User reviews on social networking platforms like Twitter, Facebook, and Google+, etc. have been gaining growing interest on account of their wide usage in sentiment analysis which serves as the feedback to both public and private companies, as well as, governments. The analysis of such reviews not only plays a noteworthy role to improve the quality of such services and products but helps to devise marketing and financial strategies to increase the profit for companies and customer satisfaction. Although many analysis models have been proposed, yet, there is still room for improving the processing, classification, and analysis of user reviews which can assist managers to interpret customers feedback and elevate the quality of products. This study first evaluates the performance of a few machine learning models which are among the most widely used models and then presents a voting classifier Gradient Boosted Support Vector Machine (GBSVM) which is constituted of gradient boosting and support vector machines. The proposed model has been evaluated on two different datasets with term frequency and three variants of term frequency-inverse document frequency including uni-, bi-, and tri-gram as features. The performance is compared with other state-of-the-art techniques which prove that GBSVM outperforms these models.

Android-based applications are widely used by almost everyone around the globe. Due to the availability of the Internet almost everywhere at no charge, almost half of the globe is engaged with social networking, social media surfing, messaging, browsing and plugins. In the Google Play Store, which is one of the most popular Internet application stores, users are encouraged to download thousands of applications and various types of software. In this research study, we have scraped thousands of user reviews and the ratings of different applications. We scraped 148 application reviews from 14 different categories. A total of 506,259 reviews were accumulated and assessed. Based on the semantics of reviews of the applications, the results of the reviews were classified negative, positive or neutral. In this research, different machine-learning algorithms such as logistic regression, random forest and naïve Bayes were tuned and tested. We also evaluated the outcome of term frequency (TF) and inverse document frequency (IDF), measured different parameters such as accuracy, precision, recall and F1 score (F1) and present the results in the form of a bar graph. In conclusion, we compared the outcome of each algorithm and found that logistic regression is one of the best algorithms for the review-analysis of the Google Play Store from an accuracy perspective. Furthermore, we were able to prove and demonstrate that logistic regression is better in terms of speed, rate of accuracy, recall and F1 perspective. This conclusion was achieved after preprocessing a number of data values from these data sets.