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The purpose of this study is to identify sustainable consumption patterns of Lithuanian consumers based on their sustainable consumption behaviour in two settings: at home and at work. The study also attempts to describe the segments and highlight their differences in terms of consumer engagement into sustainable consumption, which in the present study reflects the psychological state of consumers, determining their actual behaviour. The study sample consisted of 498 Lithuanian consumers. A two-step cluster analysis was performed on sustainable consumption behaviour scores at three consumption phases: acquisition, use, and disposal at home and at work. The differences among the clusters were examined according to five dimensions of consumer engagement, namely, enthusiasm, attention, interaction, absorption, and identification. Cluster analysis identified two clusters based on consumer behaviour at home “convenience-based sustainability” and “true followers” as well as two clusters based on consumer behaviour at work “environment-independent sustainability” and “followers of basic principles”. Clusters in each life domain differed significantly in terms of consumer engagement into sustainable consumption. Segments with high level of sustainable consumption behaviour at home and at work were more highly engaged into sustainable consumption as well.
Žaneta Piligrimienė; Jūratė Banytė; Aistė Dovalienė; Agnė Gadeikienė; Hubert Korzilius. Sustainable Consumption Patterns in Different Settings. Engineering Economics 2021, 32, 278 -291.
AMA StyleŽaneta Piligrimienė, Jūratė Banytė, Aistė Dovalienė, Agnė Gadeikienė, Hubert Korzilius. Sustainable Consumption Patterns in Different Settings. Engineering Economics. 2021; 32 (3):278-291.
Chicago/Turabian StyleŽaneta Piligrimienė; Jūratė Banytė; Aistė Dovalienė; Agnė Gadeikienė; Hubert Korzilius. 2021. "Sustainable Consumption Patterns in Different Settings." Engineering Economics 32, no. 3: 278-291.
The methodological framework of empirical research and research design methodology is provided in this chapter. The mixed method research methodology through different research methods (qualitative and quantitative) and different data sources (content analysis of gamification cases online, representatives of organisations employing gamification, experts of gamification, consumers engaged in gamification) was applied for empirical testing of the model of gamification-based consumer engagement in shared value creation.
Žaneta Piligrimienė. Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development. Progress in IS 2020, 109 -128.
AMA StyleŽaneta Piligrimienė. Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development. Progress in IS. 2020; ():109-128.
Chicago/Turabian StyleŽaneta Piligrimienė. 2020. "Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development." Progress in IS , no. : 109-128.
Qualitative and quantitative research results are provided in this chapter. The aim of the qualitative research was to uncover game elements employed for gamification of activities of companies and find out what value for company is created by consumers engaged through gamification in value co-creation. The aim of the quantitative research was to reveal how consumers engage in company/brand value co-creation through gamified activities and what consumer value this generates.
Žaneta Piligrimienė; Agnė Gadeikienė; Rimantas Gatautis; Elena Vitkauskaitė. Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development. Progress in IS 2020, 129 -172.
AMA StyleŽaneta Piligrimienė, Agnė Gadeikienė, Rimantas Gatautis, Elena Vitkauskaitė. Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development. Progress in IS. 2020; ():129-172.
Chicago/Turabian StyleŽaneta Piligrimienė; Agnė Gadeikienė; Rimantas Gatautis; Elena Vitkauskaitė. 2020. "Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development." Progress in IS , no. : 129-172.
Companies which offer innovative solutions to aid the achievement of sustainable consumption behavior of individuals in home environment gain a competitive advantage. The study aims to uncover the relationship between the engagement in sustainable consumption and sustainable consumption behavior of individuals at home and in the workplace environments enabling companies to provide innovative solutions to advance sustainability management. This research holds that sustainable consumption behavior is a process and the focus of this study is use behavior. An online survey was employed to collect data from 407 respondents in the United Kingdom. Consumers working in both private and public sectors were surveyed. Data analysis suggests that one dimension of engagement in sustainable consumption, namely, Enthusiasm and Attention, mostly influences sustainable consumption behavior at home and in the workplace. Further, females feature higher sustainable consumption behavior at home and in the workplace most of the time in comparison to males. Also, there are age differences apropos sustainable consumption behavior at home and in the workplace. Social Learning Theory and Collaborative Consumption Theory are used to raise hypotheses and explain findings. The findings lead to practical implications for companies regarding engagement and sustainable consumption behavior in both environments in terms of incentives, green product and service innovation that may be offered to individuals to enhance sustainability.
