This study aims to investigate the influence of clay mineral content on the rheological properties and long-term deformation stability of clays, and to establish a unified model capable of quantitatively describing the nonlinear rheological behavior of clays with different mineral compositions. Direct shear rheological tests were conducted on specimens prepared with different mixing ratios of bentonite, kaolin, and quartz. Combined with micro-mechanism analysis, the controlling factors of clay rheological behavior were explored. The experimental results show that the creep stress threshold, elastic viscosity, and average plastic viscosity decrease significantly with increasing clay mineral content. The rheological deformation exhibits distinct nonlinear characteristics, and clay mineral content plays a controlling role in the rheological behavior. Based on experimental and mechanistic analysis, a unified rheological model was established, which reflects the material origin of rheology and captures nonlinear rheological characteristics. This model can predict the entire time-history mechanical behavior of clays with different mineral compositions across the three stages of instantaneous deformation, decay rheology, and steady-state rheology under different shear stress levels using a single set of parameters. Validation was performed through direct shear rheological tests under 50 working conditions for five types of clay specimens, demonstrating good consistency between the model calculations and experimental results. The unified rheological model reveals the material origin and physical essence of clay rheology, demonstrates high universality, and advances the understanding of the influence of mineral composition on rheology from the current phenomenological qualitative description to quantitative calculation for the first time, significantly enhancing its engineering application value. This provides a more reliable tool for predicting long-term deformation and assessing the stability of clay foundations.