“Leaving the place behind, better than before” is the regenerative state-of-mind approach to reset, rethink and move forward, beyond sustainable tourism. Despite growing global attention, empirical evidence supporting tourism developments through regenerative travel remains extremely rare. Moreover, rampant incidents of travel-shaming across tourism destinations undermine foreign tourist attractiveness, ultimately affecting residents’ support for tourism developments. To address this overlooked and potential research gap, the present study develops and tests a holistic moderated-mediation model of resident’s support for tourism development, involving regenerative travel, travel-shaming and foreign tourist attractiveness. Drawing on study data from 463 islanders in Kauai (Hawaii) and the use of structural equation modeling via Mplus, the study provides pioneering evidence on the effects of regenerative travel on residents’ support for tourism development, under moderating-mediating influence of travel-shaming and foreign tourist attractiveness. The present study implications extend to the development and validation of a new scale for regenerative travel. The study findings offer strategic insights and directions for imagining new business models, resources, and relationships within regenerative tourism in the post-pandemic world.

Purpose: The purpose of this study is to examine the trend toward purchasing locally grown food and evaluate if tourists visiting Hawai'i are willing to pay more for locally produced foods that are more ecologically sustainable.Design/methodology/approach: A research questionnaire was developed in order to investigate the attitudes and behaviors of tourists from the continental United States visiting Hawai'i in purchasing locally grown food in Hawai'i. The final sample includes 454 valid survey responses collected via Momentive, a market research services company.Findings: According to the findings of this study, there are economic prospects to expand the use of locally cultivated food into the tourists' experience, as well as a willingness for tourists to support these activities financially. The Contingent Valuation study revealed that tourists from the continental United States were ready to pay a higher price to purchase food that is locally grown, signifying that tourists to Hawai'i are willing to aid the local agriculture business by increasing their restaurant/hotel meal bill, which will help Hawai'i become a more sustainable tourist destination.Research limitations/implications: While tourists from the United States mainland, which is the “an islands” top tourist market, have agreed with paying extra or an additional fee for locally grown food products, this study might not accurately represent the attitudes and behaviors of international tourists visiting Hawai'i. Future research should focus on the international tourist markets which may have different social norms or cultural differences thus could provide a broader spectrum of the current study's findings.Originality/value: The results of this study provided quantitative evidence that tourists from the United States are interested in purchasing locally grown food items in Hawaii in addition to their willingness to pay an additional fee for these locally grown food products at a restaurant or a hotel dining room, thus addressing a gap in the tourism research.

The COVID-19 pandemic has led to problems and upheaval throughout the higher-education sector, with university campuses ceasing face-to-face instruction and with assessments shifting to an online model for a few years. As a result, the pandemic prompted educators to teach online, utilizing online lectures, narrated power points, audio snippets, podcasts, instant messaging, and interactive videos, whereas traditional universities had primarily relied on in-person courses. Evaluations, which included assignments and multiple-choice questions, were conducted online, forcing lecturers to reconsider how deliverables were set up to prevent students from having easy access to the answers in a textbook or online. Learning from college students’ experiences throughout this time period will assist higher-education stakeholders (administration, faculty, and students) in adapting future online course delivery selections for higher education. In this study, we investigated the experiences of students learning from a distance, as well as aspects of their learning. We provide recommendations for higher education. The COVID-19 pandemic has clearly resulted in the largest distance-learning experiment in history.

The increasing complexity of tourism and sustainability offers opportunities and challenges among diverse stakeholder perspectives. The need for sustainable and nature-based approaches exists throughout the growing body of literature from among a number of dimensions and measures. One of the overarching goals of the paper is to examine whether tourists will choose a destination or hotel that is actively working to improve the environment while examining how Hawaii’s tourism is nature-based as well as other measures of sustainability while enjoying a slice of paradise in the Hawaiian Islands. This study explores tourism sustainability concerns in Hawaii, such as the influence of the tourist sector on the environment and will address if Hawaii should be recognized as a sustainable tourism destination. A survey instrument was developed where 454 respondents participated. According to the findings of this research, tourists visiting Hawaii support environmentally sustainable tourism practices leading towards a more sustainable tourist destination.

Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand through realigned travel incentives specifically for fully vaccinated travelers. However, there is growing fear and incidents of travel shaming across destinations, especially due to the recent outbreaks of the highly contagious COVID-19 ‘delta and omicron’ variants. Addressing this critical research gap, the present study makes pioneering efforts to empirically examine the effects of COVID-19 branded destination safety (CBDS) on vaxication intentions, under the moderating influence of travel shaming and travel incentives. Drawing on study data from 560 fully-vaccinated residents from Hawaii, United States and structural equation modeling (SEM) with Mplus, the evidence suggests that the positive impact of CBDS on vaxication intention can be further strengthened by travel incentives, or weakened when travel shaming picks up more momentum. Besides the validation of newly developed scales, the study offers strategic insights based on dominant theories (e.g., theory of planned behavior and protection motivation theory) to interpret the changing tourism demand, and to transform the emerging challenges into opportunities through and beyond the pandemic.

The unprecedented growth of tourism over the last century has led to increasing concerns over the sustainable development of many popular tourism destinations throughout the globe. High concentrations of tourists and residents, especially in urbanized areas, have heightened this concern with the arrival of the novel coronavirus (COVID-19) pandemic. Over reliance on tourism has left residents vulnerable to external factors, such as the coronavirus pandemic that has halted tourists from coming to this remote destination. As a result, Hawaii’s overall economy is suffering greatly. A survey was developed and distributed to potential tourists in order to acquire their perceptions regarding tourism and well-being, as well as the COVID-19 outbreak. The focus of this study was to examine practices in tourism that moves beyond solely economics which will allow repositioning in a manner that promotes the well-being of both residents and tourists and to transition this unique tourism destination for sustainable development practices for the future. One of the results from the study reported that the majority of the respondents agreed or strongly agreed that testing for COVID-19 should be a travel requirement prior to flying to Hawaii, as well as having an additional COVID-19 test administered upon arrival.