheses. This study conducts a survey on a sample of 390 local tourists to investigate their intention to reduce plastic wastes. To increase the explaining power for behavioral intention, this study extended the TPB by adding awareness of consequences. The study's participants were selected randomly. 340 of them agreed and answered the questionnaire, yielding a percentage response rate 87%. This produced 271 valid questionnaires for data analysis after closely examining the survey. The results demonstrate a positive influence of subjective norms, perceived behavioral control, and consequences awareness on environmental behavioral intention. On the other hand, attitude does not significantly contribute to predict EBI. Governments, legislators, and researchers may use the work's findings to create and execute efficient waste management programs.

The study dealt with the definition of tourist festivals, its objectives and its role in economic and social development. The study aimed to identify the tourist festivals in Sudan, identify the impact of the Red Sea Festival for Tourism and Marketing on Activating the tourist movement, and to identify the problems and obstacles facing tourism festivals in Sudan in general and the especially Tourism and Shopping Festival in Port Sudan. The study relied on the descriptive analytical approach, and the study concluded that tourism festivals contribute to tourism promotion and tourism development, and increase the movement of inbound and outbound tourism, and that there are some obstacles that face this type of tourism. Official government institutions should support these activities and events in partnership with the private sector, Diversification of festival activities with increased interest in organizing diving events, fishing races, water games and safari trips.