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Although the European business environment induces important premises and assures conditions in determining economic growth and social well-being, the determinant and existent connections between the evolution of small and medium-sized enterprises (SMEs), business demography characteristics and the European socio-economic model have been scarcely studied in recent years. The dimensions of the European socio-economic model design a very specific framework in developing business demography and assuring a favorable environment for future SME development. The main aim of the manuscript is to investigate the evolution of the European SMEs sector and the perspective of business demography evolution to converge with exigencies of the European socio-economic model. In order to argue the research objective, eight specific and representative business demography variables were employed, from 12 European Union member states (EU-MS), during 2009–2017. Further, the SMEs’ performances, determined by changing the economic functional paradigm, were assessed. For proving this, an econometric model was designed considering labor productivity as an endogenous variable. Our preliminary analysis shows considerable differences in business demography indicators and SMEs development among all five socio-economic sub-models of the main European socio-economic model, proving a tight connection between European socio-economic models and SMEs’ performance and arguing the necessity of a paradigm convergence. Within some sub-models, there is clear evidence of clustering and convergence in terms of business demography and SMEs future development.
Jean Andrei; Luminita Chivu; Ileana Gheorghe; Aleksandar Grubor; Teodor Sedlarski; Violeta Sima; Jonel Subić; Mile Vasic. Small and Medium-Sized Enterprises, Business Demography and European Socio-Economic Model: Does the Paradigm Really Converge? Journal of Risk and Financial Management 2021, 14, 64 .
AMA StyleJean Andrei, Luminita Chivu, Ileana Gheorghe, Aleksandar Grubor, Teodor Sedlarski, Violeta Sima, Jonel Subić, Mile Vasic. Small and Medium-Sized Enterprises, Business Demography and European Socio-Economic Model: Does the Paradigm Really Converge? Journal of Risk and Financial Management. 2021; 14 (2):64.
Chicago/Turabian StyleJean Andrei; Luminita Chivu; Ileana Gheorghe; Aleksandar Grubor; Teodor Sedlarski; Violeta Sima; Jonel Subić; Mile Vasic. 2021. "Small and Medium-Sized Enterprises, Business Demography and European Socio-Economic Model: Does the Paradigm Really Converge?" Journal of Risk and Financial Management 14, no. 2: 64.
One of the basic measures of the World Health Organization (WHO) in the fight against the COVID-19 pandemic is a lockdown policy with reduced contacts and physical distance. This presents a challenge, especially for fast-moving-consumer-goods (FMCG) supply chains, which are characterized by a large number of physical contacts between employees in production, physical distribution, wholesale, and retail. One of the ways to comply with the prescribed measures with the smooth functioning of the supply chain is the complete digitalization and automation of all business activities and operations based on the application of the Internet of Things (IoT). In this regard, this paper aims to analyze the setbacks to the digitalization of business processes and the sustainability of the FMCG supply chain based on the implementation of IoT. The research has been conducted among the participants in the standardization chain in the sectors of production, physical distribution, wholesale, and retail of FMCG in the Western Balkans region during the COVID-19 pandemic. The results showed significant differences between business sectors in terms of the intensity of setbacks to successful IoT implementation. Based on the obtained results, a set of measures and incentives was proposed that the competent institutions and the management of the FMCG supply chain should apply to encourage the digitalization process. Suggestions for future research are given in the paper.
Jelena Končar; Aleksandar Grubor; Radenko Marić; Sonja Vučenović; Goran Vukmirović. Setbacks to IoT Implementation in the Function of FMCG Supply Chain Sustainability during COVID-19 Pandemic. Sustainability 2020, 12, 7391 .
AMA StyleJelena Končar, Aleksandar Grubor, Radenko Marić, Sonja Vučenović, Goran Vukmirović. Setbacks to IoT Implementation in the Function of FMCG Supply Chain Sustainability during COVID-19 Pandemic. Sustainability. 2020; 12 (18):7391.
