Purpose: There is a growing body of literature discussing the green logistics practices (GLPs) that companies could introduce to reduce the logistics environmental impact. Current approaches also identify several influencing factors within firms that could serve as barriers to, or enablers of, GLPs. However, less is known about the role of extra-firm stakeholders, even though these are crucial to operationalizing green logistics effectively. This study merges current theoretical understanding with empirical evidence to provide a detailed stakeholder analysis of GLPs.Design/methodology/approach: Using stakeholder theory as a theoretical lens, the authors aimed at offering a mid-range contribution by conducting multiple embedded case studies examining Italian logistics service providers and shippers. GLPs and the related influencing factors were examined as sub-units of analysis within broader companies' environmental sustainability strategies.Findings: The authors identified cascading effects among factors influencing the adoption of GLPs (e.g. key economic factors are affected by external factors which also influence organizational and collaboration factors). These effects are moderated by interdependencies between primary and secondary stakeholders, and the study highlights the prominent involvement of secondary stakeholders, such as final consumers.Originality/value: This paper contributes to better understanding how and why companies adopt GLPs, emphasizing the wide set of stakeholders involved and illustrating how different stakeholders impact on GLPs adoption by affecting a set of influencing factors. By combining insights from the available literature with contemporary empirical data, the authors emphasize how Logistics Service Providers (LSPs) and shippers can no longer address the adoption of GLPs as “focal companies”, but only as part of a “focal network of interconnected stakeholders”, all of them influencing GLPs adoption.

Purpose: Logistics and supply chain management (L&SCM) scholars and practitioners have devoted extensive efforts to advancing green logistics practices (GLPs), yet the intersection between the two domains in relation to the topic remains underexplored. To accelerate GLPs’ development amid the escalating climate crisis, this research examines this intersection by comparing the responsiveness of academia and practice to the call for green logistics over time.Design/methodology/approach: To compare between academia and practice, we combined a systematic literature review on the development of GLPs in L&SCM journals (N = 122) with a content analysis of annual and sustainability reports published by the four major global logistics service providers (LSPs: DHL, DB Schenker, UPS and FedEx; N = 156) over the past three decades.Findings: This research reveals that all the GLPs covered in the L&SCM literature have already been applied and reported by practitioners, both consistently and over a significant period of time. Academic progress, in turn, is delayed by slow-paced empirical methods, elevated research quality standards, prolonged funding and recruitment processes, and extended peer-review intervals. Further, a tendency toward reactive knowledge creation rather than proactive knowledge transfer is evident, obscuring the role of L&SCM scholars in steering the industry’s green advancement.Practical implications: Recommendations are offered to L&SCM authors, editors, reviewers and university departments to advance pracademic endeavors in green logistics research and increase its responsiveness to global events.Originality/value: This is one of the first studies to scrutinize the intersection between academia and practice on the evolution of GLPs. The revealed gaps prompted us to suggest a transformative paradigm for academia-practice collaborations targeting the L&SCM discipline at large, combining a bold proactive research stream aimed at knowledge transfer with a more traditional reactive stream aimed at knowledge creation.