The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

The purpose of this review is to synthesise the accumulated knowledge on Global Innovation Index (GII) research. We utilised a corpus from the Web of Science Core Collection to systematically examine the antecedents, consequences, and relationships among the GII’s dimensions. Additionally, we employed the bibliometric techniques of bibliographic coupling and co-citation analysis to identify the leading areas of GII research and the foundational literature in this field. Our systematic review of GII empirical research allowed us to graphically represent the significant relationships among its dimensions. The findings from the bibliographic coupling revealed five recent lines of investigation in GII research: configurational methods; innovation efficiency and policy; competitiveness, entrepreneurship, and sustainable development; innovation rankings; and culture. Furthermore, the co-citation analysis highlighted four clusters of literature that have contributed to GII research. We aim to enhance the field of Innovation Studies by showcasing the current state of research on the GII, one of the most promising tools for measuring innovation activity, and to provide insights into potential future research avenues to further develop this area of study.

The growing awareness of the importance of national systems of innovation on countries’ development led to an increased availability of instruments designed to measure and compare the innovative capacity of countries. Such instruments provide policymakers with a panoply of relevant information, with which they can stimulate innovation within their territory, thereby increasing national competitiveness. Among the most used innovation indices, the Global Innovation Index (GII) stands out by explicitly distinguishing innovation inputs and outputs, hence, drawing from its input-output framework and extant literature on innovation, we intend to answer the question: Which innovation inputs are more strongly related to innovative outputs? Thus, deriving policy implications aimed at improving Portugal’s innovative readiness. To answer this question, and due to the cross-sectional nature of the GII, we have developed our own panel dataset version composed by 92 countries in the period 2013-2018, which we then analyse through a series of multiple regression techniques, emphasising the results of Eurozone countries and comparing Portugal to them. Results suggest a strong, positive influence of Business Sophistication on innovation outputs in Eurozone countries, derived mainly from the capacity of domestic firms to absorb knowledge. Possible policy implications are derived from this fact, such as, for instance, an encouragement to inward foreign direct investment. However, further research is needed to analyse the differentiated effects of such encouragement, as well as for other surprising results of our study.

This investigation analyzes the relationships between static marketing capabilities (SMC), dynamic marketing capabilities (DMC), and business-to-business (B2B) small and medium-sized enterprises’ (SME) international performance, and the interconnection between SMC and DMC. We also analyze the role of market orientation (MO) as an antecedent of marketing capabilities. A quantitative study was developed using a survey-based method. We collected 335 valid responses from internationalized Portuguese B2B SMEs. Structural equation modeling was used to test the proposed hypotheses. Results show a direct and positive relationship between SMC and international performance. DMC was positively linked with SMC, thus indirectly exerting its influence on international performance. Also, a positive relationship between MO and both marketing capabilities was observed, revealing its antecedent nature over marketing capabilities. This study contributes to marketing capabilities research, given that interrelationships between different types of marketing capabilities were never studied before. Furthermore, it draws managers’ attention to the importance of developing basic marketing-mix capabilities since they appear as the direct link to international performance.