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The purpose of this study is to identify sustainable consumption patterns of Lithuanian consumers based on their sustainable consumption behaviour in two settings: at home and at work. The study also attempts to describe the segments and highlight their differences in terms of consumer engagement into sustainable consumption, which in the present study reflects the psychological state of consumers, determining their actual behaviour. The study sample consisted of 498 Lithuanian consumers. A two-step cluster analysis was performed on sustainable consumption behaviour scores at three consumption phases: acquisition, use, and disposal at home and at work. The differences among the clusters were examined according to five dimensions of consumer engagement, namely, enthusiasm, attention, interaction, absorption, and identification. Cluster analysis identified two clusters based on consumer behaviour at home “convenience-based sustainability” and “true followers” as well as two clusters based on consumer behaviour at work “environment-independent sustainability” and “followers of basic principles”. Clusters in each life domain differed significantly in terms of consumer engagement into sustainable consumption. Segments with high level of sustainable consumption behaviour at home and at work were more highly engaged into sustainable consumption as well.
Žaneta Piligrimienė; Jūratė Banytė; Aistė Dovalienė; Agnė Gadeikienė; Hubert Korzilius. Sustainable Consumption Patterns in Different Settings. Engineering Economics 2021, 32, 278 -291.
AMA StyleŽaneta Piligrimienė, Jūratė Banytė, Aistė Dovalienė, Agnė Gadeikienė, Hubert Korzilius. Sustainable Consumption Patterns in Different Settings. Engineering Economics. 2021; 32 (3):278-291.
Chicago/Turabian StyleŽaneta Piligrimienė; Jūratė Banytė; Aistė Dovalienė; Agnė Gadeikienė; Hubert Korzilius. 2021. "Sustainable Consumption Patterns in Different Settings." Engineering Economics 32, no. 3: 278-291.
This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and shared value.
Rimantas Gatautis; Jūratė Banytė; Rita Kuvykaitė; Regina Virvilaitė; Aistė Dovalienė; Žaneta Piligrimienė; Agnė Gadeikienė; Elena Vitkauskaitė; Asta Tarutė. The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation. Progress in IS 2020, 99 -108.
AMA StyleRimantas Gatautis, Jūratė Banytė, Rita Kuvykaitė, Regina Virvilaitė, Aistė Dovalienė, Žaneta Piligrimienė, Agnė Gadeikienė, Elena Vitkauskaitė, Asta Tarutė. The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation. Progress in IS. 2020; ():99-108.
Chicago/Turabian StyleRimantas Gatautis; Jūratė Banytė; Rita Kuvykaitė; Regina Virvilaitė; Aistė Dovalienė; Žaneta Piligrimienė; Agnė Gadeikienė; Elena Vitkauskaitė; Asta Tarutė. 2020. "The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation." Progress in IS , no. : 99-108.
In this chapter a critical analysis of theoretical approaches towards the concept of consumer engagement is performed, peculiarities of consumer engagement behaviour in traditional and virtual environment are substantiated, and consumer engagement causing factors as well as consumer engagement dimensions are identified.
Jūratė Banytė; Rita Kuvykaitė; Asta Tarutė. Consumer Engagement in the Context of Value Creation. Progress in IS 2020, 33 -67.
AMA StyleJūratė Banytė, Rita Kuvykaitė, Asta Tarutė. Consumer Engagement in the Context of Value Creation. Progress in IS. 2020; ():33-67.
Chicago/Turabian StyleJūratė Banytė; Rita Kuvykaitė; Asta Tarutė. 2020. "Consumer Engagement in the Context of Value Creation." Progress in IS , no. : 33-67.
This chapter is an overall introduction to the monograph, explaining the reasoning for the research on gamification-based consumer engagement in value creation in the context of information communication technologies (ICT) development, as well as listing the research questions, the aim, and objectives addressed by the authors in this book.
Rimantas Gatautis; Jūratė Banytė; Elena Vitkauskaitė. Introduction. Progress in IS 2020, 1 -6.
AMA StyleRimantas Gatautis, Jūratė Banytė, Elena Vitkauskaitė. Introduction. Progress in IS. 2020; ():1-6.
