Prof. Dr. Kutay Oktay is a professor of tourism at the Department of Tourism Management at Kastamonu University Faculty of Tourism, Türkiye. His academic work focuses on tourism marketing, hospitality management, strategic management, destination image, and sustainable tourism. He has also conducted comparative studies on sustainable tourism practices across numerous countries and has been involved in developing undergraduate and graduate courses in hospitality marketing and strategic management in the hospitality and tourism industry. In addition to his research and teaching, Prof. Dr. Oktay collaborates on international academic projects and professional networks, particularly in Europe and Central Asia. His work emphasizes evidence-based tourism policy, destination competitiveness, sustainability, and innovation within the global tourism sector.