Due to the wide reach of media reports about scientific research and technological tools such as the world wide web (WWW), the Internet, and web browsers, citizens today have access to factual information about the negative impact of artificial light at night (ALAN) on their dark skies, and their health and well-being. This means they can now make educated decisions and take the necessary steps to help protect themselves and their communities from disruptive light pollution. Whilst this action is positive and welcomed, unfortunately, according to collected data, not all such initiatives have been successful. Although our understanding of this groundswell movement is deepening, further studies are required to complete a worldwide picture of the current situation. This paper therefore investigates the various actions taken by citizens, as well as the challenges, methods, and tools involved, regarding good practices initiated by grass roots activism on how to reduce existing and potential light pollution. The results of a comparative analysis of 262 international case studies (lawsuits and online petitions) reveal that, since the 1990s, there has been an increase in the number of legal cases related to light pollution due to the rise in public awareness, the availability of scientific knowledge via the Internet, and the ability to take accurate lighting measurements and perform lighting simulations. Also, in the last decade a new tool for digital participation in the form of online petitions has established a new movement of citizen action to mitigate the effects of light pollution. Based on this information, a seven-step framework involving recommendations for citizen action has been developed. It is expected that this new knowledge will benefit those citizens planning future efforts involving the development, implementation, and monitoring processes of outdoor lighting. Additionally, it might support the evolution of planning and policy approaches that are sustainable and necessary to improve the application and installation of ecologically/biologically responsible illumination for towns, cities, and natural habitats.

Urban environments have become significantly brighter and more illuminated, and cities now consider media architecture and non-static, self-luminous LED displays an essential element of their strategy to attract residents, visitors, and tourists in the hours after dark. Unfortunately, most often, they are not designed with care, consideration, and awareness, nor do they support the visual wellbeing and circadian rhythms of humans. They also increase light pollution which has an adverse effect on the environment. The aim of this study was to estimate the scale of the negative impact of 28 non-static, self-luminous LED shop window displays within a real-life city context along the main shopping street Banhofstrasse in Zurich, Switzerland. An experimental field measurement survey investigation was performed to identify visual luminance with commonly available tools such as a luminance meter and a digital reflex camera for luminance photography. Moreover, the most important global approaches to reduce light pollution were evaluated in the form of existing guidelines, technical standards, and laws, all of which should be considered when specifying illuminated digital advertisements. A literature review and survey results both confirmed the extent of the problem and highlighted, too, the need to better measure, apply, and manage this new technology. The authors’ proposal for improvements involve practical recommendations for the design and implementation of future projects which can positively guide and direct this growing trend.