The aim of this research is to carry out a bibliometric and bibliographic study of the scientific production indexed in the international databases Scopus and Web of Science (WoS) on the use of cultural heritage by tourism as an alternative for regional development. This research allows us to observe the current situation of this area of study and to develop a research roadmap on this subject. The methodology used focuses on applying productivity, dispersion, collaboration, and citation indicators to a set of 103 articles identified through an advanced search of terms, in addition to applying an iterative analysis for the bibliographic study. The main findings of this study show that the documents are mostly analytical, mainly signed by a single author, and the productivity rate per author is 1.04. The co-author index in the subject is 2.34, and the subject is in an exponential growth phase that began in 2004, with a ratio of 6.53 articles/year, with the majority of the production being by a single author per article. The country with the highest production is China, with 28 articles, 26 authors, 28 authorships, and 15 centers, followed by the Russian Federation, with 21 articles. Universiti Sains Malaysia (Malaysia) is the most productive institution, with 15 authorships, and there is a group of aspiring authors (between 2 and 4 articles) whose geographical affiliation is Malaysia, a group that represents 3% of the total of authors and concentrates 17 articles.

Background: Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19 era. Methods: A theory-based structural equation model will be carried out of activation of norms, that measure variables: sanitary, socioeconomic, and safety. Precisely, we will measure how those three attributes affect the managers-guests’ health in rural areas and their search for happiness at the rural destination. Based on the above, a field of study has been 215 rural tourist accommodations in the Extremadura region (Spain) and a sample population of 443 guests. Data were organised through the SEM-PLS path modelling. Results: The results achieved statistically show the need to undertake a new model of healthier and safer tourism consumption that values the tourist resources of rural areas, especially nearby and sustainable destinations, based on the guiding principles of safety, health, and happiness. Conclusions: The first conclusion is that promoting tourist destinations under safe and healthy conditions has become a priority objective in the tourism industry. The second conclusion that follows from the first is that the variables safety and health and the pursuit of happiness are essential factors in promoting tourist destinations for rural hotel managers and rural tourists. The third conclusion related to the first two is that the opportunity that this study provides to develop strategies of an innovative, sustainable, and creative nature based on the relationships of the new trinomial of health, safety and happiness, from the perspective of happiness management.

In the mid-1980s, at the same time as the Common Agricultural Policy (CAP) reforms resulted in a decrease in agricultural employment, the Single European Act transformed the reduction of regional differences into an objective of European regional policy. The LEADER Initiative and the PRODER Program were two of the instruments chosen by the European Commission to deal with the effects that these new challenges would have for the rural environment. This research studies the scope and limitations of these programs. For this, we analyzed their implementation, resorting to the case study of the region of La Vera, Extremadura (Spain). The results show that although the structure of these programs is consistent with the purpose of developing and diversifying rural economies, their application must overcome a number of risks, including an excessive concentration of investments in the tourism sector, which stands out from the rest. In addition to highlighting the limitations of tourism as an axis of development, this research detects some aspects that should be taken into account when implementing these programs.

The strategy of the institutionalization and development of business agglomerations, in any of its analytical aspects (industrial district, local production system, cluster, etc.), has not had great results in Spanish regions with low business-density, probably due to the difficulty of finding an adequate implementation framework in administrative, geographic, and institutional terms. Based on the limitations presented by the identification methodologies of business agglomerations in low business-density territories, in this work we propose some methodological corrections that allow for reconciling these economic realities with the institutional and geographical framework offered by the local action groups (LAGs). This reconciliation is a useful tool to take advantage of the economies of agglomeration and, consequently, to explore the possibilities of endogenous development in rural areas, so that it can be a factor to take into account when planning and executing the public strategy of local and rural development. Finally, the results obtained for the specific case of Extremadura, the only Spanish region listed as a less developed one in European rural development policies, are presented.

In the early 1990s, with the Leader Initiative, the European Commission intended to apply a new development model in order to encourage the economic diversification of the rural world. The expectations raised by the first Leader Initiative motivated Spain to approve the Proder Program to allow those regions that had not been beneficiaries of the aforementioned initiative to put similar projects into practice. This kind of program has various characteristics, which have been widely studied from a theoretical point of view. Nevertheless, empirical studies that analyze the relevance of those characteristics (especially the intangible ones) are less frequent. The main objective of this research is, precisely, to study how these intangibles materialize in the implementation of a rural development strategy. For this, a qualitative methodology based on a case study of the La Vera region is adopted. The results show that these intangible characteristics obtain a disparate valuation from the local promoters. While aspects such as the management system or the contribution of these programs to regional identity are well valued, others, such as the participation of the population in development processes, do not seem to reach the expectations. This study gives some proposals for the evaluation of these characteristics.

The promotion of rural tourism is one of the measures that has aroused most expectations in the application of the endogenous rural development programmes promoted by the European Commission at the beginning of the 1990s. Using the case study methodology, this research aims to compare the implementation of the aforementioned measure in two regions which, according to their characteristics, could be considered as antagonistic examples: one, La Vera, has all the conditions to successfully develop its tourism sector; the other, Tajo-Salor, with an adverse climate, lacking in outstanding tourism resources and far from the main centres of demand, could be considered the opposite. The results of the research show the risks inherent in an excessive specialisation in tourism within development strategies. Paradoxically, in La Vera, the concentration of investment in the tourism sector has resulted in a higher number of failed and transferred projects, as well as the dissatisfaction of most of its tourism promoters with the viability of their businesses. In contrast, in Tajo-Salor, the results are more positive, despite the fact that this region has given less relative importance to the tourism sector.