Bu araştırmanın amacı bağımsız Türk Dünyası devletlerinin destinasyon imajının belirlenmesidir. Araştırmada veriler anket tekniği ile elde edilmiş, kolayda örnekleme yöntemi uygulanarak Türkiye’deki 44 farklı ilden toplamda 679 örnekleme ulaşılmıştır. Elde edilen veriler istatistik paket programıyla analiz edilmiştir. Analizlere göre Türk Dünyası devletlerinin destinasyon imajı yüksek bir ortalamaya sahiptir. Güven boyutunun, destinasyon imajını oluşturan diğer tüm boyutlarla pozitif ilişkisinin en yüksek boyut olduğu belirlenmiştir. Özgün kültür ve çekicilik boyutunun ise algılama düzeyi en yüksek olan boyut olduğu tespit edilmiştir. Öte yandan daha önce Türk Dünyası devletlerini ziyaret eden turistlerin destinasyon algısı ortalamalarının, ziyaret etmeyenlere göre daha yüksek olduğu sonucuna ulaşılmıştır.

This dynamic structure has also shown itself in tourism studies, which have been carried out on current issues. This study examined articles published in hospitality journals in the last 40 years. International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, and International Journal of Hospitality Management in SSCI were selected as case studies. Five thousand three hundred and ninety-five articles in the journals were analyzed using the content analysis method. MAXQDA and VOSviewver programs were used as analysis tools. Comparative content analysis was made. The changes in the word frequencies of the studies were revealed in 10-year periods. Keywords of the articles, author collaborations, and country collaborations were analyzed. The study results show that the main themes of the research are similar, but different words come to the fore over time. The keywords Satisfaction, Hotels, Hospitality, and Tourism were used more. Themes such as social media, social customer, social life, social management, customer, value, communication, and the brand were used more, especially after the 2000s. The United States, Hong Kong, and China are first-in cooperation countries. The most productive authors are Hua, N., Kim, H., Han, H., Matilla, A. S., and Law, R..

Nature tourism is a type of tourism in which individuals prefer to stay in a rural area to rest in a natural environment, seeing different cultures, and being intertwined with nature, away from the crowds, noise, and air pollution of the cities. The importance of tourism with its different aspects and the fact that it is an activity that is closely related to many economic fields necessitates it to be handled as a policy such as trade, agriculture, and industry. During the Planned Development Period, which has been implemented in Turkey since 1963, many measures have been taken and put into practice regarding the tourism sector. The purpose of this study is to evaluate national tourism policies related to nature tourism by using five-year development plans. In this research, content analysis technique, one of the qualitative analysis methods, was used and the data obtained were analyzed with the MAXQDA analysis program. It has been determined that tourism has been included in all development plans prepared since 1963. In the word cloud chart made for all development plans, it has been understood that words such as rural tourism, sustainability, ecotourism, nature, local, and politics came to the fore.

