Since late 2019, an outbreak of the coronavirus disease 2019 (COVID-19) has rapidly spread all over the world, challenging the sustainability of global agri-food markets. Although its full impact on agricultural and food markets is not yet evident, we have some early evidence on the different impacts. The aim of this article is to summarize the early evidence by screening global newspaper articles and sites written on the topic until 10 April 2020. The most read English-based newspaper articles were downloaded and accessed together with a Google search on specific keywords in order to have a complete picture of the topic. Results suggest that agriculture-related pandemic effects can be grouped into supply, demand, labour, food security, food safety, trade and other effects. It is also evident that the first impacts are not one-sided: what helped some hurt others. This article can serve as a basis for future research on the topic by identifying and highlighting the key topics as well as summarizing the earliest evidence available.

Geographical Indications (GIs) can increase producer margins and contribute to local economic development, but the extent to which they do so depends on the nature of consumer demand. A Discrete Choice Experiment (DCE) considers the value that consumers place on a Protected Geographical Indication (PGI) in comparison with a leading manufacturer’s brand, as well as the importance of taste variations. Based on an application of DCE to sausages in Hungary, results indicate that a PGI can generate value to consumers exceeding that conveyed by the leading manufacturer’s brand. Consumers’ taste preferences, however, may not be consistent with the specification of GI products. Latent Class (LC) and Random parameter Latent Class (RLC) analyses identify two consumer segments, with the majority of consumers (71%-LC, 65%-RLC) classified as traditionalists, who most value the GI label, while a minority (29%-LC, 35%-RLC) is brand conscious, for whom the GI status is less salient. Both theoretical and business implications for GI marketing and club branding are drawn.

In our study, we examined whether product characteristics indicated by food labels matter in purchasing decisions for sausage made from traditional Hungarian mangalica pork; and how much consumers are willing to pay for them. On the other hand, we also tried to measure whether any changes in consumers’ preferences occurred in recent years. Two product characteristics (label of origin and different mangalica meat content) and two other factors (place of purchase and price) are examined in a discrete choice experiment based on stated preference data. According to our expectations, government-funded consumer campaigns in recent years have had an impact on consumers purchase of this traditional product, and they pay more attention to food labels, which can also be influenced by sociodemographic characteristics. Our results have been compared to a previous choice-model based research, investigating consumers’ attitude towards similar mangalica pork products. Three different types of models (multinomial logit, random parameter logit, and latent class) are employed, from which two types of models account for the heterogeneity in preferences. Based on the results, it can be concluded that the advertisements promoting traditional meat consumption had only a partial effect on consumer attitudes. Consumers clearly prefer the label of origin indicating meat from registered animals and purchasing on the farmers’ market, but according to the indication of the different mangalica meat content in the product, we have already reached conflicting results. Three consumer segments were identified: “price sensitive, loyal to label, label neutral” based on latent class model estimates.

Consumers have several options when confronted with less environmentally friendly packaging like water in single use plastic bottles - they can ignore environmental concerns and proceed with a purchase, refuse to buy any such product, seek out a less damaging version like water in biodegradable bottles, and/or engage in offsetting/compensatory behavior such as donating to a charity. Understanding how consumers value these options is an important academic and management challenge. To address this, a stated choice experiment is employed. It considers the preferences of a representative sample of UK consumers for bottled water with the attributes: packaging (PET versus biodegradable), charity donation (environment/social/none), origin (domestic/foreign), and price. Data were analyzed using random parameter logit modeling, incorporating a latent variable into the model, which captured environmentally conscious behavior. Based on the model estimations, domestic origin, biodegradable packaging, and charity donations (both for environmental and social causes) positively affect decision-makers' perceived utility. In keeping with moral consistency theory, as consumers' level of nature relatedness and green consumption values increase, biodegradable packaging becomes more preferable than non-biodegradable packaging, and the likelihood of refusing to purchase any bottled water option, rises, respectively. In contrast, high levels of materialist values are associated with lower environmental consciousness. The paper provides evidence to managers regarding consumers' valuation of more environmentally friendly packaging, and strategies to increase uptake.

With the increase in health awareness more and more attention is paid to how manufacturers can respond to ever-changing consumer needs. This is especially true for the market of popular consumer goods such as chocolate. In order to understand Hungarian consumers' preferences in chocolate bars, we used the stated choice experiment method in our research. The attributes of our experiment included brand (manufacturer and private label), type (milk, dark, and white), a health claim (sugar free), as well as price, and our model estimations were done using the multinomial logit specification. In order to increase the explained rate of utility perceived by respondents, we also estimated a hybrid model containing a latent variable (representing consumers' brand loyalty). Our results reveal that the respondents showed a clear preference for manufacturer brands compared to private label brands. Regarding the type of chocolate, we found that milk chocolate received the most positive evaluation, which was followed by dark and white chocolate, respectively; we also demonstrated that sugar free products have a negative rating. In line with our preliminary expectations, a rise in the price of the product has a negative impact on utility as perceived by consumers. Brand loyalty is most characteristic of young and highly educated respondents, and a rise in brand loyalty lead to an increase in the preference towards manufacturer brand products compared to private label brand products.