Gift Muresherwa

Dr. Gift Muresherwa

Marketing & Retail Management, University of South Africa, Pretoria, Gauteng, South Africa
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Biography

I am a research associate (Post-doc fellow), academic, researcher, and practitioner in tourism and events management, passionate about advancing knowledge, skills, and sustainable practices in the global tourism and hospitality sector. Holding a PhD in Tourism & Hospitality from the University of Johannesburg, my research has focused on event tourism development, with a fair record of publications in South African DHET-accredited journals and presentations at national and international conferences. For a few years (2019 - 2025), I served as a Lecturer at Cape Peninsula University of Technology. During my time at CPUT, I taught across undergraduate and postgraduate levels, supervised master’s and doctoral candidates, and led departmental research initiatives. My academic journey included curriculum design, quality assurance, industry collaboration, and mentoring future tourism professionals. I continue to serve as a peer reviewer for leading journals and an external examiner for several universities. Beyond academia, I have hands-on industry experience in hospitality, guiding, and community-based tourism development. I am committed to bridging theory and practice, fostering industry partnerships, and championing tourism as a driver for socio-economic growth and sustainability. Specialties: Event Tourism Development, Strategic Destination Marketing, Research Methods, Tourism Planning, Hospitality Management, Community Engagement, Academic Supervision, Peer

Affiliations

University of South Africa

Pretoria, Gauteng, South Africa

Marketing & Retail Management

Honors and Awards

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Experience

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