Communication and outreach efforts are essential for raising awareness about conservation issues among the general public. This paper reviews three in-person approaches (environmental education, outreach events, and field trips), as well as four types of media (print products, news media, visual media, and social media) for communicating about environmental topics, with a focus on highlighting conservation issues in Cambodia. Strengths and weaknesses are considered for each communication tool, along with lessons from a case study example of the Wonders of the Mekong, an interdisciplinary project based in Cambodia that aims to study, protect, and raise awareness about the Mekong River system. We also describe a cross-cutting initiative to share inspiring stories of local conservation practitioners that incorporates both in-person and media-based approaches. In terms of required resources and effort, there is an inherent tradeoff between the depth of in-person engagement and overall reach. While media-based approaches are valuable for reaching large numbers of people with a moderate amount of effort, in-person approaches may create a deeper connection and longer-term impact on an individual level. Ultimately, a diverse communication strategy that utilizes multiple tools to reach different audiences will be most effective. The interdisciplinary Wonders of the Mekong project has successfully communicated the values of the Mekong ecosystem to a broad audience in Cambodia using a variety of strategies, and further evaluation could help illuminate whether and how these communication approaches are shifting attitudes or promoting conservation behaviors.

The Mekong River is one of the most biodiverse, productive rivers in the world, supporting more than 1000 fish species and the livelihoods of tens of millions of people. The spatial dynamics and population status of many Mekong fish species, especially megafishes, are poorly understood. Therefore, this information is rarely incorporated into environmental risk assessments for large infrastructure projects, such as mainstream hydropower developments, which have been accelerating rapidly in the Mekong Basin. In this study, we present initial findings from the ongoing, collaborative, transnational acoustic telemetry monitoring of nearly 300 tagged fishes representing 27 species, which yield important insights into the potential impacts that proposed hydropower dams would have on populations of ecologically and economically important fish species. Included in these data are more than ten months of hydrophone records tracking the location of a 300 kg giant freshwater stingray, Urogymnus polylepis (Bleeker, 1852), currently the world’s largest known freshwater fish, used to detect its migration behavior and distribution patterns. The telemetry data, combined with fisher surveys used to gather local ecological knowledge, provide evidence that the proposed dams would fragment the existing populations of this iconic species as well as those of other fish species that support river food web balance and local food systems. Furthermore, the existence of giant freshwater stringray populations and other unique megafauna reinforces the universal natural heritage value of the stretch of the Mekong River between the Lao People’s Democratic Republic/Cambodia border and the city of Kratie. This stretch of river is located between two proposed megadams, the 900 MW Stung Treng Dam and the 2300 MW Sambor Dam. However, the Cambodian Ministry of Environment has also proposed this area for designation as a UNESCO World Heritage Site (Biosphere Reserve). The documentation of the movement of migratory fishes through this reach of the river using acoustic telemetry, the surprising discovery of the world’s largest freshwater fish, the potential threat posed by dam construction, and the management ramifications of UNESCO World Heritage Site designation underscore the importance of scientific research and community involvement in landscape-scale development decisions. The decisions made today will affect the fate of this global biodiversity hotspot, the world’s most productive inland fisheries, and the livelihoods of millions of people throughout the Lower Mekong Basin.

The Tonle Sap Lake in Cambodia supports several species of threatened megafish and contains one of the largest networks of freshwater fish reserves in the world. Despite these traits, this system remains understudied in terms of its utility for endangered fish conservation and restoration. This study was the first of a series of planned fish releases designed to test the effectiveness of conservation supplementation programs in the Tonle Sap Lake. In March 2022 (during the dry season), 1582 captive-reared fishes, including 1538 striped catfish Pangasianodon hypopthalmus, 42 giant barb Catlocarpio siamensis, and two Mekong giant catfish Pangasianodon gigas, were tagged and released into a 986-hectare fish reserve to assess post-release dispersal and survival. Brightly colored external tags with unique identification numbers were used to facilitate tag returns. A high-profile release event was held to raise awareness about the activity, bringing attention to the importance of fish reserves and endangered species conservation, and disseminating information about the research and tag return and reward program. This, in concert with other efforts, served to be an important education and outreach tool and increased tag return rates. We found that mortality from fishing was rapid and very high. Nineteen percent of released fishes were recaptured in the first 2 days after the fish release, and 46% were recaptured by day 83 after the release, indicating intense fishing pressure on the Tonle Sap Lake fisheries. Eighty percent of recaptured fishes were caught in stationary gill nets, most within 10 km of the release site. Fishing mortality rates were independent of fish size or source (pond-reared or cage-reared). Environmental DNA (eDNA) was found to be capable of detecting each of these species’ presence in the water at the release site and could prove to be a useful tool for endangered species monitoring and restoration. Future research should explore alternative release timing, release location, and other methods of increasing post-release survival. Ultimately, underlying sources of mortality, especially fishing, will need to be addressed for conservation supplementation programs to succeed in the Tonle Sap Lake. Conservation supplementation should not be viewed as a substitute for more fundamental conservation measures, such as maintenance of environmental flows, preservation of ecological connectivity, and science-based fisheries management.