Chicago/Turabian StyleRimantas Gatautis; Jūratė Banytė; Elena Vitkauskaitė. 2020. "Introduction." Progress in IS , no. : 1-6.
The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts:
Rimantas Gatautis; Jūratė Banytė; Rita Kuvykaitė; Regina Virvilaitė; Aistė Dovalienė; Žaneta Piligrimienė; Agnė Gadeikienė; Elena Vitkauskaitė; Asta Tarutė. Conclusions and Further Research Directions. Progress in IS 2020, 173 -181.
AMA StyleRimantas Gatautis, Jūratė Banytė, Rita Kuvykaitė, Regina Virvilaitė, Aistė Dovalienė, Žaneta Piligrimienė, Agnė Gadeikienė, Elena Vitkauskaitė, Asta Tarutė. Conclusions and Further Research Directions. Progress in IS. 2020; ():173-181.
Chicago/Turabian StyleRimantas Gatautis; Jūratė Banytė; Rita Kuvykaitė; Regina Virvilaitė; Aistė Dovalienė; Žaneta Piligrimienė; Agnė Gadeikienė; Elena Vitkauskaitė; Asta Tarutė. 2020. "Conclusions and Further Research Directions." Progress in IS , no. : 173-181.
Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.
Jūratė Banytė; Laura Šalčiuvienė; Aistė Dovalienė; Žaneta Piligrimienė; Włodzimierz Sroka. Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions. Sustainability 2020, 12, 6564 .
AMA StyleJūratė Banytė, Laura Šalčiuvienė, Aistė Dovalienė, Žaneta Piligrimienė, Włodzimierz Sroka. Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions. Sustainability. 2020; 12 (16):6564.
Chicago/Turabian StyleJūratė Banytė; Laura Šalčiuvienė; Aistė Dovalienė; Žaneta Piligrimienė; Włodzimierz Sroka. 2020. "Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions." Sustainability 12, no. 16: 6564.
Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.
Žaneta Piligrimienė; Andželika Žukauskaitė; Hubert Korzilius; Jūratė Banytė; Aistė Dovalienė. Internal and External Determinants of Consumer Engagement in Sustainable Consumption. Sustainability 2020, 12, 1349 .
AMA StyleŽaneta Piligrimienė, Andželika Žukauskaitė, Hubert Korzilius, Jūratė Banytė, Aistė Dovalienė. Internal and External Determinants of Consumer Engagement in Sustainable Consumption. Sustainability. 2020; 12 (4):1349.
Chicago/Turabian StyleŽaneta Piligrimienė; Andželika Žukauskaitė; Hubert Korzilius; Jūratė Banytė; Aistė Dovalienė. 2020. "Internal and External Determinants of Consumer Engagement in Sustainable Consumption." Sustainability 12, no. 4: 1349.
The rapid enhancement in information and communication technology has brought a paradigm shift in the retailing market and consumer behaviour. Consumer behaviour in the omnichannel retailing context becomes increasingly more complex, as omnichannel consumers strategically choose where to gather information and buy products: online or offline. Insights into the drivers of channel choice need to be found. Consumers do not think of channels in isolation but rather combine them and make decisions based on their mood and lifestyle demands (Blázquez in Int J Electron Commer 18(4):97–116, 2014 [4]). Contributing factors of irrational consumers behaviour identification that determine their decision is treated as a new approach promoting the development of a standard of cognition of consumer behaviour. Paper aims to substantiate driving factors of consumer’s irrationality in the context of omnichannel consumer behaviour. Guided by the Stimulus-Organism-Response (S-O-R) model, consumer irrationality and omnichannel behaviour literature, the study developed a theoretical framework that explores three types of driving factors, including price orientation, product category and convenience (Stimulus), consumer irrationality (Organism) and omnichannel behaviour, which is described through information search and purchase decision (Reaction).
Jurgita Radzevičė; Jūratė Banytė. Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour. Blockchain Technology and Innovations in Business Processes 2019, 146 -155.
AMA StyleJurgita Radzevičė, Jūratė Banytė. Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour. Blockchain Technology and Innovations in Business Processes. 2019; ():146-155.
