The new economy offers a large range of opportunities to family businesses if they are able to promote values that allow constantly innovative behavior and business evolution. Although family firms are commonly associated with a traditional way of doing business, this paper shows the heterogeneity among first-generation family firms by building a taxonomy of four groups of founders based on values. The results show the relevance of identifying founders' value systems to understand the founders' influence on family business behavior. This value profile can be a valuable tool for family business owner-managers and advisors in identifying and promoting values that add value to firms without compromising next-generation family firm development.

The sociological analysis of the consumption of cultural products predicts a relationship between social class and lifestyle. We used a new exploratory methodology based on latent class models to analyse the stratification of cultural product consumption. We discovered four segments of Spanish consumers based on their cultural lifestyle: the no cultural activity class, the popular class, the highbrow class, and the omnivore class. The Spanish omnivore class is associated with the highest social class indicator and level of education, is younger than the highbrow class, and contains just as many women as men.

Information and communication technologies have made it possible to engage in leisure and paid-work activities outside their usual context, thereby challenging the construction of their meanings. We explored 30 individuals' narratives in an endeavour to identify the properties of digital leisure and paid-work activities performed in and out of their usual contexts. Our interpretation suggests that the nature of leisure activities is only associated with the freedom of individuals to choose which activity to do and how to do it. The patterns of interpenetration, integration, and segmentation of spaces varied according to informants occupations, but were also moderated by marital status and gender. We conclude with a discussion of how these findings challenge the traditional divisions between work and leisure.