Chicago/Turabian StyleJelena Končar; Aleksandar Grubor; Radenko Marić; Sonja Vučenović; Goran Vukmirović. 2020. "Setbacks to IoT Implementation in the Function of FMCG Supply Chain Sustainability during COVID-19 Pandemic." Sustainability 12, no. 18: 7391.
The role of physical activity for social sustainability, as well as potential for social marketing to contribute to increasing the level of physical activity, are already documented in previous literature. Those considerations may gain additional importance in the context of student population, often confronted with the decrease of the level of physical activity, and in a country with scarce similar researches. The purpose of this study is to identify socio-demographic determinants of Serbian students’ physical activity. Physical activity was examined as an ordinal dependent variable (inactive, low-frequency activity, and recommended frequency activity) and an ordered logit model was implemented for examining its relations with students’ gender, age, household size, emotional status, accommodation, year of study, and living standard. The results show that 15.7% of students are inactive, 22.9% have low-frequency activity, while 61.3% met the recommended level of physical activity. The average probability of physical activity is larger for male students in comparison to female students. Students with better living standards are also more physically active. Finally, the average probability of physical activity decreases starting from students who live with their families, followed by those who live in a private accommodation, to students who live in a dormitory. Considering the obtained results, recommendations from a social marketing perspective are provided.
Ines Djokic; Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective. Sustainability 2020, 12, 3303 .
AMA StyleInes Djokic, Aleksandar Grubor, Nikola Milicevic, Nenad Djokic. Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective. Sustainability. 2020; 12 (8):3303.
Chicago/Turabian StyleInes Djokic; Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. 2020. "Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective." Sustainability 12, no. 8: 3303.
Cilj istraživanja bio je utvrđivanje relacija između KDO prakse koja se odnosi na zaposlene i poslovnih performansi i performansi koje se odnose na zaštitu životne sredine. Autori su sproveli terensko istraživanje na teritoriji Autonomne pokrajine Vojvodine, Republika Srbija, u periodu od oktobra 2019. godine do marta 2020. godine, kako bi prikupili podatke poslovnih organizacija o njihovim KDO aktivnostima i organizacionim rezultatima. Istraživanje je sprovedeno u sklopu jednogodišnjeg projekta koji je finansiran od strane Pokrajinskog sekretarijata za visoko obrazovanje i naučnoistraživačku delatnost Autonomne pokrajine Vojvodine u 2019. godini. Kako bi se istražile navedene relacije, autori su primenili PLS analizu u statističkom softveru Smart PLS verzija 3. korporativna društvena odgovornost; zaposleni; finansijske performanse; ekološke performanse
Aleksandar Grubor; Nemanja Berber; Marko Aleksić; Radmila Bjekić. The influence of corporate social responsibility on organizational performance: A research in AP Vojvodina. Anali Ekonomskog fakulteta u Subotici 2020, 3 -13.
AMA StyleAleksandar Grubor, Nemanja Berber, Marko Aleksić, Radmila Bjekić. The influence of corporate social responsibility on organizational performance: A research in AP Vojvodina. Anali Ekonomskog fakulteta u Subotici. 2020; (43):3-13.
Chicago/Turabian StyleAleksandar Grubor; Nemanja Berber; Marko Aleksić; Radmila Bjekić. 2020. "The influence of corporate social responsibility on organizational performance: A research in AP Vojvodina." Anali Ekonomskog fakulteta u Subotici , no. 43: 3-13.
The significance of green rural tourism for sustainable development is widely recognized. In addition, a number of researches attempt to explain the green choice among tourists. Hereby, different theoretical approaches are used. The dynamic approach to the Theory of Planned Behavior (TPB) is implemented in this study. The approach considers that the influence of different elements of TPB (attitudes, subjective norms, perceived behavioral control) on intention to visit green rural hotels is tested in the context of different phases in behavior change of the respondents (pre-decision, pre-action, action). According to the authors’ knowledge, this is the first implementation of the dynamic approach to the TPB in understanding green rural choice. During data analysis, multigroup structural equation modelling (SEM) was used. The results indicate that the existence and the strength of the influences of the elements of TPB are different in different phases of behavior change. Managerial implications for the studied market (Serbia) are also provided within the paper.
Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels. Sustainability 2019, 11, 6691 .
AMA StyleAleksandar Grubor, Nikola Milicevic, Nenad Djokic. Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels. Sustainability. 2019; 11 (23):6691.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Nenad Djokic. 2019. "Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels." Sustainability 11, no. 23: 6691.
U okviru turizma, kao jedne od najvećih i najbrže rastućih svetskih industrija, izdvajaju se posebni, selektivni oblici turizma poput ruralnog turizma. Ruralni turizam omogućava potrošačima povratak prirodnom ambijentu i rasterećenje od pritiska i stresa koji nastaje u urbanim sredinama. Kao ekološko putovanje u relativno očuvana područja, ruralni turizam predstavlja značajan element održivog turističkog, ekonomskog i socijalnog razvoja ruralnih oblasti. Pri tom, celokupno upravljanje, realizacija i implementacija marketing strategije razvoja ruralnog turizma treba da se bazira na kompromisu interesa različitih i mnogobrojnih stejkholdera. Predmet rada predstavlja Dunavski region i ruralni turizam tog regiona a cilj se ogleda u isticanju značaja daljeg razvoja ovog posebnog, selektivnog oblika turizma primenom marketing koncepta. Za potrebe pisanja rada sprovedeno je istraživanje za stolom, korišćeni su sekundarni podaci i metode indukcije, dedukcije, sinteze i analize. turizam; ruralni turizam; marketing; Dunavski region
Aleksandar Grubor; Ksenija Leković; Slavica Tomić. Rural tourism marketing of the Danube region. Ekonomika 2019, 65, 1 -9.
AMA StyleAleksandar Grubor, Ksenija Leković, Slavica Tomić. Rural tourism marketing of the Danube region. Ekonomika. 2019; 65 (4):1-9.
Chicago/Turabian StyleAleksandar Grubor; Ksenija Leković; Slavica Tomić. 2019. "Rural tourism marketing of the Danube region." Ekonomika 65, no. 4: 1-9.
One of the themes that has been topical in the marketing field for many years, refers to the modeling of perceived service quality. Different authors have provided different definitions and explanations for the quality of service, most often by identifying multiple levels and dimensions that determine it. In addition to defining the basic dimensions of service quality, the question that arises is related to the nature of the relationship in the model itself. In this regard, the paper presents reflective and formative models, as well as their specificities. Moreover, four basic types of hierarchical latent models, which are based on reflective and formative relations, have been analyzed. Based on the review of the relevant scientific literature, the paper presents a proposal for modeling the perceived service quality, as well as the criteria for testing this model.
Aleksandar Grubor; Nikola M. Milićević. The implementation of hierarchical latent models in the measurement of perceived service quality. Marketing 2019, 50, 179 -185.
AMA StyleAleksandar Grubor, Nikola M. Milićević. The implementation of hierarchical latent models in the measurement of perceived service quality. Marketing. 2019; 50 (3):179-185.
Chicago/Turabian StyleAleksandar Grubor; Nikola M. Milićević. 2019. "The implementation of hierarchical latent models in the measurement of perceived service quality." Marketing 50, no. 3: 179-185.
Poslovanje kompanija u uslovima digitalne ekonomije jedna je od jasno identifikovanih karakteristika savremene poslovne prakse. U tom smislu, nastaje i očekivanje da bi navedeno stanje trebalo da utiče i na strukturiranje odgovarajućih kurikuluma obrazovnih institucija i kada je marketing u pitanju. Predmet ovoga rada jeste upravo zastupljenost digitalnog marketinga u kurikulumima odgovarajućih visokoškolskih ustanova u Republici Srbiji. Pored toga, u radu će biti prezentovana relevantna svetska iskustva. Posebna pažnja biće posvećena sagledavanju alternativnih načina edukacije iz oblasti digitalnog marketinga iz aspekta domaćih uslova. Na posletku, biće prezentovana potencijalna relevantnost inkorporacije takvih sadržaja u kurikulume visokoškolskih ustanova za studente, kompanije i društvo.
