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The role of physical activity for social sustainability, as well as potential for social marketing to contribute to increasing the level of physical activity, are already documented in previous literature. Those considerations may gain additional importance in the context of student population, often confronted with the decrease of the level of physical activity, and in a country with scarce similar researches. The purpose of this study is to identify socio-demographic determinants of Serbian students’ physical activity. Physical activity was examined as an ordinal dependent variable (inactive, low-frequency activity, and recommended frequency activity) and an ordered logit model was implemented for examining its relations with students’ gender, age, household size, emotional status, accommodation, year of study, and living standard. The results show that 15.7% of students are inactive, 22.9% have low-frequency activity, while 61.3% met the recommended level of physical activity. The average probability of physical activity is larger for male students in comparison to female students. Students with better living standards are also more physically active. Finally, the average probability of physical activity decreases starting from students who live with their families, followed by those who live in a private accommodation, to students who live in a dormitory. Considering the obtained results, recommendations from a social marketing perspective are provided.
Ines Djokic; Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective. Sustainability 2020, 12, 3303 .
AMA StyleInes Djokic, Aleksandar Grubor, Nikola Milicevic, Nenad Djokic. Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective. Sustainability. 2020; 12 (8):3303.
Chicago/Turabian StyleInes Djokic; Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. 2020. "Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective." Sustainability 12, no. 8: 3303.
The significance of green rural tourism for sustainable development is widely recognized. In addition, a number of researches attempt to explain the green choice among tourists. Hereby, different theoretical approaches are used. The dynamic approach to the Theory of Planned Behavior (TPB) is implemented in this study. The approach considers that the influence of different elements of TPB (attitudes, subjective norms, perceived behavioral control) on intention to visit green rural hotels is tested in the context of different phases in behavior change of the respondents (pre-decision, pre-action, action). According to the authors’ knowledge, this is the first implementation of the dynamic approach to the TPB in understanding green rural choice. During data analysis, multigroup structural equation modelling (SEM) was used. The results indicate that the existence and the strength of the influences of the elements of TPB are different in different phases of behavior change. Managerial implications for the studied market (Serbia) are also provided within the paper.
Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels. Sustainability 2019, 11, 6691 .
AMA StyleAleksandar Grubor, Nikola Milicevic, Nenad Djokic. Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels. Sustainability. 2019; 11 (23):6691.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Nenad Djokic. 2019. "Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels." Sustainability 11, no. 23: 6691.
The bioeconomy has been introduced as a potential answer to some of the issues that modern mankind is confronted with: Climate change, industrial restructuring, food security, health, and energy security. In its goal to establish sustainable green growth, the bioeconomy relies heavily on the agriculture and food sector, whereas a special place belongs to organic food. Increasing organic food consumption depends on understanding organic food consumers. Research of their profile, both worldwide and in Serbia, has failed to find their common characteristics. In this paper, results of research with the first application of a logit model in defining domestic organic food consumers are presented. The results showed they were urban, highly educated, and with higher income. The greatest obstacle for increasing their future consumption of organic food was its insufficient availability. The paper provides managerial implications as well.
Aleksandar Grubor; Nikola Milicevic; Nenad Djokic. Serbian Organic Food Consumer Research and Bioeconomy Development. Sustainability 2018, 10, 4820 .
AMA StyleAleksandar Grubor, Nikola Milicevic, Nenad Djokic. Serbian Organic Food Consumer Research and Bioeconomy Development. Sustainability. 2018; 10 (12):4820.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Nenad Djokic. 2018. "Serbian Organic Food Consumer Research and Bioeconomy Development." Sustainability 10, no. 12: 4820.
Nenad Djokic; Aleksandar Grubor; Nikola Milicevic; Viktorija Petrov. New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia. www.amfiteatrueconomic.ro 2018, 20, 1 .
AMA StyleNenad Djokic, Aleksandar Grubor, Nikola Milicevic, Viktorija Petrov. New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia. www.amfiteatrueconomic.ro. 2018; 20 (49):1.
Chicago/Turabian StyleNenad Djokic; Aleksandar Grubor; Nikola Milicevic; Viktorija Petrov. 2018. "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia." www.amfiteatrueconomic.ro 20, no. 49: 1.
The purpose of this paper is to investigate the effect of employee density on shelf based out-of-stocks, i.e. situations when products are physically present at stores, but not on the marked points of sale. In addition, for the first time, these relations were analyzed among different retail formats. By using POS estimation method, shelf based out-of-stock rates were measured for 80 different FMCG products in 97 retail stores. For analyzing the impact of employee density on the average shelf based OOS rate in modern and traditional retail formats, curvilinear hierarchical regression and moderation analyses were used. The results showed that the relation between employee density and shelf based out-of-sock varied among different formats. While it was not significant in convenience stores, in modern formats it was quadratic (stores with too many or too few employees per square meter were related to higher levels of shelf based OOS). The obtained results suggest that store managers should be aware of the effects of employee organization on product availability. The attention was also dedicated to potential problems and managerial implications concerning the employees’ number in retail stores, regarding traditional and modern trading formats. DOI: http://dx.doi.org/10.5755/j01.ee.28.4.16194
Aleksandar Grubor; Nikola Milicevic; Nenad Djokic; Nemanja Berber. Shelf based out-of-stocks in the context of employee density. Engineering Economics 2017, 28, 1 .
