The unprecedented growth of tourism over the last century has led to increasing concerns over the sustainable development of many popular tourism destinations throughout the globe. High concentrations of tourists and residents, especially in urbanized areas, have heightened this concern with the arrival of the novel coronavirus (COVID-19) pandemic. Over reliance on tourism has left residents vulnerable to external factors, such as the coronavirus pandemic that has halted tourists from coming to this remote destination. As a result, Hawaii’s overall economy is suffering greatly. A survey was developed and distributed to potential tourists in order to acquire their perceptions regarding tourism and well-being, as well as the COVID-19 outbreak. The focus of this study was to examine practices in tourism that moves beyond solely economics which will allow repositioning in a manner that promotes the well-being of both residents and tourists and to transition this unique tourism destination for sustainable development practices for the future. One of the results from the study reported that the majority of the respondents agreed or strongly agreed that testing for COVID-19 should be a travel requirement prior to flying to Hawaii, as well as having an additional COVID-19 test administered upon arrival.

This study investigates how the structural mix of USA regional economies affects their volatility of economic growth. Four exogenous sectors are chosen for this investigation: Federal Government, construction, manufacturing, and tourism. Perhaps unsurprisingly, evidence suggests that a larger share of Federal Government employment in an economy reduces the variability of overall employment growth, while a larger share of construction activity elevates it. More telling is a finding that, recently, manufacturing has not contributed as much to such variability, and that a larger tourism presence increases it. The increasing integration of technology in tourism offers significant opportunities for a network approach and innovation in regional development.

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have become influential social commerce and interactive marketing tools, shaping consumer attitudes and behaviors beyond the digital environment. This study examines how short-form video content affects consumers’ intention to visit destination retail stores by integrating the Theory of Planned Behavior (TPB) with the constructs of perceived usefulness, curiosity, and envy. Data from 423 Gen Z and Millennial consumers were collected through an online survey and analyzed using structural equation modeling. The findings indicate that perceived usefulness, curiosity, and envy significantly influence attitudes toward short-form video content, which subsequently drive intentions to visit destination retailers. Social influence also emerged as a stronger predictor of behavioral intention than practical barriers such as cost or accessibility, underscoring the importance of peer validation in motivating digital-to-physical consumer behavior. This study advances electronic commerce research by extending TPB to short-form video marketing and identifying key emotional and cognitive triggers that facilitate consumer engagement. Practically, the results highlight strategies for retailers to develop video campaigns that spark curiosity, evoke aspirational emotions, and leverage social endorsement. More broadly, the study demonstrates how short-form video platforms operate as interactive ecosystems that merge emotional engagement, social validation, and technological affordances to shape hybrid consumer journeys from digital exposure to in-store action.