Dr. Vinícius Rodrigues is a Psychologist and Postdoctoral Researcher at the Graduate Program in Psychology (UFSJ), with specializations in Organizational and Work Psychology, People Management (USP), and Distance Education in Professional and Technological Education (UFV). His research focuses on cognition, behavior, and decision-making processes across health, consumer, and organizational contexts. He has extensive experience in qualitative and mixed-methods research, psychometrics, and the study of how cognitive, emotional, and contextual variables influence judgments and choices. His work has received national recognition, including honorable mentions from SBAAL and awards such as the Inova Verde Campo SayCheese Zone prize for the patented software True Feelings, as well as the INPI Patent Inventor Award. Dr. Vinícius Rodrigues has been a CAPES-PRINT visiting researcher at the SensoryLab, Università degli Studi di Firenze, and collaborates with industry, policymakers, and health professionals to design interventions that improve health behaviors. He is currently involved in projects in applied behavioral economics, specifically the Food Acquisition Program (PAA/IPEA), and in cognitive psychology at the University of Birmingham.