Chicago/Turabian StyleJurgita Radzevičė; Jūratė Banytė. 2019. "Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour." Blockchain Technology and Innovations in Business Processes , no. : 146-155.
Efforts directed towards customer retention highly depend on the area in which company operates. Personalization is considered as one of the most effective means for service companies to develop long-term relationships with their customers. However, it still remains unclear how personalization should be expressed while developing long-term relationships with service customers. Thus, the aim of this study is to reason theoretically the effect of personalization on long-term relationships with service customers and to test it empirically on the example of high personal contact services. Theoretical studies reveal that personalized interaction between a service customer and a company is a three-dimensional construct, dimensions of which are personalized contact, personalized physical environment, and customer environment. Results of personalization in the context of the long-term relationships development are expressed through relationship quality (trust, satisfaction, and commitment) and customer loyalty (loyalty to a service company and loyalty to a certain employee). Hair salon services were chosen as a case for the empirical research. Results of the empirical research show that dimensions of personalized interaction influence both relationship quality dimensions and relationship results. The most significant dimension of personalized interaction while developing long-term relationships with customers of hair salons is personalized contact. The paper gives some practical insights for the development of long-term relationships with customers of hair salons.DOI: http://dx.doi.org/10.5755/j01.ee.27.4.14159
Jūratė Banytė; Agne Gadeikiene; Ausra Rutelione; Inga Kakneviciene. Expression of Personalization while Developing Long-Term Relationships with Service Customers. Engineering Economics 2016, 27, 462 - 471 .
AMA StyleJūratė Banytė, Agne Gadeikiene, Ausra Rutelione, Inga Kakneviciene. Expression of Personalization while Developing Long-Term Relationships with Service Customers. Engineering Economics. 2016; 27 (4):462 - 471.
Chicago/Turabian StyleJūratė Banytė; Agne Gadeikiene; Ausra Rutelione; Inga Kakneviciene. 2016. "Expression of Personalization while Developing Long-Term Relationships with Service Customers." Engineering Economics 27, no. 4: 462 - 471.
Consumer decision- making and its determining factors have been analysed by a number of marketing researchers; however, the majority of studies concentrate on the rational approach. Although sporadic, recent theoretical and empirical studies reveal that reseachers of ocumer beahvior should alos place considerable attention on the analysis of issues related to concumer irrayionality. In order to disclose the expression of consumer irrayionality in decision making related to purshasing an consumption, scenarios associated with price perception were chosen for analysis in this paper allowing determinantion of a possible ecconomically rational decision and comparison with decisions made by consumers thereof. Theoretically sound assucptions in relation to consumer irrationality expression in the context of price perception and relations with consumer beahvior were tested on fast moving consumption goods (FMCG). In the study of experimental scenarios, the authors of the paper analysed 8 assumptions related to irrationality expression in the context of price perception. In the case of FMCG, 6 assumptions were confirmed as significant from the perspective of irrational price perception, of which 5 were at the company level an 1 at the consumer level. In order to reveal possible relations between irrational price perception and consumer behavior, a survey of experiment participants was performed. The results demonstrated a significant relation between these variables in terms of all the assumptions confirmed during the experiment.DOI: http://dx.doi.org/10.5755/j01.ee.27.3.14318
Ausra Rutelione; Jūratė Banytė; Agnė Gadeikiene; Justina Belkeviciute. Expression of Irrationality in Consumer Behavior: Price Perception Approach. Engineering Economics 2016, 27, 1 .
AMA StyleAusra Rutelione, Jūratė Banytė, Agnė Gadeikiene, Justina Belkeviciute. Expression of Irrationality in Consumer Behavior: Price Perception Approach. Engineering Economics. 2016; 27 (3):1.
Chicago/Turabian StyleAusra Rutelione; Jūratė Banytė; Agnė Gadeikiene; Justina Belkeviciute. 2016. "Expression of Irrationality in Consumer Behavior: Price Perception Approach." Engineering Economics 27, no. 3: 1.
