Ferdi BİŞKİN received his PhD degree from the Business Department in 2011. Dr. Bişkin is currently working as an assistant professor in the Konya Necmettin Erbakan University Tourism Faculty Tourism Management Department. His first book "Subliminal Inc. Consume and Obey" was published in 2014. His second book, "Book, Coffee and a Red Pencil", was about real-life stories and was published in 2015. He works in marketing, particularly consumer behavior, customer relationship management, and advertising topics.