Jūratė Banytė; Laura Šalčiuvienė; Aistė Dovalienė; Žaneta Piligrimienė; Włodzimierz Sroka. Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions. Sustainability 2020, 12, 6564 .
AMA StyleJūratė Banytė, Laura Šalčiuvienė, Aistė Dovalienė, Žaneta Piligrimienė, Włodzimierz Sroka. Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions. Sustainability. 2020; 12 (16):6564.
Chicago/Turabian StyleJūratė Banytė; Laura Šalčiuvienė; Aistė Dovalienė; Žaneta Piligrimienė; Włodzimierz Sroka. 2020. "Sustainable Consumption Behavior at Home and in the Workplace: Avenues for Innovative Solutions." Sustainability 12, no. 16: 6564.
Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.
Žaneta Piligrimienė; Andželika Žukauskaitė; Hubert Korzilius; Jūratė Banytė; Aistė Dovalienė. Internal and External Determinants of Consumer Engagement in Sustainable Consumption. Sustainability 2020, 12, 1349 .
AMA StyleŽaneta Piligrimienė, Andželika Žukauskaitė, Hubert Korzilius, Jūratė Banytė, Aistė Dovalienė. Internal and External Determinants of Consumer Engagement in Sustainable Consumption. Sustainability. 2020; 12 (4):1349.
Chicago/Turabian StyleŽaneta Piligrimienė; Andželika Žukauskaitė; Hubert Korzilius; Jūratė Banytė; Aistė Dovalienė. 2020. "Internal and External Determinants of Consumer Engagement in Sustainable Consumption." Sustainability 12, no. 4: 1349.
Ability to engage customers is crucial for highly competitive market of mobile applications. Notwithstanding, there is no consensus in scientific literature regarding the determinants of customer engagement in mobile applications. Thus, the aim of this research is to reveal factors driving customer engagement in mobile applications. Theoretical studies on customer engagement in mobile applications and its characteristics are based on comparative and systematic analysis of scientific literature. Empirical research is performed by applying quantitative research – survey. Results of empirical research confirm all three customer engagement dimensions in using mobile applications: emotional, cognitive, and behavioural. Results of regression analysis reveal that customer sociability and technical convenience are the most important factors when considering customer engagement in mobile applications, while customer satisfaction and hedonic factors were insignificant. The manuscript provides some useful practical implications for developers how to increase customer engagement in mobile applications.DOI: http://dx.doi.org/10.5755/j01.ee.27.2.14030
Aistė Dovalienė; Žaneta Piligrimienė; Akvilė Masiulytė. Factors influencing customer engagement into mobile applications. Engineering Economics 2016, 27, 205 - 212 .
AMA StyleAistė Dovalienė, Žaneta Piligrimienė, Akvilė Masiulytė. Factors influencing customer engagement into mobile applications. Engineering Economics. 2016; 27 (2):205 - 212.
Chicago/Turabian StyleAistė Dovalienė; Žaneta Piligrimienė; Akvilė Masiulytė. 2016. "Factors influencing customer engagement into mobile applications." Engineering Economics 27, no. 2: 205 - 212.
Gamification recently attracted attention from practitioners and researchers aiming to gain understanding about gamification applicability. According to forecasts of various market research agencies, application of gamification in activities of companies increases and gamification market growth will continue in the future. As gamification is usually focused on customers, it is naturally related to consumer behaviour. However, there is a lack of studies approaching gamification from consumer behaviour perspective. Because gamification is strongly driven by information technologies, the paper seeks to propose an integrated framework for gamification impact on online consumer behaviour. In order to achieve it, the paper explores origins of gamification concept, compares it to similar concepts, proposes gamification definition and provides an overview of pyramid of key gamification elements: game components, game mechanics, game dynamics. Further paper analyses different models of online consumer behaviour emphasing on the application of the stimulus-organism-reaction (SOR) model. SOR model is used for characterising online stimulus (company controlled elements) and their impact on online consumer behaviour. In order to develop the framework, interdependencies of approaches of the pyramid of key gamification elements and SOR model are analysed by identifying factors related to virtual environment, process, and social dimensions.DOI: http://dx.doi.org/10.5755/j01.ee.27.1.13198
Rimantas Gatautis; Elena Vitkauskaite; Agne Gadeikiene; Žaneta Piligrimienė. Gamification as a Mean of Driving Online Consumer Behaviour: SOR Model Perspective. Engineering Economics 2016, 27, 90-97 .
