Dr. Sandy Francis Peris is an Assistant Professor in the Department of Business Studies at the State University of Bangladesh (SUB) and a Research Fellow at INTI International University, Malaysia. He also continues as an adviser to the SUB Marketing Team. Additionally, He holds a PhD in Marketing from Universiti Selangor, Malaysia, with a research focus on green marketing, sustainability, and SME performance. His scholarly interests span green market orientation, entrepreneurial intentions, social entrepreneurship, sustainable development, and AI and technology adoption. He has published in international peer-reviewed journals, including Discover Sustainability, Cogent Business & Management, and Sustainability (MDPI), and has served as a peer reviewer for several indexed journals. With over a decade of professional experience in marketing and communications, Dr. Peris bridges academic research and industry practice to advance sustainable business knowledge.