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Mrs. Anna Dai
Macau University of Science and Technology

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Research Keywords & Expertise

0 Smart tourism destination
0 Smart tourism technology
0 Travel experience satisfaction
0 Tourist happiness
0 Revisit intention

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Short Biography

Master Degree, MICE and Event Management Major, Macau University of Science and Technology

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Journal article
Published: 14 August 2020 in Sustainability
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The rapid advancement of smart tourism technology brings new opportunities for tourism development. More travel destinations are relying on smart technology to attract more tourists to visit and enrich their travel experience. The main purpose of this study was to explore whether tourists are satisfied with their smart tourism technology experience (i.e., informativeness, accessibility, interactivity, personalization, and security). This study also investigated the impact of smart tourism technology experience on tourists’ happiness and revisit intention. This study used a structural equation method to find the relationship among smart tourism technology attributes, travel satisfaction, happiness, and revisit intention. Surveys of a total of 527 participants who traveled to Macau from Mainland China were used for the analysis. The results showed that accessibility is the most important factor affecting the smart tourism technology experience and personalization the least. Smart tourism technology experience is shown to be significantly associated with travel experience satisfaction, and travel experience satisfaction has a positive effect on both tourists’ happiness and revisit intention. Finally, tourist happiness is also shown to be positively associated with revisit intention. This study provides theoretical and practical significance for the development of smart tourism in the future.

ACS Style

Chen-Kuo Pai; Yumeng Liu; Sangguk Kang; Anna Dai. The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability 2020, 12, 6592 .

AMA Style

Chen-Kuo Pai, Yumeng Liu, Sangguk Kang, Anna Dai. The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability. 2020; 12 (16):6592.

Chicago/Turabian Style

Chen-Kuo Pai; Yumeng Liu; Sangguk Kang; Anna Dai. 2020. "The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention." Sustainability 12, no. 16: 6592.