Majid Raza is a passionate researcher with a deep interest in evolving landscape of media and communication. He holds a degree of M.Phil. in Communication Studies from Bahauddin Zakariya University, Pakistan, and currently pursuing Ph.D. in Media Management at University Utara Malaysia. Raza’s research interests involve correlation between advertisements, artificial intelligence, and feminism within media sphere. He is determined to explore how advertising shapes societal perceptions, particularly regarding gender roles and representation. Additionally, he delves into the growing influence of AI in media, examining its potential to both empower and challenge traditional media structures. Driven by a commitment to social justice, Raza aspires to contribute insightful research that sparks dialogue and paves the way for a more equitable media landscape.