AMA StyleAleksandar Grubor, Nikola Milicevic, Nenad Djokic, Nemanja Berber. Shelf based out-of-stocks in the context of employee density. Engineering Economics. 2017; 28 (4):1.
Chicago/Turabian StyleAleksandar Grubor; Nikola Milicevic; Nenad Djokic; Nemanja Berber. 2017. "Shelf based out-of-stocks in the context of employee density." Engineering Economics 28, no. 4: 1.
Purpose – Consumers’ attitudes, especially their attitudes towards health and taste, are significant in understanding and predicting dietary behaviour. In this research, Health and Taste Attitude Scales (HTAS) developed by Roininen et al. in 1999 for measuring health and taste attitudes of consumers, were applied in Serbia. The purpose of this paper is to find out whether the same sub-scales can be identified as in HTAS applications abroad, to test the predictive validity of HTAS and to investigate respondents’ health and taste attitudes in the context of their socio-demographic characteristics. Design/methodology/approach – Primary data were gathered by means of focus groups and a survey – structured personal interviews by using a questionnaire. The research was conducted in July 2013 with 300 respondents participating. Findings – The same sub-scales were identified in Serbian consumer research as in HTAS applications abroad. Generally, all the Health sub-scales are useful predictors of consumption of several types of food perceived as healthy, while the Taste sub-scales (except Pleasure) are good predictors of consumption of both, food considered as tasty and food considered as not tasty. Out of socio-demographic variables, only age showed statistically significant correlations to some of the Taste sub-scales. Practical implications – Several recommendations for companies operating on the domestic food market were given in this paper. Originality/value – The first application of HTAS in Serbia, generally characterized by scarce food consumer research, was shown in this paper. It is also the first application of HTAS in a Southern European country.
Aleksandar Grubor; Nenad Djokic; Ines Djokic; Ruzica Kovac-Znidersic. Application of health and taste attitude scales in Serbia. British Food Journal 2015, 117, 840 -860.
AMA StyleAleksandar Grubor, Nenad Djokic, Ines Djokic, Ruzica Kovac-Znidersic. Application of health and taste attitude scales in Serbia. British Food Journal. 2015; 117 (2):840-860.
Chicago/Turabian StyleAleksandar Grubor; Nenad Djokic; Ines Djokic; Ruzica Kovac-Znidersic. 2015. "Application of health and taste attitude scales in Serbia." British Food Journal 117, no. 2: 840-860.
Aleksandar Grubor; Nenad Djokic; Nikola Milićević. Specificities of food market segmentation. Marketing 2014, 45, 139 -146.
AMA StyleAleksandar Grubor, Nenad Djokic, Nikola Milićević. Specificities of food market segmentation. Marketing. 2014; 45 (2):139-146.
Chicago/Turabian StyleAleksandar Grubor; Nenad Djokic; Nikola Milićević. 2014. "Specificities of food market segmentation." Marketing 45, no. 2: 139-146.
Izbor sadržaja promotivne poruke spada u aktivnosti integrisanih marketing komunikacija. Kada su u pitanju organski proizvodi u svetu, istraživanjima u vezi sa izborom sadržaja promotivne poruke posvećuje se velika pažnja prvenstveno na osnovu realizacije marketing istraživanja potrošača tih proizvoda. Promocija domaćih organskih proizvoda takođe nužno podrazumeva realizaciju marketing istraživanja potrošača u funkciji izbora sadržaja promotivne poruke. S tim u vezi, u ovom radu je definisano nekoliko ciljeva: istražiti izbor sadržaja promotivne poruke u odnosu na ostale aktivnosti integrisanih marketing komunikacija, istražiti navedeno pitanje u kontekstu relevantnih inostranih marketing istraživanja potrošača organskih proizvoda, sagledati nivo dosadašnjih marketing istraživanja koja bi iz domaće perspektive mogla koristiti pristupanju navedenoj problematici, kao i istražiti koje preporuke i implikacije bi se mogle generisati kada su u pitanju domaći organski proizvodi. organski proizvodi; marketing istraživanje potrošača; integrisane marketing komunikacije; aktivnosti integrisanih marketing komunikacija; izbor sadržaja promotivne poruke
Suzana Salai; Tomislav Sudarevic; Nenad Djokic; Ljubomir Pupovac; Salai Suzana; Sudarević Tomislav; Đokić Nenad; Pupovac Ljubomir. Marketing research for choosing the promotional message content for domestic organic products. Ekonomika poljoprivrede 2014, 61, 501 -515.
AMA StyleSuzana Salai, Tomislav Sudarevic, Nenad Djokic, Ljubomir Pupovac, Salai Suzana, Sudarević Tomislav, Đokić Nenad, Pupovac Ljubomir. Marketing research for choosing the promotional message content for domestic organic products. Ekonomika poljoprivrede. 2014; 61 (2):501-515.
Chicago/Turabian StyleSuzana Salai; Tomislav Sudarevic; Nenad Djokic; Ljubomir Pupovac; Salai Suzana; Sudarević Tomislav; Đokić Nenad; Pupovac Ljubomir. 2014. "Marketing research for choosing the promotional message content for domestic organic products." Ekonomika poljoprivrede 61, no. 2: 501-515.