Dr. Sumran Ali holds a Bachelor of Business and Information Technology (BBIT) from the University of Punjab (2013), an MPhil in Public Administration, and a PhD from the University of Science and Technology of China (USTC), completed in 2017 and 2024, respectively. Currently, he is a Postdoctoral Fellow at the School of Management, USTC, a visiting Postdoctoral Fellow at the University of Auckland, New Zealand, and a Research Fellow at the IOMID Organisation. He also serves as an Editorial Board Member for Cogent Psychology and a Guest Editor for the Sustainability journal. Previously, he worked as a Research Associate at the University of Vechta’s Vechta Institute of Sustainability Transformation in Rural Areas (VISTRA) in Germany, focusing on ecological conservation, green transition, sustainability, and food science, and was an Editorial Board Member for Quality Assurance and Safety of Crops & Foods. Recognized for his academic excellence, he received the Excellence Academic Award in 2023 from USTC. His research interests include innovation strategy, green innovation, social innovation, social entrepreneurship, GM food and crops, food quality and preference, sustainable food systems, and tourism. His work has been published in prestigious journals such as Public Management Review, IEEE Transactions on Engineering Management, Financial Innovation, European Journal of Innovation Management, Social Enterprise Journal, Behaviour & Information Technology, Asian Business & Manag