ABSTRACT This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned behavior, and attachment theory. This conceptual note proposed relationships between customer engagement (CE), customer experience (CX), place identity, and value co-creation between customer delight and revisits intention. This note offers insights on the essential role of customer delight in tourism, supporting effective interactions with CE, CX, place identity, and value co-creation for destination strategy development. This is one of the earliest initiatives to reinvent the wheel of customer delight in tourism to encourage tourist behavior intentions. 这篇研究报告探讨了顾客愉悦感和重访意图之间鲜为人知的关系. 我们借鉴现有文献，以认知评价理论、计划行为理论和依恋理论为基础，发展并提出了一个新的概念框架. 本概念性说明提出了客户参与度（CE）、客户体验（CX）、场所认同和客户满意度与重访意图之间的价值共同创造之间的关系.本说明提供了关于旅游业中顾客愉悦感的重要作用的见解，支持与CE、CX、场所标识的有效互动，以及为目的地战略开发共同创造价值. 这是最早的一项举措，旨在重塑旅游业中顾客愉悦的车轮，以鼓励游客的行为意图. Graphical abstract

Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention. A questionnaire was used to collect data from 513 TikTok influencers (individuals who frequently post videos on TikTok and have a large number of followers). A purposive sampling technique is used to collect data from TikTok influencers who create videos about food tourism in Pakistan. SmartPLS 4.4 was used with PLS-SEM. The empirical results suggest a positive and significant linkage of culinary memorable experience factors with MLX. The focal effects of MLX and TIE on revisit intention are significantly positive. Our findings further revealed that MLX partially mediated the linkage of culinary memorable experience factors with revisit intention, while TIE strengthened the positive relationship between MLX and revisit intention. The study's findings influence travel agents, local food providers, and marketing specialists who develop marketing strategies for local food tourism and online trip purchasing.

Purpose: The multidimensional decision-making framework of sustainable entrepreneurship affects student behavior in higher education institutions. Thus, the sustainable entrepreneurship environment has long attracted scholars and policymakers. Based on “Stimulus Organism Response (SOR),” this study examines serial mediation of sustainable entrepreneurial education and entrepreneurial motivation to link sustainable entrepreneurial environment and intentions. Further, it also explored the moderating role of a sustainable entrepreneurial environment.Design/methodology/approach: A quantitative study was conducted with a sample of 408 students of Indian higher education institutes in NCR using a purposive sampling technique. Smart PLS-SEM was utilized for assessing the structural model, and a goodness-of-fit assessment was done with Amos 22.Findings: The findings revealed the significant impact of a sustainable entrepreneurial environment on sustainable entrepreneurial education, motivation and sustainable entrepreneurial intentions. Furthermore, sustained entrepreneurial education has the most important influence on student motivation and considerable serial mediation. Also, the moderating role of a sustainable entrepreneurial environment was found to be significant for linkages of entrepreneurial motivation and sustainable entrepreneurial education with sustainable entrepreneurial intentions.Practical implications: The study will assist HEIs and scholars in understanding the role of sustainability in entrepreneurial courses to increase student intentions to start sustainable businesses.Social implications: This study helps policymakers and HEIs understand what motivates students to pursue sustainable entrepreneurship. This research might improve the well-being of education stakeholders and the community in achieving sustainable development goals.Originality/value: The study is the first to analyze how sustainable entrepreneurial education and motivation serially mediate the link between a sustainable entrepreneurial environment and aspirations to establish a sustainable business and contribute to the existing literature of SOR from a new perspective.

Purpose: Underpinned by social cognitive and ecological systems theories, this research explored higher education students' entrepreneurial intentions (EI). It begins by exploring how various factors, including entrepreneurship education (EE), entrepreneurial motivation (EM) and entrepreneurial environment (EENV), contribute to the evolution of EI of students. Second, it examines the role of EM as an underlying mechanism between EE-EI and EENV-EI. Finally, this research explores how EENV moderates the EM and EI relationship.Design/methodology/approach: The data were gathered from 366 college students pursuing higher education around India using a convenience sample technique. Partial least square structural equation modeling (PLS-SEM) was applied to SmartPLSv.3.3.9 software to analyze the data.Findings: A direct relationship was found between EE, EENV and EM with EI. Moreover, this research found a partial mediation of EM between EENV-EI and EE-EI paths. Also, the results show that EENV strengthens the link between EM and EI links.Practical implications: This study offers valuable insights that can guide government agencies and higher education institutions (HEIs) in reshaping the landscape of entrepreneurial education at the university level. This transformation encompasses the integration of work-based learning experiences as a conduit for equipping students with tangible skills and exposing them to the realities of entrepreneurship in the real world.Originality/value: This research considerably contributes to the current literature on entrepreneurship at HEIs by merging social cognitive and ecological systems theories. This research is a pioneering input to examine the underlying mechanism of entrepreneurial motivation between EENV, EE and EI.

This study aims to determine to which extent perceived information quality and emotional attachment with digital influencers can shape the purchase intention of consumers while considering the mediating effects of perceived influence and the moderating effects of influencer reputation. A hypothetical model is tested based on social learning and media dependency theories. The response of 298 online users was analyzed by using Smart PLS-SEM. Results show that followers-influencers emotional attachment and perceived information quality promote the mediating role of followers’ perceived influence to increase the follower purchase intention. Contrary, influencer reputation does not moderate the effect of perceived influence on purchase intention. This study provides valuable input to companies that can help them design their influencers’ marketing strategies.