AMA StyleRimantas Gatautis, Elena Vitkauskaite, Agne Gadeikiene, Žaneta Piligrimienė. Gamification as a Mean of Driving Online Consumer Behaviour: SOR Model Perspective. Engineering Economics. 2016; 27 (1):90-97.
Chicago/Turabian StyleRimantas Gatautis; Elena Vitkauskaite; Agne Gadeikiene; Žaneta Piligrimienė. 2016. "Gamification as a Mean of Driving Online Consumer Behaviour: SOR Model Perspective." Engineering Economics 27, no. 1: 90-97.
As the world becomes smaller and the boundaries between countries erase, consumer behaviour is also changing. The prevalent opinion exists that globalization accelerates the rise of a global consumption culture and most of consumers tend to be cosmopolitan. Still others argue that globalization has reverse impact on consumer behaviour, that it motivates people to resist global forces. The interesting aspect of analysis involve exploration of relations among consumer ethnocentrism (CET), cosmopolitanism (COS) and materialism (MAT), taking the latter one as standing for the view that global culture dismisses the importance of CET as well as COS, and local/global brands consumption is dependent more on the level of materialism. Analysis of existing theoretical and empirical evidences allows distinguishing three areas in determining the relations between CET, COS and MAT. Some authors suggest that all three constructs are interrelated, cosmopolitanism and materialism being antecedents to consumer ethnocentrism. Others claim that cosmopolitanism is an antecedent to ethnocentrism, but the materialism is not related with neither of them. Still others argue that all those constructs should be analysed independently. Therefore, the aim of this article is to investigate the relations between consumer ethnocentrism, cosmopolitanism and materialism, while defining the Lithuanian consumer profile.
Žaneta Piligrimienė; Gintarė Kazakauskienė. Relations Between Consumer Ethnocentrism, Cosmopolitanism and Materialism: Lithuanian Consumer Profile. Financial Environment and Business Development 2016, 231 -242.
AMA StyleŽaneta Piligrimienė, Gintarė Kazakauskienė. Relations Between Consumer Ethnocentrism, Cosmopolitanism and Materialism: Lithuanian Consumer Profile. Financial Environment and Business Development. 2016; ():231-242.
Chicago/Turabian StyleŽaneta Piligrimienė; Gintarė Kazakauskienė. 2016. "Relations Between Consumer Ethnocentrism, Cosmopolitanism and Materialism: Lithuanian Consumer Profile." Financial Environment and Business Development , no. : 231-242.
The main purpose of the paper is to reveal theoretically the relations between customer engagement, customer perceived value and satisfaction and to test them empirically in the case of mobile applications. Based on literature analysis, relations between customer engagement, perceived value and satisfaction have been revealed. The quantitative research (survey) has been chosen in order to meet the purpose of the research and to test those relations empirically. The results of empirical research confirm the existence of relationships between all three constructs, however it was determined that cognitive dimension of customer engagement does not have impact on perceived value, and satisfaction has impact on customer engagement in the case of mobile apps, but findings can’t prove that reverse impact exist.
Aiste Dovaliene; Akvile Masiulyte; Žaneta Piligrimienė. The Relations between Customer Engagement, Perceived Value and Satisfaction: The Case of Mobile Applications. Procedia - Social and Behavioral Sciences 2015, 213, 659 -664.
AMA StyleAiste Dovaliene, Akvile Masiulyte, Žaneta Piligrimienė. The Relations between Customer Engagement, Perceived Value and Satisfaction: The Case of Mobile Applications. Procedia - Social and Behavioral Sciences. 2015; 213 ():659-664.
Chicago/Turabian StyleAiste Dovaliene; Akvile Masiulyte; Žaneta Piligrimienė. 2015. "The Relations between Customer Engagement, Perceived Value and Satisfaction: The Case of Mobile Applications." Procedia - Social and Behavioral Sciences 213, no. : 659-664.
