Asia accounts for over 70% of total global aquatic food consumption, but aquatic food consumption behaviours and attitudes among Asian consumers are poorly documented and understood. This paper synthesises literature on factors influencing aquatic food consumption behaviour in Asia and the potential to support transitions toward more sustainable food consumption patterns. We identified 113 studies for inclusion in a scoping review, and identified five clusters of publications: (1) product attributes, availability, and accessibility (24% of publications); (2) willingness to pay for aquatic foods (25%); (3) psychosocial factors (e.g., attitudes and subjective norms) (17%); (4) sociodemographic and lifestyle factors (21%); and (5) miscellaneous factors, including food safety and social status (13%). This study indicates that multiple interacting factors influence aquatic food consumption behaviours among Asian consumers, among which price is central. Knowledge of, and attitudes toward, the perceived quality and safety of aquatic foods were identified as important but were mediated by household characteristics. Sustainable production practices, country of origin, and ecolabels were found to be less influential on consumption behaviour. We found that improving consumers’ knowledge and attitudes about the quality and safety of aquatic foods might positively influence aquatic food consumption behaviour. Future multidisciplinary research is required to better understand interactions among the multiple factors that influence Asian consumers’ aquatic food consumption behaviour.

Translated restaurant menus facilitate tourism and consumerism, but menu translation remains a peripheral area of professional translation and translation studies. This has economic consequences, because translations that exclude a dish's ingredients, cooking methods, or cultural associations may deter consumers. This article analyses translated menus featuring Chinese dishes in order to establish the extent to which intersemiotic, image-based approaches are used to complement written translations; the level of consistency with which ingredients and cooking methods are translated; and the frequency of culturally specific dish names that are challenging to translate. A corpus-based methodology is used to compare 3,000 Chinese dish names and their translations from China, Taiwan and abroad. The data reveals very limited intersemiotic translation in existing menus, inconsistent translations of ingredients and cooking methods, and a high percentage of dishes with culturally specific names. However, these are often omitted in translation, or lack supplementary information concerning their ingredients. It is proposed that a multimodal translation approach incorporating Jakobson's tripartite theory can enhance menu translation. Menus featuring Pinyin as an intralingual translation can engage learners of Chinese who use this method; interlingual explicitation clarifies a dish's ingredients, cooking methods and cultural specificity; and intersemiotic, image-based translation conveys culinary artistry clearly.

Seafood supply chains are complex, not least in the diverse origins of capture fisheries and through aquaculture production being increasingly shared across nations. The business-to-business (B2B) seafood trade is supported by seafood shows that facilitate networking and act as fora for signaling of perceptions and values. In the Global North, sustainability related certifications and messaging have emerged as an important driver to channel the demands of consumers, institutions, and lead firms. This study investigates which logos, certifications, and claims were presented at the exhibitor booths within five seafood trade shows in China, Europe, and USA. The results indicate a difference in the way seafood is advertised. Messaging at the Chinese shows had less of an emphasis on sustainability compared to that in Europe and the USA, but placed a greater emphasis on food safety and quality than on environmental concerns. These findings suggest cultural differences in the way seafood production and consumption is communicated through B2B messaging. Traders often act as choice editors for final consumers. Therefore, it is essential to convey production processes and sustainability issues between traders and the market. An understanding of culture, messaging strategies, and interpretation could support better communication of product characteristics such as sustainability between producers, traders, and consumers.

This article uses risk communication theory and cognitive load theory to analyse the stress experienced by interpreters involved in crisis communication within Covid-19 medical scenarios. It considers the nature of stress both from psychological (mental) and physiological perspectives, exploring the relationship between the level of cognitive load, interpreters’ stress, and the quality of interpreting in crisis communication. This research identifies the strategies used by interpreters when operating in pandemic working environments and compares their cognitive load and physiological stress changes within and outside contexts of crisis communication. We hypothesize that interpreters experience greater psychological stress and an increased cognitive load which adversely affect their interpreting in crises compared to normal situations. To test this hypothesis, an experiment combined eye-tracking technology with Heart Rate and Galvanic Skin Response technology. 25 novice interpreters interpreted simulated medical scenarios for a Covid-19 patient and a diabetes patient respectively. This is one of the first studies to apply the multimodal approach of eye-tracking, HR, and GSR technology to record the physiological stress and mental status of interpreters. We advocate more systematic interdisciplinary research concerning interpreters’ stress in crisis communication, and outline recommendations for future crisis interpreting training and for individual professionals involved in crisis management.

As Vietnam navigates challenges to its animal, human, and environmental health (One Health) during rapid economic transitions, understanding local perceptions of sustainable food systems, particularly aquatic foods, is vital. This study employs a transdisciplinary, autoethnographic approach to exploring the cultural significance of aquatic food perceptions within Vietnamese communities. Data were primarily sourced through an autoethnographic triangulation method, involving detailed field diaries, vignettes, and interactive workshop data collected from local stakeholders. Our distinctive approach, involving researchers from environmental science, computer science, linguistics, political ecology, aquaculture, nutrition, human physiology, marketing, and accounting and accountability, as both participants and observers, illuminates the lived experiences that shape food perceptions within Vietnam’s specific food agro-ecosystems. By embedding aquatic food perceptions within the One Health framework, we identify key intersections between human, animal, and environmental health. Through cross-disciplinary narrative analysis, our study uncovers the social, political, economic, cultural, and linguistic dimensions surrounding aquatic food perceptions at local, regional, and national levels in Vietnam. Our study highlights the unique contribution of qualitative methods to addressing questions that hard data cannot answer in understanding perceptions of aquatic foods. The study emphasizes the need for an integrated, culturally informed, and transdisciplinary approach to addressing the complex factors influencing One Health outcomes in Vietnam. This research contributes to the broader discourse on sustainable food practices and One Health initiatives, proposing culturally informed interventions aimed at enhancing ecological resilience and public health.