Muhammah Haroon SHOUKAT

Muhammah Haroon SHOUKAT

Marketing, ICN Business School, Paris, Île-de-France, France
orcid
I simplify research for scholars | Hospitality & Tourism Inn...

Biography

I am a PhD candidate working at the intersection of hospitality, tourism innovation, artificial intelligence, and service experience design. My work focuses on how technology shapes consumer adoption, service design, and innovation in hospitality and tourism contexts. I am particularly interested in AI-enabled service experiences, human-technology interaction, consumer behavior, and research-driven academic development. Alongside my research, I create practical content for students, PhD scholars, and early-career researchers through The Hybrid Researcher, where I share resources on academic writing, publishing, peer review, research methods, and manuscript development. My goal is simple: to make research writing and academic publishing clearer, more practical, and more accessible for emerging scholars. I collaborate with research tools (e.g., SciSpace, Paperpal, AnswerThis AI) to educate researchers on responsible AI use 🔗 ORCID: https://orcid.org/0000-0003-1992-6180 -------------------------------------------------------- Community & Mentoring Founder of TWO NEWSLETTERS: • Tourism Tech-Buzz (tourism & tech insights) • The Hybrid Researcher Reaching 35,000+ subscribers worldwide. Ranked #124 globally as an academic content creator (Favikon).

Affiliations

ICN Business School

Paris, Île-de-France, France

Marketing

Honors and Awards

honor

Emerald Literati Award for Outstanding Paper 2024

Emerald Publishing

Experience

No experience has been shared yet.