Introduction of the concept value co-creation (Prahalad and Ramaswamy, 2000) called for a new wave of research, emphasizing the need for creation, development and consolidation of mutually beneficial relationships between the consumer and the company. This in turn raised the interest in consumer engagement, which was described as a psychological state that occurs by virtue of interactive customer experiences with a company or a brand (Brodie at al., 2011). Recent research in marketing highlights the importance of the role of consumer engagement into value co-creation, providing a considerable number of studies, exploring the drivers, types, dimensions of consumer engagement as well as its outcomes, as expressed by consumer perceived value, loyalty, etc. However, as yet there is a lack of understanding how consumer engagement contributes to value co-creation and what benefits it brings to the company as well as to consumer. Therefore, the purpose of this article is to explore the role of consumer engagement in value co-creation from the company’s perspective, identifying the value company gets as an outcome of co-creation process. The focus on the value for company in this article is explained by the fact that it is traditionally analysed mainly through economic perspective, meanwhile consumer perceived value is agreed being multidimensional. The authors of this article suggest that value for company, as generated through co-creation process, should also be viewed as multidimensional and propose three-dimensional structure: economic, social and functional value. The study contributes to the domain of consumer engagement and value co-creation research by revealing the techniques of consumer engagement, with an emphasis on gamification as one of them, and diverse benefits the co-creation processes bring to company through the analysis of focus group discussion with representatives of companies in Lithuania that engage consumers in value co-creation.DOI: http://dx.doi.org/10.5755/j01.ee.26.4.12502
Žaneta Piligrimienė; Aistė Dovalienė; Regina Virvilaitė. Consumer Engagement in Value Co-Creation: what Kind of Value it creates for Company? Engineering Economics 2015, 26, 452-460 .
AMA StyleŽaneta Piligrimienė, Aistė Dovalienė, Regina Virvilaitė. Consumer Engagement in Value Co-Creation: what Kind of Value it creates for Company? Engineering Economics. 2015; 26 (4):452-460.
Chicago/Turabian StyleŽaneta Piligrimienė; Aistė Dovalienė; Regina Virvilaitė. 2015. "Consumer Engagement in Value Co-Creation: what Kind of Value it creates for Company?" Engineering Economics 26, no. 4: 452-460.
Though there are number of studies about consumer brand engagement, there is still a lack of research, analysing how to engage consumers in value creation in pursuance of higher brand equity. This article deals with identification of company-related and consumer-related factors that influence consumer brand engagement; it defines important constructs of consumer engagement behaviour and objects of consumer brand engagement. Finally, a conceptual model of consumer engagement into brand equity creation, which indicates what kind of consumers and how they should be engaged into value creation, seeking for higher brand equity, is provided, which opens some new research and knowledge horizon
Rita Kuvykaite; Zaneta Piligrimiene. Consumer Engagement into Brand Equity Creation. Procedia - Social and Behavioral Sciences 2014, 156, 479 -483.
AMA StyleRita Kuvykaite, Zaneta Piligrimiene. Consumer Engagement into Brand Equity Creation. Procedia - Social and Behavioral Sciences. 2014; 156 ():479-483.
Chicago/Turabian StyleRita Kuvykaite; Zaneta Piligrimiene. 2014. "Consumer Engagement into Brand Equity Creation." Procedia - Social and Behavioral Sciences 156, no. : 479-483.
Recently the increasing number of companies uses the social media for creation of positive image. But if the nature of social media communication and the possible risk for company’s image is not assessed appropriately, companies could lose the positive image very quickly and for a long time. Communication in social media is much more complicated than traditional communication, because consumer response and intercommunication limits the possibilities for company to control and manage the content of communication. The success of social media communication for image formation depends on the preparation to communicate in social media. Management of new technologies and communication channels, management of trust and relationship in social media requires new skills.Participation of companies in social media and integration of social media to image formation only recently have got a particular attention in academic and practical field. There is still a lack of empirical evidences. The authors of the article present the study of the company’s image formation within the context of communication in social media, which allows defining concrete requirements for effective communication in social media in developing the image of the company.The authors of the article provide the conceptual model for company’s image formation with communication in social media, reflecting the process of company‘s communication in social media. The model involves the following blocks: 1) company’s identity, 2) strategy formation of communication in social media (that defines the way how the company’s identity should be presented to target audience), 3) interaction between audience and the message content, 4) interaction within audience and 5) evaluation of company’s image. Empirical research of the image formation in social media of banks in Lithuania allowed to make some revisions in the conceptual model, adding the stage of resource allocation to the model block of communication strategy formation, and eliminating the stage of message content format selection.DOI: http://dx.doi.org/10.5755/j01.em.18.2.4651
Rita Kuvykaitė; Žaneta Piligrimienė. COMMUNICATION IN SOCIAL MEDIA FOR COMPANY’S IMAGE FORMATION. ECONOMICS AND MANAGEMENT 2013, 18, 305-317 .