Aleksandar Grubor; Nenad Đokić; Nikola Milićević. PRILAGOĐAVANJE OBRAZOVANJA IZ OBLASTI MARKETINGA U REPUBLICI SRBIJI USLOVIMA DIGITALNE EKONOMIJE. ZBORNIK RADOVA EKONOMSKOG FAKULTETA BRČKO 2018, 1, 1 .
AMA StyleAleksandar Grubor, Nenad Đokić, Nikola Milićević. PRILAGOĐAVANJE OBRAZOVANJA IZ OBLASTI MARKETINGA U REPUBLICI SRBIJI USLOVIMA DIGITALNE EKONOMIJE. ZBORNIK RADOVA EKONOMSKOG FAKULTETA BRČKO. 2018; 1 (11):1.
Chicago/Turabian StyleAleksandar Grubor; Nenad Đokić; Nikola Milićević. 2018. "PRILAGOĐAVANJE OBRAZOVANJA IZ OBLASTI MARKETINGA U REPUBLICI SRBIJI USLOVIMA DIGITALNE EKONOMIJE." ZBORNIK RADOVA EKONOMSKOG FAKULTETA BRČKO 1, no. 11: 1.
The bioeconomy has been introduced as a potential answer to some of the issues that modern mankind is confronted with: Climate change, industrial restructuring, food security, health, and energy security. In its goal to establish sustainable green growth, the bioeconomy relies heavily on the agriculture and food sector, whereas a special place belongs to organic food. Increasing organic food consumption depends on understanding organic food consumers. Research of their profile, both worldwide and in Serbia, has failed to find their common characteristics. In this paper, results of research with the first application of a logit model in defining domestic organic food consumers are presented. The results showed they were urban, highly educated, and with higher income. The greatest obstacle for increasing their future consumption of organic food was its insufficient availability. The paper provides managerial implications as well.
Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. Serbian Organic Food Consumer Research and Bioeconomy Development. Sustainability 2018, 10, 4820 .
AMA StyleAleksandar Grubor, Nikola Milicevic, Nenad Djokic. Serbian Organic Food Consumer Research and Bioeconomy Development. Sustainability. 2018; 10 (12):4820.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Nenad Djokic. 2018. "Serbian Organic Food Consumer Research and Bioeconomy Development." Sustainability 10, no. 12: 4820.
Nenad Djokic; Aleksandar Grubor; Nikola Milicevic; Viktorija Petrov. New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia. www.amfiteatrueconomic.ro 2018, 20, 1 .
AMA StyleNenad Djokic, Aleksandar Grubor, Nikola Milicevic, Viktorija Petrov. New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia. www.amfiteatrueconomic.ro. 2018; 20 (49):1.
Chicago/Turabian StyleNenad Djokic; Aleksandar Grubor; Nikola Milicevic; Viktorija Petrov. 2018. "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia." www.amfiteatrueconomic.ro 20, no. 49: 1.
The use of e-mails for promotion has been in place for decades. A large number of e-mails received by consumers and potential consumers are not requested by them and in most cases do not provide adequate value for them. In that sense, the permission marketing approach brings in multiple novelties. The sender of the promotional message strives at all stages of the relationship with potential and current consumers to obtain permission to communicate with them and to communicate the appropriate value. Within these phases - attract, convert, close and delight - e-mail marketing takes a significant place. The use of this approach is possible and desirable when higher education institutions are concerned as well. In this paper, several goals are set. First of all, it points to the specific features of permission marketing, the phases of its implementation, and various instruments that are adequate for applications in different phases. Thereafter, general recommendations for the promotion of higher education institutions in accordance with that approach, with special emphasis on email marketing, are provided. Finally, an example of promotion with using the e-mail and referring to the selected study program of the domestic higher education institution, precisely in accordance with the permission marketing approach, was presented. permission marketing; e-mail marketing; promotion; higher education institutions; study program
Aleksandar Grubor; Nenad Đokić; Nikola Milićević. The use of e-mail marketing in accordance with permission marketing approach in promotion of a study program. Strategic Management 2018, 23, 26 -31.