Tr en Amaç: Turizmden sağlanan gelirlerin kalkınmaya önemli katkılarının olduğu bilinmektedir. Bu katkılarından dolayı turistik destinasyonlar arasındaki rekabet hızla artmaktadır. Günümüzde, özellikle küçük ölçekli destinasyonların, kendini geliştirmiş ve önemli bir yere sahip olan destinasyonlara karşı rekabette üstün duruma gelecek pazarlama stratejileri geliştirmeleri gerekli olmaktadır. Bu çalışmanın amacı, Kastamonu şehir merkezi destinasyonunda yeni ürün geliştirme ve pazarlama stratejilerinin neler olması gerektiğinin araştırıl-masıdır Yöntem: Bu amaçla nitel araştırma yöntemi olan görüşme tekniğinden yararlanılmıştır. Kastamonu Üniversitesi Turizm Fakültesi tarafından 23-25 Kasım 2017 tarihleri arasında gerçekleştirilen I. Uluslararası Sürdürülebilir Turizm Kongresi’ne katılan 20 akademisyen ile görüşme yapılarak veriler toplanmış ve içerik analizi tekniği ile çözümlenmiştir. Bulgular: Araştırmada, Kastamonu Şehir Merkezinin tarih, kültür, inanç ve eko turizm destinasyonu olarak ele alınması gerektiği, konumlandırmanın da bu doğrultuda yapılabileceği, turizm açısından yeterli potansiyele sahip olduğu, turizmin reklam ve tanıtımlarla desteklenmesi gerektiği, paydaşlarla iletişimin arttırılması ve mevcut ürünlerin tanıtılarak/ geliştirerek yöresel ürünler ekseninde hareket edilmesi gerektiği bulgularına ulaşılmıştır. Sonuç: Kastamonu, kültürü, sanatı, el işçiliği, yöresel yemekleri ve ürünleri bakımından oldukça zengin olmasından dolayı yeni turistik ürünlerin de bunlar üzerinden geliştirilmesi ve var olan mevcut ürünlerde de bu doğrultuda farklılaşmaya gidilmesi gerektiği sonucu ortaya çıkmıştır. Destination marketing is a type of marketing that is aimed at introducing the attractive features of the region and attracting individuals who will visit a region for touristic purposes. It is possible to be successful in the tourism sector where competition is intense, by keeping the market alive and offering new products to the market. A destination can be successfully marketed by developing new products in line with the unique characteristics of a destination or by changing and differentiating the existing tourist destination. Kastamonu city center, which is the subject of the research, is located in the Western Black Sea Region which is an important region with its historical, cultural and natural beauties. The region has a certain tourism potential and tourist destinations. It is planned to direct the touristic resources in the destination of Kastamonu city center to form a new touristic product and to market the new touristic products to be created by using appropriate marketing strategies. In line with this aim, the findings obtained as a result of qualitative research were evaluated and various suggestions were developed. Interview technique, which is one of the qualitative research methods, was used in the research. The data obtained were subjected to content analysis. The research population is composed of academicians who have knowledge about innovation and marketing in the 1st International Sustainable Tourism Congress held in Kastamonu on 23-25 ​​November 2017. Semi-structured interview forms were applied to 20 academicians included in the sample. The interview form consists of 5 open-ended questions. The rapidly increasing competition in the world has made it obligatory to constantly renew tourism and to develop a conscious and correct strategy in marketing and to gain a place in the market. In the competitive environment of the tourism sector, destinations need to diversify their products and offer new products to the market in order to maintain their place. Considering that tourism mobility gains importance day by day, it is important that the destination that people choose in their travel preferences provide different products and services than other destinations. In addition, the fact that the product and service offered is marketed with the right marketing strategies is another important factor that will increase the awareness of the destination. Knowing that each destination has its own tourism attraction and that the destination is marketed in the most correct way by innovating and differentiating on the existing products and services will make the destination superior to its competitors. When the results of the research were evaluated, it was emphasized that although the opinions that Kastamonu tourism could be improved in the current marketing activities, it was emphasized that the studies aimed at the domestic and international market, the support of the media from the advertising point and the informative activities in terms of potential. In addition, the importance of market segmentation for young consumers and the use of promotion components for adult and third age groups has been expressed. It was emphasized that the promotion activities will be increased and the marketing activities will be supported with the participation of fairs and it will be marketed as a city brand. Kastamonu is a pioneering potential which has a very important place in terms of history, culture, faith, nature, winter and eco-tourism. Therefore, it can be...

Sustainable tourism development has become an increasingly important strategy for peripheral regions seeking to diversify local economies while maintaining environmental and social sustainability. However, the mechanisms through which tourism contributes to sustainable regional development remain insufficiently understood, particularly in post-Soviet and resource-based regional contexts. This study examines the relationships between infrastructural resources, local community participation, regional promotion, support for agro-ecotourism, tourism development, and sustainable regional development in the North Kazakhstan region. The study further investigates the mediating role of tourism development in transmitting the effects of regional factors to broader sustainability outcomes. Primary data were collected through a questionnaire survey conducted among residents and stakeholders of the North Kazakhstan region (N = 232). The proposed conceptual model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that infrastructure and regional resources (β = 0.247, p < 0.001) and local community participation (β = 0.241, p = 0.001) exert significant positive effects on tourism development. In contrast, regional promotion and support for agro-ecotourism do not show statistically significant direct effects. Tourism development demonstrates the strongest positive influence on sustainable regional development (β = 0.620, p < 0.001) and significantly mediates the relationships between infrastructural and social factors and sustainability outcomes. The study contributes to sustainable tourism literature by developing a mediation-based framework that conceptualizes tourism development as a transmission mechanism linking regional resources and community participation to long-term socio-economic sustainability. The research also expands empirical evidence from peripheral and post-Soviet regional contexts that remain underrepresented in tourism sustainability studies. The findings emphasize the strategic importance of infrastructure investment, community engagement, and integrated regional planning for achieving sustainable tourism-driven development in peripheral territories.