José Castro Serrano

Dr. José Castro Serrano

University of Extremadura
orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Libertad MorenoLibertad Moreno
Libertad Moreno
Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
JSJosé Castro Serrano
José Castro Serrano
The aim of this paper is to study the effects of the spread of the COVID-19 virus in different regions and its impact on the economy and regional tourist flows. To this end, the researchers have been guided by a set of propositions which they have tried to demonstrate with the results obtained. This research shows that the impact of the pandemic is still being evaluated. The analysis of the relationship between the tourism sector and the pandemic outbreak in Spain provides an instructive case study to assist tourism in its recovery process. The paper delves into the impacts on the main Spanish touristic regions during the pandemic and providing implications for tourism recovery. In Spain, the tourism sector is of major economic importance, becoming one of the most vulnerable countries when crisis affects this industry. The negative image of the country due to the high infection rates has had a negative impact on travel and tourism. The Balearic Islands have been the most affected region with an 87% decrease in tourist visitors. The trips made by Spanish residents inside the Spanish territory shows the first increase found in the series analyzed. Domestic tourism not only represents an opportunity for all regions in this critical situation, but the types of accommodation also play a key role.

29 August 2021 in Environment, Development and Sustainability
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Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
HJHéctor Valentín Jiménez-Naranjo
Héctor Valentín Jiménez-Naranjo
JSJosé Castro Serrano
José Castro Serrano
Unsustainable models of governance belonging to a widespread neoliberal mindset in developed countries have commonly been applied in the tourism industry. The management of the COVID-19 pandemic crisis has provided exemplary lessons regarding the application of sustainable models of governance. Through a participatory research, guidances are provided to tackle the COVID-19 effects in the tourist sector, namely in the Spanish southwestern region of Sierra de Gata. Seventeen indicators are proposed to enhance the safety measures, commitment of tourist authorities, communities empowered and protection of common resources among tourism industry, tourist authority and communities to spread cooperative awareness, mutual trust and shared objectives. Using a sample of 161 tourism companies, we tested a model of tourism governance with two focus groups during May and October 2020. Structural equation modelling (SEM) was utilized. Based on the data attained from a questionnaire and interviews, a sustainable tourism model to recover the threatened tourism sector is proposed. Indeed, our results can be used to draw theoretical and practical conclusions such as 1.) connecting private and public interactions to tackle the spread of the virus and strategies to recover the damaged tourist sector, 2.) to develop corporative values among the tourist industry and communities, 3.) to enhance governance models (trusts, consortia, tourist boards, clusters) to promote cooperation, 4.) to improve the local participation of companies, communities and associations in decision-making, and 5.) to prioritize qualitative development goals over quantitative ones, in the touristic territory. These conclusions are applicable to other regions suffering from the damaging consequences of the pandemic.

24 May 2021 in Land
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MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
JSJosé Castro Serrano
José Castro Serrano
Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
The objective of this research is to obtain and analyze discursive information on the problems and solutions of the tourism sector in an eminently rural region, such as Extremadura, based on the opinions of stakeholders, in order to incorporate them into the evaluation and tourism planning of the region. More specifically, on the situation of the sector, perceptions on profitability and return on investment, the problem of overnight stays, and coordination between tourism agents and training demands, in order to make a sustainable tourism sector in a rural region. The research starts from the following premise: for tourism to be sustainable, stakeholders must participate in the strategic decision-making process. This paper aims, on the one hand, to clarify sufficiently the state of the art regarding the validity of focus groups and their analysis as a research methodology, explaining how to address the main challenges implied by this technique by reviewing a selection of research works that we consider relevant in this field. On the other hand, an analysis of the tourism sector in Extremadura is carried out based on these group dynamics. The main result, after analyzing the discourse of six focus groups, is that the different opinions of their members reveal, despite everything, that the training of human capital in the tourism sector in rural environments is a pending issue.

20 June 2020 in Land
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Francisco Javier Castellano ÁlvarezFrancisco Javier Castellano Álvarez
Francisco Javier Castellano Álvarez
Ana Nieto MasotAna Nieto Masot
Ana Nieto Masot
JSJosé Castro Serrano
José Castro Serrano
In the early 1990s, with the Leader Initiative, the European Commission intended to apply a new development model in order to encourage the economic diversification of the rural world. The expectations raised by the first Leader Initiative motivated Spain to approve the Proder Program to allow those regions that had not been beneficiaries of the aforementioned initiative to put similar projects into practice. This kind of program has various characteristics, which have been widely studied from a theoretical point of view. Nevertheless, empirical studies that analyze the relevance of those characteristics (especially the intangible ones) are less frequent. The main objective of this research is, precisely, to study how these intangibles materialize in the implementation of a rural development strategy. For this, a qualitative methodology based on a case study of the La Vera region is adopted. The results show that these intangible characteristics obtain a disparate valuation from the local promoters. While aspects such as the management system or the contribution of these programs to regional identity are well valued, others, such as the participation of the population in development processes, do not seem to reach the expectations. This study gives some proposals for the evaluation of these characteristics.

7 September 2021 in Land
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Libertad MorenoLibertad Moreno
Libertad Moreno
Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
JSJosé Castro Serrano
José Castro Serrano
Spain is one of the most popular tourism destinations in the world, and one of the top ten countries in terms of tourism contribution to its economy. As tourism is causing a gravely negative impact on the environment, universities play a key role in raising student awareness and reducing the damaging consequences of said tourism. Connections between sustainability and tourism studies have received little attention in higher education. The lecturing staff and student bodies from universities were interviewed with the aim of finding out what motivates academics to develop conductors and indicators that raise environmental awareness within under-graduate Tourism degrees. Results show a different perspective on teaching sustainability within the tourism curricula at public and private universities. According to the participants, motivation and training lecturers have been the two main drivers. Results can be applied to other Tourism degrees in order to overcome the common barriers that these studies have to face to introduce sustainability in the tourism curricula.

31 January 2024 in Anales de Geografía de la Universidad Complutense
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JAJulián Mora Aliseda
Julián Mora Aliseda
ARAna Isabel Horcajo Romo
Ana Isabel Horcajo Romo
JSJosé Castro Serrano
José Castro Serrano
Jacinto Garrido VelardeJacinto Garrido Velarde
Jacinto Garrido Velarde
El presente trabajo aborda de manera sintética y diacrónica, algunos de los aspectos que, a lo largo del tiempo, consiguen alterar la biodiversidad en las áreas protegidas y, por ende, sus efectos sobre las actividades que se desarrollan en el mundo rural con incidencia en la permanencia de la población, como son los incendios forestales en España y el papel activo de las administraciones que despliegan conjuntos de medidas encaminadas a reparar los daños originados. El papel del sector forestal es muy importante para la fijación de la población en la denominada “España vaciada” por ello, el estudio se centra en una amenaza decisiva como son los fuegos y su asociación directa o indirecta, llegado el caso, con el cambio climático al que muchos señalan como causante principal y que en nuestro estudio hemos tratado de verificar. Para abordar este análisis se evaluaron los incendios forestales producidos en España y su comparativa con Extremadura, examinando las temperaturas observadas en el ámbito nacional desde 1961, considerando, de igual manera, las olas de calor registradas en el país desde que la AEMET recaba estos datos. Los resultados arrojados estadísticamente establecen que no existe una correlación directa entre el incremento de las temperaturas medias anuales y el número de incendios producidos ni con la extensión de la superficie quemada.