Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing. Therefore, the purpose of this study is to review articles on digital marketing to identify top themes, determine the current status of research in digital marketing and indicate how influential works have shaped it. This research has reviewed 925 papers published between 2000 and 2019 in Scopus by applying bibliometrics analysis. These results show that on average 2.18 authors have contributed to every single paper on digital marketing and the collaboration index is 2.71. The top contributing countries in the digital marketing field are USA, India and UK. The study also identifies three dominant clusters in digital marketing research, e.g., 1) strategic planning with digital marketing 2) mobile marketing with apps development and 3) dealing with demographic profiles of customers.

The core goal of the study is to examine the relationship between the service marketing mix and tourist satisfaction. The study also attempted to measures the impact of each element of service marketing on tourist satisfaction at Ahsan Manzil in Bangladesh. In order to attain the goal of the research, a good number of extant literature was reviewed and a structured questionnaire was developed to meet the research gap. Based on the studied variables non probabilistic convenience sampling method used to collect data from a sample of 250 respondents who visited the place and seven causal hypothesize was developed. Statistical measurement techniques employed for the study are descriptive, correlation, regression, ANOVA used and cronbach alpha measured the internal consistency of variables. Data analysis executed by using SPSS 20.0. The findings of the study revealed a positive linear relationship of all variables with tourist satisfaction except promotional activities. The novelty of the paper is that it exhibited the consequences of tourists’ satisfaction and dissatisfaction to guide decision-makers and to keep the specific focus on promotional activities.

The information services are multidimensional and socially acts as the building block of communication among diverse groups in rural society. Rural development mostly relies on the effective use of information services in the day-to-day activities of rural people and rural administrations. In rural areas of Bangladesh, Union Digital Centre comprised of every prospect of delivering the advantages of new communication technologies towards the agricultural community who lagged behind the access to technology in their workplace, household social living, or at the institution. Prior studies revealed that the rural people of Bangladesh mostly suffer because of low productivity; the deterioration of social and economic conditions originated from the unavailability of adequate information. This article attempted to explore an overview of the roles of Union Digital Centre among various socio-politico-economic components in developing rural areas of Bangladesh. A convenience sampling technique was used to collect data through a structured questionnaire and a total of 100 respondents were selected from three old rural regions of Bangladesh. Besides, case study, focus group discussion, informal interviews, and content analyses were made. At the end, this paper discusses some findings on the importance of free access to technology for rural society, challenges, and recommendations that may guide policymakers and stakeholders.

Leadership styles have received enormous attention in a competitive business environment. It has become very popular facet to standardize human resources management agenda. An organization may be able to achieve the vision if there is a relevant and defined process to be practiced in leadership activities. Research too argued that leadership style is a strong navigator of employee job performance. The core attempt of the research is to unleash the practices of leadership style (Participative, Supportive, and Autocratic) that influence employee job performance and study the relationship between leadership styles and employee job performance. To attain the goal of the paper a number of 118 employees of mobile telecommunication industry has been purposively selected to collect primary data and a self-administered questionnaire designed using Likert 5 -point scale. Research tools such as descriptive, inferential statistics, correlations, regression; ANOVA has been used to analyze the data using SPSS version 20.0. The result of the research evident that there is a statistically significant positive correlation between leadership styles and employee job performance and the styles of leadership strongly influence employee performance except for the autocratic style that needs to be addressed by the policy makers, practitioner to ensure the employee job performance especially in mobile telecommunication industry of Bangladesh.