This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

Most researchers hold the role of dynamic capability (DC) as a key factor of achieving sustainable entrepreneurship performance (SEP) and Organizational Performance (OP) with the competitive advantage of knowledge management practices (KMPs). However, the effects of KMPs with SEP and OP are still under discussion. Moreover, the ambidexterity view, exploring the direct impact of KMPs mediated by dynamic capabilities (DC), gives evidence of sustainable entrepreneurship and organizational performance. Measuring the gathered data of 480 textile-based SME entrepreneurs and organizations through structural equation modeling, the study’s finding shows that KMPs positively and significantly influence sustainable entrepreneurship and organizational performance. Furthermore, this study explores the partial mediation of dynamic capabilities among KMPs with SEP and organization performance. At the same time, opportunity recognition is a moderator that strengthens the relationship between DCs with sustainable entrepreneurship and organizational performance. The study is limited to male textile-based SMEs and can be enhanced by female entrepreneurs. Furthermore, this research contributes to entrepreneurship students by encouraging better research work in current and existing studies, and practically assists government and private policymakers and business practitioners to formulate better strategies for the sustainability and economic growth of a country.

This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

This research aimed to examine the role of knowledge management practices in sustainable entrepreneurship performance. This study also investigated the relationships between six concepts: knowledge sharing behavior, innovative capacity, absorptive capacity, dynamic capability, opportunity recognition, and sustainable entrepreneurship. A self-administered questionnaire was used for data collection from 486 entrepreneurs randomly selected from textile-based SMEs in the Democratic Republic of the Congo (DRC). The findings show that knowledge management practices positively and significantly impact sustainable entrepreneurship performance and SMEs’ dynamic capabilities. Moreover, opportunity recognition strengthens the relationship between SMEs’ dynamic capabilities and sustainable entrepreneurship performance. This study offers valuable insights and directions for researchers and practitioners interested in the field of entrepreneurship.

Low market adoption has been a real challenge to Pakistan`s renewable energy growth. This research investigated the factors that influence the intention to use renewable energy in Pakistan. This research was conducted to examine the influences of renewable energy and marketing factors on purchase intention through attitude. It analyzed seven concepts: social media exposure, relative advantage, ease of use, awareness, cost, attitude, and purchase intention and deliberated their relationships. The conceptual framework is based on the theory of planned behavior and the unified theory of acceptance. The primary purpose of this study is to examine the influence of (social media exposure, relative advantage, ease of use, awareness, and cost) on purchase intention with the indirect effect of attitude. Proposed hypotheses have been tested using structured questionnaires through SPSS (AMOS) based on a sample of 497 respondents from Pakistan. Structural equation modeling technique was used to analyze the studied variables’ relationships (social media exposure, relative advantage, ease of use, and ease of use, awareness, and cost) and attitude with purchase intention. Study findings show that attitude has a major mediating effect on the relationship between purchase intention and (social media exposure, relative advantage, ease of use, awareness, and cost). The main findings revealed interesting consumer purchase intention regarding renewable energy technology. The results showed a significant positive relationship between influential determinants (social media exposure, relative advantage, ease of use, awareness, and cost) and purchase intention towards the use of renewable energy technology. This study suggests that these marketing approaches can be used as a brand marketing strategy to enhance customer purchase intention. The study’s findings will help in making decision in the renewable energy sub-sector. Furthermore, the findings of this study could be used as a reference by the government when making decisions about renewable energy deployment.

This study investigates the challenges to Nigeria’s renewable energy growth; specifically, it analyzes the factors that influence the intention to use renewable energy in Nigeria. This paper was based on the theory of planned behavior, the technology acceptance model, the unified theory of acceptance and use of technology, the diffusion of innovation theory, and previous studies on acceptance. The proposed hypotheses have been tested using structured questionnaires based on a sample of 500 Nigerian family heads. A structural equation modeling technique was used to analyze the relationships of the studied variables—relative advantage, ease of use, perceived behavioral control, subjective norm, awareness, cost, attitude, income, gender, age, and education—with purchase intention. The study findings show that attitude has a significant mediating effect on the relationship between intention to use and determinants (relative advantage, subjective norm, perceived behavioral control, ease of use, cost and awareness) and no significant impact on the purchase intention of the control variables (income, education, age, and gender) in the structural model. The study’s results support business decisions in the renewable energy sub-sector in Nigeria and other developing nations. Furthermore, the results of this study could serve as a reference for the government to make decisions concerning the implementation of renewable energy.