Global migration creates both challenges and opportunities for employees and employers. An important issue in international business and human resource management is the integration of employees into a culturally different working industrial environment because focusing on cultural differences, integration, and mitigating culture shock can provide a competitive advantage. Our research examined the global migration involving the Hofstede cultural dimensions in the sports industry, especially in the football transfer market. The paper aims to find a relationship between cultural distance as an expression of cultural differences and international transfers of professional footballers as high-skilled and talented employees. Our study is based on a substantial quantitative examination of processing 34,430 international transfers. Our research question is: What kind of relationship can be detected between cultural distance and the migration of professional footballers? The results of a linear regression model show a significant negative correlation between the number of transfers and cultural distance. However, we believe that the country's economic performance and professional sports standards or quality are essential in addition to the cultural distance. Therefore, as a next step, the analysis involved both factors in getting a more sophisticated result. The results of the multiple regression model confirm the attitude of professional athletes; besides cultural distance, the impact of other factors (economic and/or professional aspects) is also important. Therefore, we recommend that companies pay close attention to their particularly valuable human resources.

The Süleyman’s Türbe in Szigetvár (Hungary) is a historical monument with exceptional features; the aim of the study is to present the planned cultural-tourism centre investment goals, risks and externalities. Cultural and tourism specificities significantly influence the implementation of such unique, three nations concerning projects. One of the crucial conditions of the implementation is the integration into the existing cultural heritage plans and the proper management of the related uncertainties. The authors decided to handle the Türbe as an investment project; therefore, a tourism exploratory analysis, a risk analysis, and externalities identification are discussed in this paper. The project development was carried by nominal groups between June and December of 2019 using professional experts workshops, group decision and information gathering approaches. The paper is using a case-study-based investigation. The most significant risks and their mitigation strategies are the emergences of Turkish influence: Turkish–Hungarian consultation, intensive consultation with Turkish Cooperation and Coordination Agency (TCCA); problems related to expropriation: preventive communication, cultivating good relations; delay in project implementation: professional lobby, preparation of scenarios. This study aims to present the design model of this multifaceted, international-scale project. It is suggested that similar projects should be handled and considered as a whole to reach the maximum of their potential.

Turisztikai és Vidékfejlesztési Tanulmányok Folyóirat

The study is aimed at contributing to the research of developing the employer brand of a university with the help of a special university project. Our basic research question is whether a Jubilee project could be used to develop the employer brand of a university and strengthen employee engagement. The authors present the possibilities of measuring communication elements regarding employer branding with the help of two surveys. The employee survey results (based on 1723 respondents) showed that the reputation of the university in the university ranking list improved and the pride of its employees, as well. A significant factor in employer brand development is communication with future potential employees, so the role of public opinion is critical in creating a positive reputation of the university. This is why the Jubilee Project 650 of the University of Pécs can be regarded as a useful employer brand developing activity.

A coaching eredményességének mérési lehetőségei • Coaching Performance Measurement Possibilities