Gift Muresherwa

Dr. Gift Muresherwa

Marketing & Retail Management, University of South Africa, Pretoria, Gauteng, South Africa
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 September 2019 in Teaching in Higher Education
Verified
Journal Article
Closed access
KBKasturi Behari-Leak
Kasturi Behari-Leak
SJSvea Josephy
Svea Josephy
MPMary-Anne Potts
Mary-Anne Potts
Gift MuresherwaGift Muresherwa
Gift Muresherwa
JCJaimie Corbishley
Jaimie Corbishley
BGBorges Gove
Borges Gove
This study engages with various challenges in contemporary higher education in South Africa. Firmly rooted in contextual challenges, this paper draws on a pedagogy of vulnerability to propose that engaging critically with vulnerability enables a decolonial disposition to epistemology and ontology. The study explores how a community of PGDip students and teacher embraced shifts by being authentic, inclusive, open and honest in their pedagogical interactions, to re-cast themselves as teachers who are human(e). Using a reflective narrative methodology to interpret their experiences, the authors assert that academics are unlikely to meet the challenges before them if they have not experienced some of the vulnerability their students experience. The aim is to also show links with how students perceive us, given their own vulnerabilities. We assert that vulnerability can be used as a productive tool and decolonial catalyst to invigorate teaching and learning engagements in local and global university contexts.

11 March 2024 in International Conference on Tourism Research
Verified
Journal Article
Open access
PDF file
ANAbenathi Ivy Ntelezi
Abenathi Ivy Ntelezi
HBHilary Kennedy Nji Bama
Hilary Kennedy Nji Bama
Gift MuresherwaGift Muresherwa
Gift Muresherwa
This preliminary study seeks to investigate the role of indigenous games as catalysts for sport tourism development in South Africa. By employing a mixed-methods approach, qualitative data will be gathered through in-depth interviews with key informants, including government officials responsible for cultural affairs, organizers of indigenous games, and various stakeholder groups. Quantitative data on its part will be sourced from residents in host communities and from event participants and spectators. By examining multi-stakeholder perspectives on the phenomenon, the research aims to provide a comprehensive understanding of how indigenous games can be utilised as tools for sport tourism development in South Africa. The anticipated outcomes of the study include insights into the ways indigenous games can enhance South Africa's appeal as a sport tourism destination. Understanding key stakeholders’ perspectives regarding indigenous games could reveal the potential areas of leveraging indigenous games for sport tourism. The implications of this research could be far-reaching, offering guidance to policymakers, tourism boards, and cultural organisations involved in their hosting. By recognizing the value of indigenous games in the broader context of sport tourism, stakeholders could develop strategies to promote sustainable tourism practices, preserve cultural heritage, and foster inclusive economic growth. This study's outcomes should contribute to the ongoing discourse on the intersection of culture, sports, and tourism, emphasising the importance of indigenous games as a unique and underexplored asset in South Africa's sport tourism landscape. Ultimately, the findings could inform initiatives that capitalise on the synergies between cultural heritage and tourism for the benefit of both local communities and the broader South African economy.

