Purpose: The purpose of this paper is to analyze the presence and impact of the platforms specialized in the storage and diffusion of podcasts, Anchor and iVoox, on the major social networks, Facebook, Instagram and Twitter. Design / Methodology / Approach: This study is based on a quantitative methodology supported by the Fanpage Karma tool, which allows a correct monitoring and compilation of the different aspects that shape a profile on social networks and which, additionally, is applicable to the indicated platforms. The study period was from January 1, 2020 to November 15, 2020. Results: The results obtained confirm the relevance of social networks for the diffusion of podcast content, while we discovered that the social network most used by both companies is Twitter, a fact that highlights this research, since Instagram has been one of the fastest growing social networks in recent years. Limitatios / Implications: Given that the companies defined in the object of study have specific replicas in several countries, it would be interesting to make a comparative study between the impact and presence in Spain and in other countries. Originality / Contribution: Nearly 10 million users in Spain listen to podcasts, a figure that reveals the importance of this format to the Spanish audience. If we consider the nature of this type of content, i.e., consumed over the Internet, its diffusion through social networks is essential to obtain greater penetration, since in Spain, there are 26 million people who use social networks according to the latest Iab.Spain report. Consequently, studying the relationship and impact of the main podcast platforms on social networks is a topic of interest for the scientific community, while at the same time presenting an x-ray of the current panorama on this issue.

The aim of this study is to analyse how PDO certification (Protected Designation of Origin) is being used to develop oenological tourism in rural areas in the Autonomous Community of Catalonia (Spain). We will also consider how marketing technologies can be applied to increment the value of the wine landscape, society and economy in rural and inland areas. A search for bibliographic information and field work was carried out in 4 specific regions. The expected results are: the confirmation of the increase in the creation of oenological routes in PDO regions; the diversification of places and monuments linked to the sector of the wine that originate new tourist products; the increase of the purchasing power of the inhabitants of the rural area to have income from other economic sectors; and, the value of the PDO brand to promote a product, a territory, a culture in an agrarian society.

On 14 March 2020, Spain came to a standstill and the movement of people was restricted with the publication of Royal Decree (RD) 463/2020 and the education sector had to reinvent itself with new rules and procedures. The purpose of this paper is to analyse the impact of the different government regulations and their effect on university teaching planning. Since the approval of RD 555/2020, educational competences were returned to the autonomous communities and each of them implemented different public policies. We will analyse the specific impact on teaching planning and models applied in Catalonia and their development, which vary according to the evolution of the number of COVID-19 infections and which has been marking the political, economic and social agenda since the beginning of the pandemic. The university has moved from teaching in a face-to-face environment to a virtual or semi-virtual or blended learning environment. This change implies a paradigmatic transformation in communication, education, organisation, evaluation and planning, among others. At ESIC Business & Marketing School (ESIC) these pedagogical paradigm shifts have contributed to transform the learning processes in a context of pedagogical innovation.