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Dr. José Castro Serrano
University of Extremadura

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Research Keywords & Expertise

0 Sustainable mobility planning
0 Urban and Regional Plannning
0 R&D management
0 Environmental evaluation
0 Tourism and economic, social, environmental sustainability

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Journal article
Published: 24 May 2021 in Land
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The objective of this research is to obtain and analyze discursive information on the problems and solutions of the tourism sector in an eminently rural region, such as Extremadura, based on the opinions of stakeholders, in order to incorporate them into the evaluation and tourism planning of the region. More specifically, on the situation of the sector, perceptions on profitability and return on investment, the problem of overnight stays, and coordination between tourism agents and training demands, in order to make a sustainable tourism sector in a rural region. The research starts from the following premise: for tourism to be sustainable, stakeholders must participate in the strategic decision-making process. This paper aims, on the one hand, to clarify sufficiently the state of the art regarding the validity of focus groups and their analysis as a research methodology, explaining how to address the main challenges implied by this technique by reviewing a selection of research works that we consider relevant in this field. On the other hand, an analysis of the tourism sector in Extremadura is carried out based on these group dynamics. The main result, after analyzing the discourse of six focus groups, is that the different opinions of their members reveal, despite everything, that the training of human capital in the tourism sector in rural environments is a pending issue.

ACS Style

Marcelo Sánchez-Oro Sánchez; José Castro-Serrano; Rafael Robina-Ramírez. Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain). Land 2021, 10, 553 .

AMA Style

Marcelo Sánchez-Oro Sánchez, José Castro-Serrano, Rafael Robina-Ramírez. Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain). Land. 2021; 10 (6):553.

Chicago/Turabian Style

Marcelo Sánchez-Oro Sánchez; José Castro-Serrano; Rafael Robina-Ramírez. 2021. "Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain)." Land 10, no. 6: 553.

Journal article
Published: 14 February 2021 in International Journal of Environmental Research and Public Health
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The aim of this paper is to study the effects of the spread of the COVID-19 virus in different regions and its impact on the economy and regional tourist flows. To this end, the researchers have been guided by a set of propositions which they have tried to demonstrate with the results obtained. This research shows that the impact of the pandemic is still being evaluated. The analysis of the relationship between the tourism sector and the pandemic outbreak in Spain provides an instructive case study to assist tourism in its recovery process. The paper delves into the impacts on the main Spanish touristic regions during the pandemic and providing implications for tourism recovery. In Spain, the tourism sector is of major economic importance, becoming one of the most vulnerable countries when crisis affects this industry. The negative image of the country due to the high infection rates has had a negative impact on travel and tourism. The Balearic Islands have been the most affected region with an 87% decrease in tourist visitors. The trips made by Spanish residents inside the Spanish territory shows the first increase found in the series analyzed. Domestic tourism not only represents an opportunity for all regions in this critical situation, but the types of accommodation also play a key role.

ACS Style

Libertad Moreno-Luna; Rafael Robina-Ramírez; Marcelo Sánchez-Oro Sánchez; José Castro-Serrano. Tourism and Sustainability in Times of COVID-19: The Case of Spain. International Journal of Environmental Research and Public Health 2021, 18, 1859 .

AMA Style

Libertad Moreno-Luna, Rafael Robina-Ramírez, Marcelo Sánchez-Oro Sánchez, José Castro-Serrano. Tourism and Sustainability in Times of COVID-19: The Case of Spain. International Journal of Environmental Research and Public Health. 2021; 18 (4):1859.

Chicago/Turabian Style

Libertad Moreno-Luna; Rafael Robina-Ramírez; Marcelo Sánchez-Oro Sánchez; José Castro-Serrano. 2021. "Tourism and Sustainability in Times of COVID-19: The Case of Spain." International Journal of Environmental Research and Public Health 18, no. 4: 1859.

Journal article
Published: 20 June 2020 in Land
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In the early 1990s, with the Leader Initiative, the European Commission intended to apply a new development model in order to encourage the economic diversification of the rural world. The expectations raised by the first Leader Initiative motivated Spain to approve the Proder Program to allow those regions that had not been beneficiaries of the aforementioned initiative to put similar projects into practice. This kind of program has various characteristics, which have been widely studied from a theoretical point of view. Nevertheless, empirical studies that analyze the relevance of those characteristics (especially the intangible ones) are less frequent. The main objective of this research is, precisely, to study how these intangibles materialize in the implementation of a rural development strategy. For this, a qualitative methodology based on a case study of the La Vera region is adopted. The results show that these intangible characteristics obtain a disparate valuation from the local promoters. While aspects such as the management system or the contribution of these programs to regional identity are well valued, others, such as the participation of the population in development processes, do not seem to reach the expectations. This study gives some proposals for the evaluation of these characteristics.

ACS Style

Francisco J. Castellano-Álvarez; Ana Nieto Masot; José Castro-Serrano. Intangibles of Rural Development. The Case Study of La Vera (Extremadura, Spain). Land 2020, 9, 203 .

AMA Style

Francisco J. Castellano-Álvarez, Ana Nieto Masot, José Castro-Serrano. Intangibles of Rural Development. The Case Study of La Vera (Extremadura, Spain). Land. 2020; 9 (6):203.

Chicago/Turabian Style

Francisco J. Castellano-Álvarez; Ana Nieto Masot; José Castro-Serrano. 2020. "Intangibles of Rural Development. The Case Study of La Vera (Extremadura, Spain)." Land 9, no. 6: 203.