AMA StyleRita Kuvykaitė, Žaneta Piligrimienė. COMMUNICATION IN SOCIAL MEDIA FOR COMPANY’S IMAGE FORMATION. ECONOMICS AND MANAGEMENT. 2013; 18 (2):305-317.
Chicago/Turabian StyleRita Kuvykaitė; Žaneta Piligrimienė. 2013. "COMMUNICATION IN SOCIAL MEDIA FOR COMPANY’S IMAGE FORMATION." ECONOMICS AND MANAGEMENT 18, no. 2: 305-317.
Marketers always try to identify those service aspects that bring the biggest customer satisfaction. As long as health care service providers began to realise that patients should be treated as customers, they face the need to understand, what service aspects are the most important to patients. There is no arguing that the most important thing for patients when talking about health care services is good health outcomes. But there are plenty of evidences, that patients do not have competence for evaluating technical quality that in health care service sector in fact means the outcomes of treatment, medical treatment, professional knowledge and skills of physicians, etc. Because of that analysis in this article concentrates only to those health care service quality aspects that could be easily evaluated by patients: service environment or tangible aspects (where the service is provided) and interpersonal aspects (how the service is provided), thus maintaining the purpose to explore the duality of the patients’ view to service quality of health care organizations.DOI: http://dx.doi.org/10.5755/j01.em.18.1.4233
Žaneta Piligrimienė; Ausra Rutelione. DUAL SIDES OF HEALTH CARE SERVICE QUALITY: WHAT IS REALLY IMPORTANT FOR PATIENTS? ECONOMICS AND MANAGEMENT 2013, 18, 112-123 .
AMA StyleŽaneta Piligrimienė, Ausra Rutelione. DUAL SIDES OF HEALTH CARE SERVICE QUALITY: WHAT IS REALLY IMPORTANT FOR PATIENTS? ECONOMICS AND MANAGEMENT. 2013; 18 (1):112-123.
Chicago/Turabian StyleŽaneta Piligrimienė; Ausra Rutelione. 2013. "DUAL SIDES OF HEALTH CARE SERVICE QUALITY: WHAT IS REALLY IMPORTANT FOR PATIENTS?" ECONOMICS AND MANAGEMENT 18, no. 1: 112-123.
No system can be designed and operated effectively if the quality of the product or service is not understood or correctly measured. Therefore, it seems that discussions about service quality, its dimensionality, structure and measurement will never end. Logically, without a valid measure, it would be difficult to establish and implement appropriate tactics or strategies for service quality management. Therefore, for the success of health care organizations, as well as for other service industries, accurate measurement of service quality is of ultimate importance.This study to some extent reiterates the researches done by Lee, Delene, Bunda and Kim (2000) and Walbridge & Delene (1993) and can be treated as efforts to examine the effect of alternative measurement methods on the results of health care service quality as perceived by physicians, patients and administrators.DOI: http://dx.doi.org/10.5755/j01.em.17.1.2280
Žaneta Piligrimienė. MEASUREMENT ISSUES IN HEALTH CARE SERVICE QUALITY. ECONOMICS AND MANAGEMENT 2012, 17, 289-296 .
AMA StyleŽaneta Piligrimienė. MEASUREMENT ISSUES IN HEALTH CARE SERVICE QUALITY. ECONOMICS AND MANAGEMENT. 2012; 17 (1):289-296.
Chicago/Turabian StyleŽaneta Piligrimienė. 2012. "MEASUREMENT ISSUES IN HEALTH CARE SERVICE QUALITY." ECONOMICS AND MANAGEMENT 17, no. 1: 289-296.