Dr. Gorana Petković, born in 1989 in Split, is a postdoctoral researcher at the Faculty of Graphic Arts, University of Zagreb (Croatia). After completing both her undergraduate and master’s degrees in graphic technology at the Faculty of Graphic Arts, University of Zagreb, she began working part-time in graphic finishing while also freelancing as a graphic designer. She later joined a full-service marketing agency as a graphic designer and event organiser. After several months, she transitioned to a company specialising in experiential (environmental) graphic design, where she primarily designed a wide range of signage, wayfinding systems, LED and neon illuminated and non-illuminated signs, outdoor advertising posters, as well as vehicle and object wraps. Since 2015, she has been a faculty member at the Faculty of Graphic Arts, University of Zagreb, where she earned her PhD in 2020 with a dissertation titled "The Influence of Modified Polyvinyl Acetate Adhesive with Nanoparticles on the Quality of the End Graphic Products." While her research has mainly focused on bookbinding and packaging, her true passion lies in graphic design, particularly experiential (environmental) graphic design, an area in which she has also gained hands-on experience through her previous positions and freelance work. Gorana is a wife and mother of two children, a son and a daughter, and in her free time, she enjoys sports, reading, and working on DIY projects.
Dr. Gorana Petković, born in 1989 in Split, is a postdoctoral researcher at the Faculty of Graphic Arts, University of Zagreb (Croatia). After completing both her undergraduate and master’s degrees in graphic technology at the Faculty of Graphic Arts, University of Zagreb, she began working part-time in graphic finishing while also freelancing as a graphic designer. She later joined a full-service marketing agency as a graphic designer and event organiser. After several months, she transitioned to a company specialising in experiential (environmental) graphic design, where she primarily designed a wide range of signage, wayfinding systems, LED and neon illuminated and non-illuminated signs, outdoor advertising posters, as well as vehicle and object wraps. Since 2015, she has been a faculty member at the Faculty of Graphic Arts, University of Zagreb, where she earned her PhD in 2020 with a dissertation titled "The Influence of Modified Polyvinyl Acetate Adhesive with Nanoparticles on the Quality of the End Graphic Products." While her research has mainly focused on bookbinding and packaging, her true passion lies in graphic design, particularly experiential (environmental) graphic design, an area in which she has also gained hands-on experience through her previous positions and freelance work. Gorana is a wife and mother of two children, a son and a daughter, and in her free time, she enjoys sports, reading, and working on DIY projects.