Technological advances result in new traceability configurations that, however, cannot always secure transparency and food safety. Even in cases where a system guarantees transparency, the actual consumer involvement and a real consumer-based perspective cannot always be ensured. The importance of such consumer centricity is vital, since it is strongly associated with effective supply chains that properly fulfil their end-users’ needs and requests. Thus, the objective of this paper was to explore the level of consumer centricity in food supply chains under a traceability system. The methodological approach employed a framework of two studies validating subsequently a similar set of variables, using initially consumers data and then supply chain actors data. The supply chain of sustainable tomato was selected to design the studies. The level of agreement between datasets suggested the level of the supply chain consumer centricity. Findings showed health, trust, quality, nutrition, and safety-related values to be significant for the consumers towards accepting a traceability system. The supply chain actors also accepted a traceability system based on the fact that their customers’ needs rely on the exact same beliefs, indicating a high level of consumer centricity. The current work underlines the magnitude of consumer centricity in food supply chains and provides an easy and straightforward framework for its exploration. Key implications suggest the design of more effective supply chain and consumer-based strategies for the food industry. Policymakers could also adopt the concept of consumer centricity to further improve the food industry.

The role of a forest sector in the transition to a circular economy (CE) is critical. Therefore, the purpose of this study is to summarize the main findings of the most important published articles and to provide insights on the interdisciplinary space at the interface of concepts related to a forest-based CE. Moreover, it attempts to assess the challenges raised from adopting the CE in forest sector. Through a systematic literature review, 69 scientific publications were selected and evaluated by two sights: (i) a descriptive analysis and (ii) a cluster analysis of the keywords related to the forest-based CE. The study highlights the need for additional survey on optimizing the interaction between forest ecosystem services and circular economy. Further discussion is also needed about the relations of the key factors associated with the forest-based circular economy, as they emerged from the cluster analysis and the co-occurrence network map.

This article critically assesses the potential of information and communication technologies (ICTs) as agricultural extension tools. Specifically, the purpose of the current piece of work is to identify the extent of the use of ICTs on farms, look into farmers' characteristics as related to ICTs' adoption and explore farmers' preferred extension delivery techniques. Data were collected through a large-scale survey addressing farmers in the West Macedonia region, Greece. Data were analyzed by employing both descriptive statistics and multivariate techniques. Two-step cluster analysis was used to explore the different levels of ICTs' adoption and a categorical regression model was estimated to explain this variation. In the first place, three distinct farmers' profiles are identified. Besides, it is shown that regardless of the level of communication sophistication, farmers desire a wide range of information delivery channels, particularly on farm demonstrations and farmer involvement in applied research. Results indicate that ICTs may supplement rather than replace traditional extension methods as well as that, new roles for extension agents may emerge specifically addressing farmers' needs vis-à-vis IT. The contribution of this paper concerns the relationship of the use and adoption of ICTs on the part of farmers with ‘traditional’ extension methods as well as policy proposals for bridging the emerging digital divide within the farming community.