The concept of ‘social licence to operate’ (SLO) is relevant to all animal-use activities. An SLO is an intangible, implicit agreement between the public and an industry/group. Its existence allows that industry/group to pursue its activities with minimal formalised restrictions because such activities have widespread societal approval. In contrast, the imposition of legal restrictions—or even an outright ban—reflect qualified or lack of public support for an activity. This review discusses current threats to equestrianism’s SLO and suggests actions that those across the equine sector need to take to justify the continuation of the SLO. The most important of these is earning the trust of all stakeholders, including the public. Trust requires transparency of operations, establishment and communication of shared values, and demonstration of competence. These attributes can only be gained by taking an ethics-based, proactive, progressive, and holistic approach to the protection of equine welfare. Animal-use activities that have faced challenges to their SLO have achieved variable success in re-establishing the approval of society, and equestrianism can learn from the experience of these groups as it maps its future. The associated effort and cost should be regarded as an investment in the future of the sport.

Summary: The effect of rider weight on equine welfare and performance requires further investigation. The objective of this prospective, cross‐over, randomised trial was to assess gait and behavioural responses of horses to riders of similar ability, but different bodyweights. Six nonlame horses in regular work were ridden by each of four riders: Light (L), Moderate (M), Heavy (H) and Very Heavy ( VH ). Saddle fit was assessed subjectively throughout the study. Each horse was ridden twice by riders L and M, and once by rider H. Rider VH rode five horses once and one twice. Each horse‐rider combination undertook a standardised, 30‐min ‘dressage‐test' which was abandoned if we observed lameness grade ≥ 3/8 in one limb, grade ≥ 2/8 in ≥ 2 limbs, or ≥ 10/24 behavioural markers of pain. Horses were reassessed in hand 45–60 min after any abandonment. Mean rider bodyweights, body mass index ( BMI ) values and rider:horse bodyweight percentages for the L, M, H and VH riders were respectively: 60.8, 77.8, 91.0, 142.1 kg; 23.2, 28.0, 26.3, 46.9 kg/m ² ; 10.0–11.7%, 12.8–15.0%, 15.3–17.9%, 23.6–27.5%. All 13 H and VH rider tests (lameness, n = 12; behaviour, n = 1) and one of 12 M rider tests (lameness) were abandoned. Lameness was confirmed using inertial measurement unit data. All horses trotted sound after test abandonment and completed the study moving well when ridden. Limitations of the study were saddle fit was not ideal in all horse‐rider combinations and abandonment criteria were subjective. The conclusions and clinical relevance of the study were that large riders can induce temporary lameness and behaviours consistent with musculoskeletal pain. This may relate to rider bodyweight and/or weight distribution. Riders M and H had similar BMI but markedly different test abandonment rates, therefore bodyweight is likely to be more relevant than BMI . Further work is required to determine if horse fitness, adaptation to heavier weights and better saddle fit for heavier/taller riders will increase horses' weight‐carrying capacity.

The international governing body for equestrian sports, the Fédération Equestre Internationale (FEI), states that the welfare of the horse must be paramount and never subordinated to competitive or commercial influences. However, there is growing unease about welfare issues from both within and outside the sport. The aim of this study was to understand stakeholder perceptions of current welfare issues within equestrian sport, determine whether there is scope for change, and explore attitudes towards welfare assessment. Participants (n = 48) from equestrian sport (n = 38) and animal welfare research (n = 10) attended a workshop that included welfare-related presentations and focus group sessions. The focus group sessions were recorded, anonymised and analysed using thematic analysis. Conflict between the demands of competition and the needs of the horse was identified as a key welfare challenge. Although the physical health of equine athletes is closely monitored, horses’ psychological needs are sometimes overlooked. Participants recognised that improving competition practices may not be as impactful as improving the general management and training of horses. The term “quality of life” was considered preferable to “welfare”, which had negative connotations. Participants appreciated the idea of incorporating formal welfare assessments into their training and competition plans but stated that existing tools are rarely used and are not deemed feasible for real-life conditions.

Equestrianism is currently facing a range of pressing challenges. These challenges, which are largely based on evolving attitudes to ethics and equine wellbeing, have consequences for the sport’s social licence to operate. The factors that may have contributed to the current situation include overarching societal trends, specific aspects of the equestrian sector, and factors rooted in human nature. If equestrianism is to flourish, it is evident that much needs to change, not the least, human behaviour. To this end, using established behaviour change frameworks that have been scientifically validated and are rooted in practice—most notably, Michie et al.’s COM-B model and Behaviour Change Wheel—could be of practical value for developing and implementing equine welfare strategies. This review summarises the theoretical underpinnings of some behaviour change frameworks and provides a practical, step-by-step approach to designing an effective behaviour change intervention. A real-world example is provided through the retrospective analysis of an intervention strategy that aimed to increase the use of learning theory in (educational) veterinary practice. We contend that the incorporation of effective behaviour change interventions into any equine welfare improvement strategy may help to safeguard the future of equestrianism.

The 2023 Grand National steeplechase race was delayed when protesters from the animal rights group, ‘Animal Rising’, gained access to the course just prior to the race. The international media spotlight was focused on what is already a high-profile event and the social licence of both this race and racing in general was scrutinised. Both at the time and for several days afterwards, the general public was exposed to two different narratives from pro- and anti-racing communities. This paper discusses these perspectives and the potential impact on the general public’s relationship with racing. Whilst well-meaning and aiming to promote racing, much of the racing industry’s commentary inadvertently risked damaging its reputation due to a poor understanding of social licence principles. We explore the reasons for these two groups’ alternative perspectives on welfare and suggest considerations for change. Ultimately, if ‘the people’s race’ is to maintain its social licence, the racing community needs to both understand and embrace the concept. Welcoming independent opinions, engaging with different viewpoints, accepting that change is inevitable and, most importantly, being proactive in making changes to prioritise equine welfare will all help racing to move towards greater public acceptance.