Communication and outreach efforts are essential for raising awareness about conservation issues among the general public. This paper reviews three in-person approaches (environmental education, outreach events, and field trips), as well as four types of media (print products, news media, visual media, and social media) for communicating about environmental topics, with a focus on highlighting conservation issues in Cambodia. Strengths and weaknesses are considered for each communication tool, along with lessons from a case study example of the Wonders of the Mekong, an interdisciplinary project based in Cambodia that aims to study, protect, and raise awareness about the Mekong River system. We also describe a cross-cutting initiative to share inspiring stories of local conservation practitioners that incorporates both in-person and media-based approaches. In terms of required resources and effort, there is an inherent tradeoff between the depth of in-person engagement and overall reach. While media-based approaches are valuable for reaching large numbers of people with a moderate amount of effort, in-person approaches may create a deeper connection and longer-term impact on an individual level. Ultimately, a diverse communication strategy that utilizes multiple tools to reach different audiences will be most effective. The interdisciplinary Wonders of the Mekong project has successfully communicated the values of the Mekong ecosystem to a broad audience in Cambodia using a variety of strategies, and further evaluation could help illuminate whether and how these communication approaches are shifting attitudes or promoting conservation behaviors.
Protected areas are frequently established as a management tool to conserve terrestrial and aquatic habitats and species. Monitoring and evaluation are a necessary part of adaptive management to determine whether such protected areas are effectively meeting their objectives. While numerous initiatives have developed methods to evaluate terrestrial and marine protected areas (MPAs), similar efforts and resources are lacking for freshwater protected areas (FPAs), which have become widespread as a community-based fisheries management approach in the Lower Mekong Basin (LMB). This review summarizes published literature on the evaluation of marine and freshwater protected areas to provide guidance on the evaluation of community-managed FPAs in the LMB. Specifically, the review examines several indicators related to common objectives of aquatic protected areas and provides considerations for measuring these indicators in the context of community-managed freshwater protected areas in the LMB. Key conclusions include that first, FPAs should be established with clearly defined objectives, and these objectives should inform the selection of indicators for evaluation. Second, indicators identified for MPAs are highly relevant to FPAs, although methods may require adaptation to a freshwater environment. Finally, socioeconomic and governance indicators are overlooked in both MPA and FPA evaluations compared to biophysical indicators, and interdisciplinary assessment teams could ensure these indicators receive adequate consideration.