AMA StyleAleksandar Grubor, Nenad Đokić, Nikola Milićević. The use of e-mail marketing in accordance with permission marketing approach in promotion of a study program. Strategic Management. 2018; 23 (4):26-31.
Chicago/Turabian StyleAleksandar Grubor; Nenad Đokić; Nikola Milićević. 2018. "The use of e-mail marketing in accordance with permission marketing approach in promotion of a study program." Strategic Management 23, no. 4: 26-31.
U uslovima sve izraženije konkurencije, maloprodavci nastoje da unaprede kvalitet svojih usluga kako bi zadovoljili rastuće potrebe kupaca. U skladu s tim, akcenat je potrebno staviti i na dostupnost proizvoda, koja predstavlja jedan od indikatora nivoa maloprodajne usluge. Pri tome, dostupnost proizvoda se najčešće dovodi u vezu s pouzdanošću usluge maloprodavca. S povećanjem nivoa dostupnosti proizvoda, kupcima se olakšava proces kupovine, što se pozitivno može odraziti na nivo njihove satisfakcije. Iz navedenih razloga, u radu je istražena dostupnost proizvoda u funkciji kvaliteta maloprodajne usluge. Primenjen je RSQS model, pri čemu je analizirano pet osnovnih dimenzija (fizički aspekt, pouzdanost, interakcije, rešavanje problema i politike). Rezultati su pokazali da su sve dimenzije značajne za kvalitet maloprodajne usluge, uključujući i pouzdanost, koja se delom reflektuje i kroz dostupnost proizvoda. dostupnost proizvoda; maloprodaja; kvalitet usluge; pouzdanost
Aleksandar Grubor; Nikola Milićević; Nenad Đokić. Product availability in the context of retail service quality. Anali Ekonomskog fakulteta u Subotici 2018, 75 -88.
AMA StyleAleksandar Grubor, Nikola Milićević, Nenad Đokić. Product availability in the context of retail service quality. Anali Ekonomskog fakulteta u Subotici. 2018; (39):75-88.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milićević; Nenad Đokić. 2018. "Product availability in the context of retail service quality." Anali Ekonomskog fakulteta u Subotici , no. 39: 75-88.
Dosadašnja istraživanja potrošača organske hrane kako u svetu, tako i u domaćim uslovima, nisu uspela da utvrde jedinstvene karakteristike profila tih potrošača. Od različitih razloga koji mogu dovesti do navedene situacije, jedan jeste nedovoljno poznavanje i/ili korišćenje svih metodoloških potencijala statističkog instrumentarijuma. Ovaj rad se bavi upravo navedenim dvema temama - prikazom neusaglašenosti opisa profila potrošača organske hrane u novijim domaćim istraživanjima i ukazivanjem na potrebu uključivanja interakcije varijabli deskriptora segmenata uz pozivanje na inostranu istraživačku praksu. Značaj rada je u potencijalnom otklanjanju dela neusaglašenosti budućih istraživanja, što može imati značajne implikacije za sve faze u procesu marketing menadžmenta ponuđača organske hrane. organska hrana; profil potrošača; Republika Srbija; metodološke mogućnosti; kriterijumi segmentacije; deskriptori segmenata; interakcija varijabli
Aleksandar Grubor; Nenad Đokić; Nikola Milićević. Serbian organic food consumer profile: Contradictions of previous researches and methodological possibilities. Skola biznisa 2018, 123 -130.
AMA StyleAleksandar Grubor, Nenad Đokić, Nikola Milićević. Serbian organic food consumer profile: Contradictions of previous researches and methodological possibilities. Skola biznisa. 2018; (1):123-130.
Chicago/Turabian StyleAleksandar Grubor; Nenad Đokić; Nikola Milićević. 2018. "Serbian organic food consumer profile: Contradictions of previous researches and methodological possibilities." Skola biznisa , no. 1: 123-130.
