Ruben Nicolas-Sans has a distinguished academic and research background. He holds the title of Associate Professor (ANECA 2023) and possesses an accredited six-year research period (CNEAI-ANECA 2021). His academic foundation includes a Ph.D. in Artificial Intelligence (2014) and recognition as a Senior Fellow of the Higher Education Academy (2018). His international research experience includes a visiting scholar position at Carnegie Mellon University's Human Sensing Lab (2009) and a postdoctoral research visit at Universidad del Atlántico Medio (2022). He has actively participated in research projects funded by the Spanish National Plan for Scientific and Technological Research and Innovation and contributed to Catalan Government-accredited Research Groups. Notably, he served as Principal Investigator for four years, leading the Digital Transformation in Marketing Research Group. Currently, he is the Principal Investigator of the Research Group in Generative AI in Education, driving forward-thinking initiatives in this critical domain.