Studies have found that farmers' awareness of climatic variations is the preliminary step for adaptation and mitigation in agriculture. Thus, the main aim of this article is to investigate the determinants of farmers' awareness of climate change. A multistage random sampling technique was used to collect primary data from Central and Southern Punjab, Pakistan through a structured questionnaire. Descriptive statistics were used to indicate the farmers' awareness level of climate change, whereas the binary logit model was applied to determine the factors affecting the farmers' level of awareness. The results showed that farmers were aware of prevailing temperature and rainfall patterns, but there is still a considerable potential for public perception to be shaped by relevant stakeholders. Further, it was found that farmers' level of awareness is determined by the environmental communication network, such as socioeconomic, institutional, and geographic factors.

Several studies have reported farmers’ perceptions of climate change, but there is inadequate knowledge available on the farm households’ climate change awareness (CCA) in Pakistan. This study was undertaken to assess farmers’ CCA. For this purpose, the study collected the data from southern and central Punjab, Pakistan, through a purposively multistage random sampling technique. Binary logit and odds ratio were used to analyse the data. The analysis of the study shows that the majority of respondents were aware of climate change but had differing perceptions of climate change. This research showed that 70.8% of farmers are aware of climate change and reported their awareness level on winter and summer rainfall and temperature, the growing season length (GSL) of crops, the sea level rise, and the causes of climate changes and conceptual understanding of it while persistently denying climate change. However, many farmers did not perceive decreasing winter (48%) and summer (31.2%) precipitation, the majority of the farmers could not perceive in the GSL of summer (63.2%) and winter (64.4%) crops, while few did not notice increased winter (36.4%) and summer (33.6%) temperature, respectively. Financial and non-financial factors such as education (1.16), experience (1.07), distance to markets (1.07), non-agricultural income (2.83), access to agricultural credit (0.29) and marketing of produce (6.10), access to extension services (3.87) and the number of adaptation strategies (1.30) were pointedly related to farm households’ CCA. These odds values in the parenthesis show that the likelihood of CCA increases/decreases as these determinants increase. Moreover, the results of the study show that CCA is a significant predictor of adaptation to climate change. Main adaptation strategies opted for by farmers include changing crop variety and type, changing planting dates, tree plantation, increasing/changing fertilizer, soil and water conservation, off-farm income and diversification. Further, the study finds that some farmers did not perceive climate change as it takes time to be visible, but they are aware of climate change. Therefore, there is a need to reshape the households’ perception of climate change and enhance farmers’ CCA through existing extension services.

Purpose: Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This paper aims to conduct research on the unexplored relationship of antecedents of the equity, image and consumers’ trust and satisfaction of halal brands. Design/methodology/approach: A structured questionnaire was designed to conduct research to analyze the halal brand equity and its antecedents. Data were collected from 250 halal consumers of Kota Samarahan and Kuching, Malaysia through a self-administered questionnaire using a convenience sampling method. Findings: The study finds a positive relationship of three antecedents of brand equity, which confirms a strong relationship between the image and satisfaction of halal brand equity. The results further showed that halal brand image is linked with halal brand trust, but the relationship between halal brand trust and its equity could not be proved. Research limitations/implications: This has been a cross-sectional study that was limited to Malaysia, a Muslim majority country. Researchers can conduct a longitudinal study and can conduct it in non-Muslim societies to comprehend their diversity and wider impact. Additionally, this study was limited to halal food brands in Malaysia. Originality/value: Islamic marketing has received great attention of researchers, academicians and practitioners that has rather been unexplored earlier particularly the relationships among antecedents of the equity, image and consumers’ trust and satisfaction of halal brands.

The analysis of food consumption pattern is a primary concern of any developing country because it is related with food security. Pakistan is one of the emerging nations of the developing world.