The purpose of this paper is to investigate the effect of employee density on shelf based out-of-stocks, i.e. situations when products are physically present at stores, but not on the marked points of sale. In addition, for the first time, these relations were analyzed among different retail formats. By using POS estimation method, shelf based out-of-stock rates were measured for 80 different FMCG products in 97 retail stores. For analyzing the impact of employee density on the average shelf based OOS rate in modern and traditional retail formats, curvilinear hierarchical regression and moderation analyses were used. The results showed that the relation between employee density and shelf based out-of-sock varied among different formats. While it was not significant in convenience stores, in modern formats it was quadratic (stores with too many or too few employees per square meter were related to higher levels of shelf based OOS). The obtained results suggest that store managers should be aware of the effects of employee organization on product availability. The attention was also dedicated to potential problems and managerial implications concerning the employees’ number in retail stores, regarding traditional and modern trading formats. DOI: http://dx.doi.org/10.5755/j01.ee.28.4.16194
Aleksandar Grubor; Nikola Milicevic; Nenad Djokic; Nemanja Berber. Shelf based out-of-stocks in the context of employee density. Engineering Economics 2017, 28, 1 .
AMA StyleAleksandar Grubor, Nikola Milicevic, Nenad Djokic, Nemanja Berber. Shelf based out-of-stocks in the context of employee density. Engineering Economics. 2017; 28 (4):1.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Nenad Djokic; Nemanja Berber. 2017. "Shelf based out-of-stocks in the context of employee density." Engineering Economics 28, no. 4: 1.
U okviru poslovanja preduzeća u međunarodnim okvirima, moguće je identifikovati više koncepcijskih pristupa međunarodnog marketinga, od kojih je globalni marketing koncept njegova najviša razvojna faza. Za razliku od preostalih tipova marketing orijentacija – izvozne i inostrane, u globalnoj marketing orijentaciji akcenat nije sveden na prodaju proizvoda i usluga preduzeća, odnosno ostvarivanje profitabilnosti putem zadovolјavanja potrošača, već se pored potrošača i profitabilnog zadovolјavanja njihovih potreba, u obzir uzimaju i ostali faktori okruženja kompanije. Na nivou međunarodnog marketing programa potrebno je razmatrati sve instrumente marketing miksa: proizvod, cenu, distribuciju, kao i marketing komunikacije. U vezi sa marketing komunikacijama, moguće je takođe identifikovati postojanje više instrumenata: ekonomske propagande, ekonomskog publiciteta, lične prodaje, direktnog marketinga, kao i unapređenja prodaje. Pri tome, unapređenje prodaje može biti orijentisano ka potrošačima – kako bi se, između ostalog, povećala svesnost o postojanju proizvoda, motivisali oni koji proizvod ne kupuju na njegovu kupovinu ili povećala tražnja, ali i ka marketing posrednicima – kako bi se prvenstveno povećala dostupnost proizvoda u kanalima distribucije. Takvim aktivnostima se tokom ograničenog vremenskog perioda dodaje vrednost proizvodu ili brendu, kako aktivnostima koje se odnose na njihovu cenu, tako i necenovnim aktivnostima. Međutim, treba imati u vidu i da je savremene marketing komunikacije, ali i celokupno poslovanje kompanije, potrebno posmatrati u kontekstu integrisanih marketing komunikacija, koje karakteriše visok nivo interakcije u komunikaciji između marketara brenda i potrošača, praćen konzistentnošću poruke duž čitavog marketing miksa, od proizvoda do svih instrumenata promocije. Predmet ovoga rada upravo je sagledavanje aktivnosti unapređenja prodaje u konceptu globalnog marketinga. U tom smislu, nakon prikaza osnovnih karakteristika koncepta globalnog marketinga, kao i osnovnih postavki koncepta integrisanih marketing komunikacija, uklјučujući i odnose unapređenja prodaje sa ostalim instrumentima promotivnog miksa, što sve zajedno predstavlјa svojevrsni kontekst u kome je potrebno posmatrati aktivnosti unapređenja prodaje, u radu su prikazani pojavni oblici tih aktivnosti, kao i određene dileme koje se u vezi sa njima mogu javiti.
