Community tourism (CT) constitutes a management model for tourism practice within communities, which was consolidated within Ecuador through the Plurinational Federation of Community Tourism of Ecuador (FEPTCE), with the Corporation for the Development of Community Tourism of Chimborazo (CORDTUCH) as the central network in the province of Chimborazo. This network, with 14 years of experience, has been committed to tourism as a mechanism for the diversification of the productive matrix of the peasant and indigenous communities that comprise it, integrating 1772 direct beneficiaries articulated in 10 CT organizations. Thus, they have managed to support actions related to land management, the equitable distribution of benefits, the valuation of natural and cultural heritage, and the organizational strengthening of communities. This support has contributed to the consolidation of “Alli Kawsay,” that is, working to achieve a full life for these human groups, generating an integral sustainability of their spaces, and contributing to the fulfilment of the Sustainable Development Goals (SDGs) from this other Andean perspective. The methodology employed focused on participatory action research (PAR), which allows for listening and obtaining information directly from key actors, recognizing the existence of knowledge that has not been published that corresponds to peoples’ ancestral knowledge. The aim of this research is to provide an overview of the current reality of CT within CORDTUCH, as well as the strengthening achieved in the community enterprises that comprise it. Among the main results achieved, it is highlighted that CT has become, for these communities, a tool of insurgency against extractive activities and the advance of the agricultural frontier that threatens these spaces, showing that the territories can be exploited under other approaches and through innovative proposals.

Indigenous communities express their concern about the weakening and low appreciation of their millenary and ancestral manifestations and knowledge, due to society’s accelerated globalization. This fact has caused intergenerational transmission to be minimal, resulting in a gradual cultural erosion and loss of collective memory of human groups. The purpose of this study is to safeguard of the Intangible Cultural Heritage (ICH) of the Amazonian Kichwa nationality through identification and records of cultural manifestations. The analysis corresponds to a descriptive process of all the information collected, which was built from the development of multiple processes of cultural revitalization that correspond to in-depth interviews with community leaders and participatory workshops with all members of the community. During the process, an increase in the exchange of knowledge was observed, in addition to constant cultural insurgency in which the peoples maintain themselves in order to safeguard their cultures.

La pandemia del COVID-19 ha causado una crisis sin precedentes al sector turístico a nivel mundial, siendo los servicios de hospedaje uno de los más afectados a causa de las restricciones y el miedo a viajar de los turistas, ya que ahora exigen una mayor seguridad en los establecimientos y asocian la crisis sanitaria a la ambiental. Por ello surge la necesidad de establecer planes internos de gestión e innovación más sostenible en los hoteles, de manera que este artículo propone un plan de negocios con enfoque de sostenibilidad que se refuerza con la incorporación de indicadores que evalúan criterios de buenas prácticas y responsabilidad social empresarial para diseñar una nueva oferta de hospedaje que se pueda transferir a otros establecimientos de distintos destinos. Este estudio de caso se ha realizado en la cadena GH Hoteles en la ciudad de Riobamba-Ecuador durante el año 2019 y se presenta como una adaptación para la post pandemia. Metodológicamente se evaluaron 196 indicadores de Buenas Prácticas (BP) y 384 indicadores de Responsabilidad Social Empresarial (RSE) sobre criterios ambientales, socioculturales y de gestión, para después resolverlos y construir así una nueva oferta más sostenible para los hoteles que contribuya a un turismo más responsable desde el punto de vista ambiental, económico y sociocultural después de la pandemia. Palabras clave: Hotel Ecológico; Gestión sostenible; Sostenibilidad; Responsabilidad empresarial; Metodología; Pandemia Covid-19.