This paper aims to reveal the discourse on corporate social responsibility in the context of marketing scientific research. Six research streams are distinguished after a thorough analysis of scientific literature, i.e. development and maintenance of sustainable relationships with consumers; consumer responses to corporate socially responsible activity; decisions of corporate or brand image creation and maintaining, strengthening corporate reputation; identification whether CSR may affect the process of consumer decision making, the preferences of consumers; CSR integration into marketing activity; communication about CSR to different stakeholders. Results of analysis show that scientists choose different approaches to investigate the effect of CSR on corporate results. However, from the marketing perspective, intangible results, such as long-term relationships between company and consumer could be described as a major benefit for company which integrates CSR in corporate activity.
Agnė Gadeikienė; Jūratė Banytė. Discourse on Corporate Social Responsibility in the Context of Marketing Scientific Research. Procedia - Social and Behavioral Sciences 2015, 213, 702 -708.
AMA StyleAgnė Gadeikienė, Jūratė Banytė. Discourse on Corporate Social Responsibility in the Context of Marketing Scientific Research. Procedia - Social and Behavioral Sciences. 2015; 213 ():702-708.
Chicago/Turabian StyleAgnė Gadeikienė; Jūratė Banytė. 2015. "Discourse on Corporate Social Responsibility in the Context of Marketing Scientific Research." Procedia - Social and Behavioral Sciences 213, no. : 702-708.
The majority of researchers devote their attention to male shoppers’ typologies which are usually related to shopping orientation. However none of the frameworks developed until now was devoted to revealing relations between shopping orientation and male shopping behavior, some research findings were related to the analysis of differences in male and female behavior. That led to the main aim of this paper- to reveal the possibilities to model male shopping behavior in terms of shopping orientation and to justify the presumptions for formation of such frameworks and their structure. Based on comparable and systematic research results, the framework that enables cognition of how shopping orientation is expressed in male shopping behavior was designed.
Jūratė Banytė; Ausra Rutelione; Agnė Jarusevičiūtė. Modelling of Male Shoppers Behavior in Shopping Orientation Context. Procedia - Social and Behavioral Sciences 2015, 213, 694 -701.
AMA StyleJūratė Banytė, Ausra Rutelione, Agnė Jarusevičiūtė. Modelling of Male Shoppers Behavior in Shopping Orientation Context. Procedia - Social and Behavioral Sciences. 2015; 213 ():694-701.
Chicago/Turabian StyleJūratė Banytė; Ausra Rutelione; Agnė Jarusevičiūtė. 2015. "Modelling of Male Shoppers Behavior in Shopping Orientation Context." Procedia - Social and Behavioral Sciences 213, no. : 694-701.
The level of consumer engagement in video game-playing is influenced by different factors, which can be analyzed from different perspectives. The main purpose of the paper is to investigate the effect of consumer motivation to play games on video game-playing engagement. Consumer motivation to play games is analyzed as a two dimensional construct consisting of intrinsic and extrinsic motivation in the paper. It is reasoned that consumer motivation can be considered as an antecedent of consumer engagement in video game-playing. Consumer engagement is defined as a social, interactive behavior which is formed by continuous involving processes. Consumer game-playing engagement is recognized as a construct which reflects task-oriented consumer behavior in the game environment. It is characterized by three dimensions – cognitive, emotional and behavioral. Results of the research reveal relations between consumer intrinsic, extrinsic and experiential motivation and different dimensions of game-playing engagement in the case of a particular game type. Results of the study could be valuable for different stakeholders from game designers to those who are interested in gamification decisions for purposes of learning or consumer and company value co-creation, etc.
Jūratė Banytė; Agne Gadeikiene. The Effect of Consumer Motivation to Play Games on Video Game-playing Engagement. Procedia Economics and Finance 2015, 26, 505 -514.
AMA StyleJūratė Banytė, Agne Gadeikiene. The Effect of Consumer Motivation to Play Games on Video Game-playing Engagement. Procedia Economics and Finance. 2015; 26 ():505-514.
Chicago/Turabian StyleJūratė Banytė; Agne Gadeikiene. 2015. "The Effect of Consumer Motivation to Play Games on Video Game-playing Engagement." Procedia Economics and Finance 26, no. : 505-514.