Purpose: COVID-19 pandemic triggered unexpected crises, which were beyond the imaginations of a common man. It changed the order of routine life and the business world. In this challenging condition, the survival of the small business was at high risk. Following experiential learning theory, the purpose of this paper is to explore women's entrepreneurial learning obtained during the COVID-19 pandemic, the challenges experienced by them and strategies undertaken to transform businesses.Design/methodology/approach: To explore Pakistani women entrepreneurs' lived experiences and learning during the COVID-19, researchers used a qualitative interview design. The interviewees reported their experiences about the effects of COVID-19 on their business and entrepreneurial learning from such a crisis.Findings: The findings of the study indicate new fractions of knowledge from the novel learning of the female entrepreneurs throughout the experience of the COVID-19. The transformation from manual business dealings and financial transactions to virtual dealing and the online transaction was the addition of novel learning. Furthermore, the analysis provides insights into the challenges experienced by women entrepreneurs, strategies undertaken and lessons learned from COVID-19. The life lessons learned showed the importance of technical skills and their business operations during the crisis.Research limitations/implications: This study is very specific in its context and limitations of this study offers new avenue for research to extend study in different perspectives. First, interviews were conducted from women entrepreneurs running businesses in sub-urban cities of Pakistan, where study can be extended to include both male and female in a comparative study which can expose new dimensions. Second, this study is conducted in the sub-urban areas of the Sindh province of Pakistan, which can be extended to other areas of the country because Pakistan is multicultural and multilingual, which offer different gender specific factors for entrepreneurial activities in general terms but in case of the Covid-19 situation, there exists great variations and social stratifications. Third, this study can be extended to other developing or developed countries or comparative study can provide a new flavor of knowledge.Practical implications: The study's finding offers few implications for the entrepreneurs, societies and government at large. Although the pandemic crisis has had devastating effects on health and lifestyle activities, there is always a ray of coming to innovative approaches to fulfill the entrepreneurial desires and serve the community. Thus, entrepreneurs are encouraged to contribute to the economy as a part of society through their sustainable products and services for the greater good. There is also a need for some social policies to find entrepreneurial ways to deal with the COVID-19 crisis that integrates value co-creation for society (Ratten, 2020b). Government and society should also intervene and play their role to encourage women entrepreneurs to feel a sense of empowerment, contribute to family income, alleviate poverty, create jobs and help in economic growth.Originality/value: This study's unique contribution and origin are to explore the COVID-19-related entrepreneurial learning experiences of women entrepreneurs in a developing country (Pakistan). Moreover, this study theoretically contributes to the development of experiential learning theory by expanding its insights during COVID-19.

The article identifies the motivating factors behind the career preferences of university graduates who chose to engage in sustainable entrepreneurship. In this research, multi-methods—theoretical investigations and qualitative interviews—have been utilized to determine the factors responsible for promoting sustainable entrepreneurship in a developing region. The sample consisted of university graduates who chose to pursue their careers in entrepreneurial activities in Hyderabad, the sixth largest city of Pakistan located in Sindh Province. While determining why young academics choose entrepreneurship as a career choice, entrepreneurial careers are explored as an ongoing process of biographical sequences in which new ways of thinking and communication, new forms of economic and occupational challenges, and necessities as well as ways of success and failure are permanently claimed or raised. Due to these challenges, the youth are confronted with complex social and economic situation to deal with. The study findings provide guidelines on how sustainable entrepreneurship can be developed, engaged, and sustained in the future in developing and under-developed regions.

The aim of this study is to explore how entrepreneurship sustains the barriers in the entrepreneurial process in a developing country like Pakistan. To reach these findings, a qualitative approach was used in which semi-structured interviews were conducted with young entrepreneurs in the region of Hyderabad, Pakistan. After collecting data, thematic analysis was conducted. The findings of the study in the form of final themes suggest that trust issues, family barriers, financial issues, gender issues, educational barriers, corruption, and legal barriers are among the challenges which trigger changes in the entrepreneurial process and its sustainability. This study provides implications for the regional government, academic institutes, financial institutes, entrepreneurs, and society at large when developing a support system and promoting a sustainable entrepreneurial environment by minimizing these challenges and suggestions for an entrepreneurial focus on sustainable entrepreneurship.

The purpose of this study is to explore the relationship between leadership style, organizational culture and organizational commitment in Pakistani manufacturing companies. The data were collected through questionnaire distribution and online form filling by 520 middle and senior managers of the manufacturing companies through simple random sampling technique. The findings of the study are the transformational leadership style has a significant impact on organizational commitment, transactional leadership style has a low significant impact on organizational commitment. Bureaucratic organizational culture has the lowest impact, innovative organizational culture has the second-highest impact and supportive highest culture has the highest impact on organizational commitment.Although his study is conducted in Pakistan, it is expected that the results of our study may have relevance to the other countries. By reproducing this study in different contexts and countries our results would be very helpful to develop a new model of leadership and organizational culture with implementation techniques that can be easily operationalized in a cross-cultural context.

The entrepreneurial ecosystem has been ingrained with the mutual support of educational institutions, mobile operators, supporting networks, and other government organizations. These joint initiatives unlock the huge opportunities, but there is an urge to accelerate digital entrepreneurship. However, this is an exploratory study, and the motive is to explore the role of information and communication technologies (ICT) in promoting the entrepreneurial ecosystem in Pakistan. It has been found that there are several contributors to develop the entrepreneurial ecosystem system in the country. Universities offer business education to educate and train the students whereas the business incubators established by the universities provide an opportunity to the students and alumni to pursue entrepreneurial career. In this regard, ICT plays a revolutionary role for the new startups.