Aleksandar Grubor; Nenad Đokić; Nikola Milićević. AKTIVNOSTI UNAPRE?EN?A PRODAJE U KONCEPTU GLOBALNOG MARKETINGA. EMC Review - Časopis za ekonomiju - APEIRON 2016, 10, 1 .
AMA StyleAleksandar Grubor, Nenad Đokić, Nikola Milićević. AKTIVNOSTI UNAPRE?EN?A PRODAJE U KONCEPTU GLOBALNOG MARKETINGA. EMC Review - Časopis za ekonomiju - APEIRON. 2016; 10 (2):1.
Chicago/Turabian StyleAleksandar Grubor; Nenad Đokić; Nikola Milićević. 2016. "AKTIVNOSTI UNAPRE?EN?A PRODAJE U KONCEPTU GLOBALNOG MARKETINGA." EMC Review - Časopis za ekonomiju - APEIRON 10, no. 2: 1.
Aleksandar Grubor; Nikola Milicevic. The Analysis of FMCG Product Availability in Retail Stores. Engineering Economics 2015, 26, 1 .
AMA StyleAleksandar Grubor, Nikola Milicevic. The Analysis of FMCG Product Availability in Retail Stores. Engineering Economics. 2015; 26 (1):1.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic. 2015. "The Analysis of FMCG Product Availability in Retail Stores." Engineering Economics 26, no. 1: 1.
Purpose – Consumers’ attitudes, especially their attitudes towards health and taste, are significant in understanding and predicting dietary behaviour. In this research, Health and Taste Attitude Scales (HTAS) developed by Roininen et al. in 1999 for measuring health and taste attitudes of consumers, were applied in Serbia. The purpose of this paper is to find out whether the same sub-scales can be identified as in HTAS applications abroad, to test the predictive validity of HTAS and to investigate respondents’ health and taste attitudes in the context of their socio-demographic characteristics. Design/methodology/approach – Primary data were gathered by means of focus groups and a survey – structured personal interviews by using a questionnaire. The research was conducted in July 2013 with 300 respondents participating. Findings – The same sub-scales were identified in Serbian consumer research as in HTAS applications abroad. Generally, all the Health sub-scales are useful predictors of consumption of several types of food perceived as healthy, while the Taste sub-scales (except Pleasure) are good predictors of consumption of both, food considered as tasty and food considered as not tasty. Out of socio-demographic variables, only age showed statistically significant correlations to some of the Taste sub-scales. Practical implications – Several recommendations for companies operating on the domestic food market were given in this paper. Originality/value – The first application of HTAS in Serbia, generally characterized by scarce food consumer research, was shown in this paper. It is also the first application of HTAS in a Southern European country.
Aleksandar Grubor; Nenad Djokic; Ines Djokic; Ruzica Kovac-Znidersic. Application of health and taste attitude scales in Serbia. British Food Journal 2015, 117, 840 -860.
AMA StyleAleksandar Grubor, Nenad Djokic, Ines Djokic, Ruzica Kovac-Znidersic. Application of health and taste attitude scales in Serbia. British Food Journal. 2015; 117 (2):840-860.
Chicago/Turabian StyleAleksandar Grubor; Nenad Djokic; Ines Djokic; Ruzica Kovac-Znidersic. 2015. "Application of health and taste attitude scales in Serbia." British Food Journal 117, no. 2: 840-860.
This article presents the results of the research of preferences towards organic and functional yoghurt, conducted in Republic of Srpska, from January to May, 2014 (n=200). Generally, respondents do not consider whether yoghurt being or not being organic or functional as very important. They partially prefer functional yoghurts, but prefer yoghurts made from conventionally produced milk. For both, organic and functional food, consumers were divided into two segments - the first which considered yoghurt being organic (or functional) among three the most important attributes of a product and the second segments comprising of all other respondents. Hereby, 8% of respondents belonged to the first segment for organic and 20% for functional yoghurt. Compared to second segments, consumers belonging to the first segment for organic yoghurt statistically significantly differ from others by valuating food importance for health more, while for functional yoghurt by assessing own physical health worse.
