Olive oil tourism is an emerging activity that is sparking a growing interest among tourists seeking to partake in this experience and the self-fulfilment it offers. An ever-greater number of olive oil mills are diversifying their businesses to incorporate this type of tourism. In this article, olive oil tourism is characterized as a type of special interest tourism (SIT), under a demand-side approach. Based on quantitative research carried out with olive oil tourists, which examined the aspects of the destination they value, as well as their preferences and motivations for consumption, this article proposes four dimensions that are considered key for characterizing olive oil tourism as SIT: experience, sustainability awareness, the promotion of local culture, and the image of status and prestige held by the tourist. This proposal to characterize olive oil tourism as a type of SIT can contribute to the development of more effective and successful marketing strategies that orient olive oil tourism towards services that tourists value and demand. In turn, this will have an impact in terms of wealth creation for rural olive oil producing areas.

Recent years have witnessed a notable increase in the implementation of social innovation strategies for creating products with major social impact. Despite the lack of conceptual clarity still surrounding the term, social innovation, as a participatory research method, is finding scope for growth in agricultural cooperatives, whether in the areas of R&D and knowledge transfer, or in the commercialization of innovative products. Society has underscored the need for change in the environment and the implementation of new projects that help improve socioeconomic living conditions, promoting territorial development through social transformation. In the case of cooperativism in the olive oil industry in southern Spain, cooperatives are responsible for 70% of the oil produced there. As such, the actions carried out under their influence have a huge impact on the population and serve as tools that anchor people to their municipalities. This article analyses a case study from an olive oil cooperative, exploring the development of a social innovation project involving knowledge transfer and public awareness-raising through the label of an early harvest olive oil called “Primer Día de Cosecha” (First Day of Harvest). It also assesses the impact of the project on the population of the Andalusian municipality of Bailén (Jaén).

Medium-sized European cities have been playing an increasingly significant role in the economic development of countries in recent decades, establishing themselves as genuinely specialized local production systems with great potential for stimulating the economy and generating added value. In many of these cities, in addition, tourism has become an incredibly strong economic activity with the capacity to stimulate local economies, as it contributes to the enhancement of endogenous resources and the generation of a multiplier effect on other economic sectors. This paper uses a structural equation model to demonstrate, first, that a direct relationship exists between tourism development and economic development and second, that, of all cities analyzed (medium-sized cities of Andalusia, Spain), those with a higher level of tourism development are actually those showing a higher level of socioeconomic development, which confirms that tourism has great potential as a tool for endogenous development.

When it comes to revitalizing rural areas and securing their population, food tourism can play a useful role. As such, there is a need for an in-depth analysis of the characteristics of the food tourism market, in order to better tailor it to tourists' demands. Accordingly, this paper centres on the analysis of satisfaction as a tool for better understanding these tourists and ensuring the tourism offer is appropriately oriented towards the elements that influence their satisfaction. To do so, this paper takes a subsector within this niche market and conducts a survey of food tourists, yielding a total of 489 responses. A semi-qualitative model is applied to those responses, with the sample divided into domestic and international tourists. The results show that international tourists' satisfaction relates to a comprehensive offer of activities, while the potential offer for domestic tourists is more flexible. These results can help to better understand the complex behaviour of tourists who engage in this type of tourism and to design adequate strategies to ensure their satisfaction, involving the provision of different sets of activities that take into account different tourist segments.

Olive oil, a staple of the Mediterranean diet, encounters substantial commercial obstacles in Spain and other olive oil-producing nations. Historically, these obstacles have been examined from a consumer demand standpoint, focusing on aspects such as quality enhancement, pricing issues, and consumer awareness deficiencies. This study shifts the focus to the supply-side perspective, providing novel insights into the factors affecting the marketing and sale of olive oil. To investigate these factors, a comprehensive consultation with an expert panel consisting of industry leaders from olive oil mills was conducted. These experts evaluated 13 critical factors identified through a literature review and their practical experience. The findings from this panel offer immediate practical applications, emphasizing the importance of marketing strategies, professionalization, internationalization, and the utilization of social networks and e-commerce in driving olive oil sales. The implications of these findings suggest that companies must restructure to become more professional and market-oriented to navigate and surmount the traditional commercial barriers in the olive oil industry. Overall, this research enhances our understanding of the supply-side dynamics influencing the marketing and sale of olive oil in the Spanish context and beyond.

Este artículo relata una experiencia de mentoría social en educación artística desarrollada en el contexto del programa Fénix Andalucía de la Estrategia Regional Andaluza para la Cohesión e Inclusión Social (ERACIS) para desarrollar competencias en el alumnado de las zonas ERACIS y su inclusión social y educativa realizando acciones colectivas centradas en el desarrollo de la creatividad y el uso de herramientas digitales e interactivas, aplicadas a través de la unidad didáctica integrada del ámbito artístico del programa. Para la medición de la investigación se han utilizado metodologías activas propias del programa, así como metodologías artísticas. Los resultados permiten comprobar la eficacia de la mentoría social para la inclusión socioeducativa, y la oportunidad de instaurar dichas metodologías en el contexto educativo. La experiencia ha permitido al alumnado el desarrollo de habilidades artísticas, digitales y de emprendimiento, así como la mejora de sus competencias en conciencia y expresiones culturales.