Purpose: The purpose of this paper is to analyze the relationship between strategic assets and the launch of new products in technology-based incubators (TBIs) in Brazil.Design/methodology/approach: The authors applied two surveys, one for the universe of TBIs’ managers in the state of Sao Paulo, Brazil, and the other to the incubated firms’ managers/owners. Two statistical techniques were used: correlation analysis and multiple linear regression.Findings: The main finding of this paper is that TBIs’ strategies focusing on the supply of knowledge assets and the creation of relationship assets are more effective than strategies focused only on the supply of physical infrastructure for firms located in incubators.Research limitations/implications: Because the sample of 100 respondents of incubated companies was the result of a non-probabilistic convenience sampling, the outcomes also cannot be generalized.Practical implications: For managers of TBIs, there is a challenge to focus on the supply of intangible and high value added assets for incubated firms. For managers/owners of incubated firms, the authors provide an orientation to what they should seek or demand when deciding where to place their business in a TBI. For the government, the results of this research may help to formulate public policies to support and incentivize TBIs. For investors, the results can help to define where to seek the most innovative projects.Social implications: Innovation and entrepreneurship are understood as sources of wealth creation and social development.Originality/value: The authors propose in this paper that there is a theoretical gap between traditional theories of innovation and entrepreneurship and the strategic behavior and performance of business incubators and their interconnected stakeholders. Here the authors seek to bridge this gap.

Scientific research in Amazonia plays a fundamental role in identifying pathways to sustainable development for the region, addressing the challenges posed by climate change, preserving its unique ecosystems, and aligning with societal challenges and rights advocated by its diverse populations. This paper encompasses a broad range of scientific publications, spanning from 1977 to 2024, and highlights key research areas, analyzing their results and trends to inform future developments. It also identifies areas that require deeper investigation. The results emphasize a focus on agricultural, biological, and environmental sciences. On the other hand, there is a need for more extensive research within the social sciences. As shown, research on indigenous land rights, cultural heritage, and the socio-economic impacts of environmental disruptions is essential for developing comprehensive conservation strategies. Furthermore, research on governance, policy, and socio-political dynamics in Amazonia can provide innovative approaches to addressing the challenges and opportunities for its people, biodiversity, and role in climate regulation, as demonstrated by the findings. The strategic research fields identified in this paper provide a guide for future studies and policy development aimed at protecting the forest and its inhabitants. This study emphasizes the need for approaches that integrate both natural and social sciences as essential for addressing the complex ecological and socio-economic challenges that continue to shape the contemporary research landscape. Furthermore, this paper highlights the importance of unity and cooperation among Amazonian countries and research institutions in achieving these goals. In this context, reinforcing long-term, large-scale research programs such as the LBA (Large-Scale Biosphere–Atmosphere Experiment in Amazonia) and the Scientific Panel for the Amazon (SPA) are crucial to advancing integrated, policy-relevant science for the sustainable future of the region.

This paper evaluates how the contribution of scientific publications on climate change from the University of São Paulo (USP) evolved between 1989 and 2022. The study conducted a bibliometric analysis of 2874 research articles collected from the Web of Science and Scopus databases to explore main trend topics and reveal influential journals and collaboration networks using the Bibliometrix software. The study shows an increasing and more significant temporal publication distribution from 2010 onwards. Based on the author’s affiliations, results indicate that the most important partnerships are national (67%), while the international co-authorships are predominantly with research collaborators of the Global North (North America and Europe). Several papers published in the period are in high-impact factor journals, evidence on climate change from USP. Environmental services, Atlantic Forest, Tropical Forest, Amazon, biodiversity, and Land use are the hotspot research topics to which USP researchers contribute. The evolution of three thematic groups was identified: (i) physical science, (ii) causes and effects, and (iii) strategies, discussed in themes such as organic matter, deforestation, and mitigation, respectively. This research is helpful to get insights into the current research development trends, to show the broadness of the scientific production, and the importance of the USP role in the climate change theme. Ultimately, it provides valuable information for further studies and suggests the possibility of advancing the research agenda on climate change with the Global South. Graphical Abstract

This study investigates the use of country of origin image (COI) by an emerging market multinational (EMMN) on their internationalization process.To this end, we integrateCOIliteraturewith the attributes that make up Brazils image abroad.This study conducts aqualitative and descriptive approach using the single case study on the case of the Brazilian company Natura CosmticosS.A. Caseanalysis,relying on discourse analysis, allowed us to find out that the company uses COI as part of its international strategy; COI attributes can be used positively by an EMMN and might contribute to their image abroad.About the first finding, thestudy also points out ways Natura integrates Brazilianness attributes into its international marketing strategy, since Naturas competitive differential is sustained onproductdevelopment based on the biodiversity of Brazilian fauna and flora. Our study shows ways how an EMMN might use COI concept into their international marketing strategy in order to build their image abroad and differentiate itself positively.

Este é um estudo descritivo acerca das práticas e indicadores de gestão socioambiental em incubadoras de empresas no Estado de São Paulo. O objetivo é analisar como a sustentabilidade tem sido considerada nas decisões gerencias e ações cotidianas das incubadoras, assim como a adoção de indicadores da responsabilidade socioambiental por elas. O procedimento de pesquisa baseia-se em pesquisa qualitativa e quantitativa. Foi aplicado questionário e realizadas entrevistas semiestruturadas com os gestores de 37 incubadoras. Os resultados mostram que, apesar de saberem da importância da adoção de práticas e indicadores de sustentabilidade, as incubadoras ainda estão muito aquém do que deveriam estar fazendo. Nenhuma delas apresenta certificações de responsabilidade social e, apesar da consciência, o planejamento ainda é pautado fundamentalmente nas questões econômicas. Sendo assim, o estudo mostra que há enorme potencial a ser explorado na gestão socioambiental em incubadoras. Ao final, são feitas recomendações para os gestores das incubadoras de empresas.