Libertad Moreno

Mrs. Libertad Moreno

University
orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 June 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Vicente Javier Clemente-SuárezVicente Javier Clemente-Suárez
Vicente Javier Clemente-Suárez
EJEduardo Navarro Jiménez
Eduardo Navarro Jiménez
Libertad MorenoLibertad Moreno
Libertad Moreno
MSMaria Concepción Saavedra-Serrano
Maria Concepción Saavedra-Serrano
Manuel JimenezManuel Jimenez
Manuel Jimenez
JAJose Francisco Tornero Aguilera
Jose Francisco Tornero Aguilera
In late December 2019, a series of acute atypical respiratory disease occurred in Wuhan, China, which rapidly spread to other areas worldwide. It was soon discovered that a novel coronavirus was responsible, named the severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2, 2019-nCoV). The impact of the COVID-19 pandemic on the population’s health is unprecedented in recent years and the impact on a social level even more so. The COVID-19 pandemic is the most large-scale pandemic on earth this century, and the impact in all life sectors is devasting and directly affected human activity in the first wave. The impact on the economy, social care systems, and human relationships is causing an unprecedented global crisis. SARS-CoV-2 has a strong direct acute impact on population health, not only at the physiological level but also at the psychological level for those who suffer it, those close to them, and the general population, who suffer from the social consequences of the pandemic. In this line, the economic recession increased, even more, the social imbalance and inequity, hitting the most vulnerable families, and creating a difficult context for public institutions to address. We are facing one of the greatest challenges of social intervention, which requires fast, effective, and well-coordinated responses from public institutions, the private sector, and non-governmental organizations to serve an increasingly hopeless population with increasingly urgent needs. Long-term legislation is necessary to reduce the vulnerability of the less fortunate, as well as to analyze the societal response to improve the social organization management of available resources. Therefore, in this scoping review, a consensus and critical review were performed using both primary sources, such as scientific articles, and secondary ones, such as bibliographic indexes, web pages, and databases. The main search engines were PubMed, SciELO, and Google Scholar. The method was a narrative literature review of the available literature. The aim was to assess the effects of the COVID-19 pandemic on population health, where the possible interventions at the health level are discussed, the impact in economic and social areas, and the government and health systems interventions in the pandemic, and finally, possible economic models for the recovery of the crisis are proposed.

Libertad MorenoLibertad Moreno
Libertad Moreno
Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
JSJosé Castro Serrano
José Castro Serrano
The aim of this paper is to study the effects of the spread of the COVID-19 virus in different regions and its impact on the economy and regional tourist flows. To this end, the researchers have been guided by a set of propositions which they have tried to demonstrate with the results obtained. This research shows that the impact of the pandemic is still being evaluated. The analysis of the relationship between the tourism sector and the pandemic outbreak in Spain provides an instructive case study to assist tourism in its recovery process. The paper delves into the impacts on the main Spanish touristic regions during the pandemic and providing implications for tourism recovery. In Spain, the tourism sector is of major economic importance, becoming one of the most vulnerable countries when crisis affects this industry. The negative image of the country due to the high infection rates has had a negative impact on travel and tourism. The Balearic Islands have been the most affected region with an 87% decrease in tourist visitors. The trips made by Spanish residents inside the Spanish territory shows the first increase found in the series analyzed. Domestic tourism not only represents an opportunity for all regions in this critical situation, but the types of accommodation also play a key role.

Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
Jose Amelio MedinaJose Amelio Medina
Jose Amelio Medina
Libertad MorenoLibertad Moreno
Libertad Moreno
HJHéctor Valentín Jiménez-Naranjo
Héctor Valentín Jiménez-Naranjo
MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
The health crisis caused by the outbreak of the COVID-19 disease has devastated the worldwide hospitality sector. The current situation has led many countries to implement drastic rules to stop the spread of the virus. According to the Spanish health authority decisions need to be made in the context of uncertainty and lack of knowledgeable experiences through a gradual and asymmetric de-escalation process planned in four phases. Although the vast majority of studies refer to economic risks and impacts on tourist flows and economic income, few of them explicitly investigates safety and health measures that hotel managers should implement to their customers. Over a population of 12,740 hotels, 823 Spanish hotel managers have been involved in a participatory study. With the aim of assessing the actions taken to stop the spread of the virus, empirical research was implemented. A model presented four variables and 13 indicators which have been previously tested among hotel managers in the tourism sector. Five conclusions are drawn from the hypotheses: (1) Mass testing surveillance in customers and employees should be quick, affordable, and homogeneous throughout the European Union. (2) Training measures need to be taken by both public authorities and the private sector to reach a knowledgeable crisis management team with high commitment to the customer’s health and safety. (3) Protocols established by public authorities should be observed and adjusted gradually not only in hotels but also in tourist arrivals. (4) Healthy measures need to be periodically updated. (5) Each hotel should set up a surveillance process to guarantee the safety to their customers.

1 July 2020 in Electronic Commerce Research and Applications
Verified
Journal Article
Closed access
Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
ACAntonio Chamorro-Mera
Antonio Chamorro-Mera
Libertad MorenoLibertad Moreno
Libertad Moreno

23 December 2023 in South African Journal of Business Management
Verified
Journal Article
Open access
PDF file
MLMaria Martin Lucas
Maria Martin Lucas
Libertad MorenoLibertad Moreno
Libertad Moreno
ARAloysius O.S.B. Roets
Aloysius O.S.B. Roets
SASarmad Al-Jaberi
Sarmad Al-Jaberi
Purpose: This study aims to analyse the position of 155 hotel managers in Africa and Asia about implementing sustainability practices (SP) focussing their competitive advantage (CA). Sustainability practices and CA are explained through the technology-organisation-environment (TOE) framework within the hospitality, tourism and travel industries. Design/methodology/approach: The Structural Equation Model based on Partial Least Squares (SEM-PLS) methodology was applied to hotels in African countries, including South Africa, as well as Asia. Six variables were analysed in order to study the impact of SP in CA. Findings/results: Findings imply that technological advancements, organisational commitments and environmental considerations collectively foster robust SP in emerging economies. The adoption of eco-friendly technologies (TS), the integration of sustainable policies (OS) and adherence to environmental regulations (ES) collectively contribute to the sustainability goals of hotels. Practical implications: The study reveals that hotels in emerging markets should strategically emphasise the TOE framework to enhance SP and CA. Investing in advanced technologies, implementing effective organisational practices and adhering to environmental standards significantly improve sustainability performance. Originality/value: While the TOE model has been extensively studied across various industries, limited research has explored its application in tourism. This study uniquely investigates how SP can enhance CA in the tourism sector through comparative analysis.

7 September 2021 in Land
Verified
Journal Article
Open access
PDF file
Libertad MorenoLibertad Moreno
Libertad Moreno
Rafael Robina-RamirezRafael Robina-Ramirez
Rafael Robina-Ramirez
MSMarcelo Sánchez-Oro
Marcelo Sánchez-Oro
JSJosé Castro Serrano
José Castro Serrano
Spain is one of the most popular tourism destinations in the world, and one of the top ten countries in terms of tourism contribution to its economy. As tourism is causing a gravely negative impact on the environment, universities play a key role in raising student awareness and reducing the damaging consequences of said tourism. Connections between sustainability and tourism studies have received little attention in higher education. The lecturing staff and student bodies from universities were interviewed with the aim of finding out what motivates academics to develop conductors and indicators that raise environmental awareness within under-graduate Tourism degrees. Results show a different perspective on teaching sustainability within the tourism curricula at public and private universities. According to the participants, motivation and training lecturers have been the two main drivers. Results can be applied to other Tourism degrees in order to overcome the common barriers that these studies have to face to introduce sustainability in the tourism curricula.