11 March 2024 in International Conference on Tourism Research
Verified
Journal Article
Open access
PDF file
JHJanice Hemmonsbey
Janice Hemmonsbey
AEAbrahams Elhaam
Abrahams Elhaam
BHBama Hilary
Bama Hilary
KNKennedy Nji
Kennedy Nji
Gift MuresherwaGift Muresherwa
Gift Muresherwa
This study sought to consider the socio-economic impacts of the Cape Town Carnival, given the significant impacts impinged on the event’s exponential socio-economic potential in the context of the COVID-19 pandemic. During the period 2020 and 2021, the event was suspended as the world grappled with mobility-restricting and other pandemic-related regulations, which grounded almost all social and economic activities. Through strategic planning and innovative efforts by the event’s organisers to curtail the pandemic’s impact, a reimagined format was conceptualised in 2022, while a post-pandemic version returned in 2023, explorations of which form the focus for the current study. Relying on CTC pre-pandemic socio-economic impact studies, pandemic, and post-pandemic era empirical investigations of 800 spectators provided data for socioeconomic impact exploration. SPSS version 29 software was utilised in the analysis and exploration of variable relationships in the collected data. The findings of the study suggest that spectators displayed positive perceptions of the socio-economic benefits of the CTC relating to job creation, tourism revenue generation, and community empowerment. The negative impact of the pandemic on the CTC's ability to deliver these benefits was acknowledged. The study highlights the importance of mitigating the negative effects that come with unprecedented events such as COVID-19 through the development of resilience strategies including adaptation, diversification of revenue streams, development of new partnerships, and investment in community engagement opportunities. The study recommends the need for a qualitative inquiry exploring stakeholder insights with key stakeholder groups to assimilate socio-economic objectives for the event for comparative purposes. Additionally, a deeper investigation into specific sectors, such as accommodation, catering, and local businesses is recommended for a more holistic view on the socio-economic impacts while a participant survey is suggested to determine the aspects of job creation and innovation, as envisioned by the objectives of the CTC.

11 March 2024 in International Conference on Tourism Research
Verified
Journal Article
Open access
PDF file
Gift MuresherwaGift Muresherwa
Gift Muresherwa
WMWashington Makuzva
Washington Makuzva
CDCynthia Nokubonga Dube
Cynthia Nokubonga Dube
For several decades, the southern African region, with its diverse natural and cultural attractions, has been an uninterrupted prime destination for sustainable tourism. However, the devastating Covid-19 pandemic presented severe challenges to the global tourism industry, crippling several businesses. The effect was more pronounced especially in the global south, including southern Africa which is confronted by a multitude of challenges. Meanwhile, this crisis presented opportunities for the adoption of sustainable tourism practices in the post-Covid era. This paper provides insights into sustainable tourism practices in the post-Covid era, drawing lessons on how the southern African region survived the crisis. The paper discusses the concept of sustainable tourism and its importance in the post- Covid era. Furthermore, it explores the impact of the pandemic on the tourism industry in southern Africa and the need for sustainable tourism practices. Sustainable tourism practices that have been adopted in the region, such as community-based tourism, eco-tourism, and responsible tourism are discussed. This paper highlights the lessons that can be learned from sustainable tourism practices in southern Africa in the post- Covid era. These lessons can be applied globally to promote sustainable tourism and ensure the resilience of the tourism industry in the face of future crises.


11 March 2024 in International Conference on Tourism Research
Verified
Journal Article
Open access
PDF file
WMWashington Makuzva
Washington Makuzva
Gift MuresherwaGift Muresherwa
Gift Muresherwa
The Covid-19 pandemic devastated various industries, with the tourism sector suffering the most. The tourism industry, which relies mainly on the movement of people, was interrupted for several months as governments instituted restrictions and regulations to prevent further spread of the virus. These restrictions put the industry at a standstill, putting much strain on the economy. With businesses closing, many people became unemployed, and those who remained had their salaries and wages reduced. The high unemployment rate in the country, worsened by Covid-19 and other external forces, presented challenges to exit-level tourism students. The current study investigated the effects of the Covid-19 pandemic on the future of studying towards a tourism management qualification. A qualitative research approach was adopted where the exit-level tourism students at a university of technology were purposively selected to participate in semi-structured interviews. Thematic and constant comparative analysis methods were used to analyse the emerging themes and compare the responses from the participants. The study revealed mixed feelings about the tourism management course. While others regretted enrolling to the tourism program, some remained optimistic that the industry would reopen and recover and present better opportunities for them. Prospective tourism industry staff, particularly tourism management students, have become uncertain about the likelihood of getting job opportunities in the industry. This raises a question about how the pandemic has influenced the future of studying tourism management in higher learning institutions. The study contributes to the understudied phenomenon of the impact of the Covid-19 pandemic on influencing future enrolments in tourism courses.