Aleksandar Grubor; Nenad Djokic; Natasa Pavlovic; Grubor Aleksandar; Đokić Nenad; Pavlović Nataša. Preferences towards organic and functional yoghurt in Republic of Srpska. Ekonomika poljoprivrede 2015, 62, 937 -950.
AMA StyleAleksandar Grubor, Nenad Djokic, Natasa Pavlovic, Grubor Aleksandar, Đokić Nenad, Pavlović Nataša. Preferences towards organic and functional yoghurt in Republic of Srpska. Ekonomika poljoprivrede. 2015; 62 (4):937-950.
Chicago/Turabian StyleAleksandar Grubor; Nenad Djokic; Natasa Pavlovic; Grubor Aleksandar; Đokić Nenad; Pavlović Nataša. 2015. "Preferences towards organic and functional yoghurt in Republic of Srpska." Ekonomika poljoprivrede 62, no. 4: 937-950.
Technological development and the process of globalization influence the increase of customers' awareness. In these circumstances they are becoming more demanding, expecting retailers to offer them the right product at the right time and at the right place. The result is one of the basic tasks of retailers, which reflects in providing an adequate level of product availability in retail stores. In order to prevent the stock-out situation, special attention should be dedicated to its identification and measurement. These operations are very important for establishing and implementing other various measures for increasing product availability and thus sales and competitiveness of retail companies. In this regard, besides theoretical considerations of product availability, we presented the basic methods for its measurement. Also, by using the sample of six Fast Moving Consumer goods categories, we applied the method based on the analysis of POS data. In addition to identifying the out-of-stock rates, we confirmed the results of other studies that product availability varies among different categories and retail stores.
Aleksandar Grubor; Nikola Milicevic; Grubor Aleksandar; Milićević Nikola. Measuring on-shelf availability of FMCG products. Industrija 2015, 43, 53 -71.
AMA StyleAleksandar Grubor, Nikola Milicevic, Grubor Aleksandar, Milićević Nikola. Measuring on-shelf availability of FMCG products. Industrija. 2015; 43 (1):53-71.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Grubor Aleksandar; Milićević Nikola. 2015. "Measuring on-shelf availability of FMCG products." Industrija 43, no. 1: 53-71.
Most market research focuses on business-to-business and business- to-consumer interactions to explain the structure and dynamics of the market. Meanwhile, negligible effort has been invested in researching consumer-to-consumer interaction and its impact on companies’ behaviour and purchase decision-making, which determines business performance. The greatest challenge for marketers at the beginning of the 21st century is this third relationship dimension, consumer-to-consumer interaction: how consumers influence each other’s attitudes, expectations, perceptions, preferences, satisfaction, loyalty, and purchasing decisions, and, importantly, the possibility of incorporating consumers into businesses’ marketing programmes. Despite the existence of a multitude of media and different forms of communication between businesses and the market, such as newspapers, periodicals, billboards, television etc., a considerable portion of information is communicated to consumers informally, mostly in the form of word-of-mouth. The information received by consumers through this communication form - from family and similar individuals -is very often accepted as more reliable and certain than information transmitted through formal communication channels. What is often neglected when studying the phenomenon of word-of-mouth communication is the fact that its efficiency and effect also depend on the type and character of the interaction between the consumers themselves. This paper aims to investigate the extent to which the nature of customer to-customer (C2C) interaction influences the effect of word-of-mouth communication.
Aleksandar Grubor; Ružica Kovač-Žnideršić; Dražen Marić. C-2-C market relations and word of mouth. Ekonomski anali 2015, 60, 117 -133.
AMA StyleAleksandar Grubor, Ružica Kovač-Žnideršić, Dražen Marić. C-2-C market relations and word of mouth. Ekonomski anali. 2015; 60 (207):117-133.
Chicago/Turabian StyleAleksandar Grubor; Ružica Kovač-Žnideršić; Dražen Marić. 2015. "C-2-C market relations and word of mouth." Ekonomski anali 60, no. 207: 117-133.